 A Mission Statement is needed to
determine how to strategically manage.
 A Mission Statement is the first element
deter...
Strategy
Formulation
Strategy
Implementation
Evaluation
and Control
Mission
Objectives
Strategies
Feedback/Learning
Enviro...
 An enduring statement or purpose
distinguishing our organization from
others.
Mission Statement are found in an
organization’s literature such as in annual
reports. Names associated with Mission
State...
Below are companies without a formal
written Mission statement. Some are
quite successful. The mission statement is
usuall...
7
Why is a Mission Statement Important?
- To Insure Unanimity of Purpose
- To Provide a Basis for Allocating Resources
- T...
8
Mission Statement
Answers the Question
“What is Our
Business?”
Vision Statement
Answers the Question
“What DoWe Want
to ...
A good Mission Statement has the elements described
below according to McGinnis:
1 Defines what the organization is and wh...
10
Components of a Mission Statement
Customers
Products or Services
Markets
Technology
Concern for Survival and Growth
Phi...
 System: array of components that work
together to achieve goal or goals
 System
 Accepts input
 Processes input
 Pro...
 System may have multiple goals
 System may contain subsystems
 Subsystems have sub-goals that meet main
goal
 Subsyst...
 Closed system: has no connections with
other systems
 Open system: interfaces and interacts with
other systems
 Often ...
 Systems thinking: thinking of an organization in
terms of subsystems
 Database: collection of electronic records
 Info...
 Humans are relatively slow and make
mistakes
 Computers cannot make decisions
 Synergy: combining resources to produce...
 Computer-based Information system:
system with computer at centre
 Certain trends have made information
systems importa...
 Input: collect and introduce data to system
 Transaction: a business event, usually entered as
input
 Data processing:...
 Input devices: receive input
 Computer: process data
 Output: displays information
 Storage devices: store data
 Net...
Infosheet2 isandorg
Infosheet2 isandorg
Infosheet2 isandorg
Infosheet2 isandorg
Infosheet2 isandorg
Infosheet2 isandorg
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Infosheet2 isandorg

  1. 1.  A Mission Statement is needed to determine how to strategically manage.  A Mission Statement is the first element determined in a comprehensive strategic management model.
  2. 2. Strategy Formulation Strategy Implementation Evaluation and Control Mission Objectives Strategies Feedback/Learning Environmental Scanning Societal Environment General Forces Task Environment Industry Analysis Structure Chain of Command Resources Assets, Skills Competencies, Knowledge Culture Beliefs, Expectations, Values Reason for existence What results to accomplish by when Plan to achieve the mission & objectives Programs Activities needed to accomplish a plan Budgets Cost of the programs Procedures Sequence of steps needed to do the job Process to monitor performance and take corrective action Performance External Internal Go through decision- making process and Determine alternative strategy To select
  3. 3.  An enduring statement or purpose distinguishing our organization from others.
  4. 4. Mission Statement are found in an organization’s literature such as in annual reports. Names associated with Mission Statements: Statement of Philosophy Statement of Purpose Vision Statement Statement of Business Principles As many as 1/3 of major companies don’t Have a Mission statement
  5. 5. Below are companies without a formal written Mission statement. Some are quite successful. The mission statement is usually implied in the corporate literature. In your cases you may have to assume a mission statement. Wal-Mart Disney
  6. 6. 7 Why is a Mission Statement Important? - To Insure Unanimity of Purpose - To Provide a Basis for Allocating Resources - To Serve as a Focal Point for Individuals - To Reconcile Differences Among Stakeholders - To Resolve DivergentViews Among Managers - To Arouse Positive Feelings About the Firm - To Provide a Basis for Goals and Strategies - To Provide Direction ©1999 Prentice Hall
  7. 7. 8 Mission Statement Answers the Question “What is Our Business?” Vision Statement Answers the Question “What DoWe Want to Become?” VisionVersus Mission ©1999 Prentice Hall
  8. 8. A good Mission Statement has the elements described below according to McGinnis: 1 Defines what the organization is and what the organization aspires to be. 2 Is limited enough to exclude some ventures and broad enough to allow for creative growth. 3 Distinguishes a given organization from all others. 4 Serves as a framework for evaluating both current and prospective activities. 5 Is stated in terms sufficiently clear to be widely understood throughout the organization.
  9. 9. 10 Components of a Mission Statement Customers Products or Services Markets Technology Concern for Survival and Growth Philosophy Self-Concept Concern for Public Image Concern for Employees
  10. 10.  System: array of components that work together to achieve goal or goals  System  Accepts input  Processes input  Produces output
  11. 11.  System may have multiple goals  System may contain subsystems  Subsystems have sub-goals that meet main goal  Subsystems transfer output to other subsystems
  12. 12.  Closed system: has no connections with other systems  Open system: interfaces and interacts with other systems  Often a subsystem of a bigger system  Information system: processes data and produces information
  13. 13.  Systems thinking: thinking of an organization in terms of subsystems  Database: collection of electronic records  Information systems automate exchange among subsystems  Information map: network of information systems  Information technology: technologies that facilitate construction and maintenance of information systems
  14. 14.  Humans are relatively slow and make mistakes  Computers cannot make decisions  Synergy: combining resources to produce greater output
  15. 15.  Computer-based Information system: system with computer at centre  Certain trends have made information systems important in business  Organisations lag behind if they do not use information systems
  16. 16.  Input: collect and introduce data to system  Transaction: a business event, usually entered as input  Data processing: perform calculations on input  Output: what is produced by the information system  Storage: vast amounts of data stored on (for example) optical discs
  17. 17.  Input devices: receive input  Computer: process data  Output: displays information  Storage devices: store data  Network devices: transfer data
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