Six Principles forBeautiful DigitalProductsJohn Payne                      1
About MeIndustrial Design background, Master of Design from IIT20+ years in Design ConsultingFounding Principal at Moment2...
About MomentWe’ve been in business since 2002We are 40 people, focused on DesignOver 75% of our current work is part of an...
What we doDigital Product Design•  User Research•  Product Planning•  Interface Design                          4
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What makes (digital)products beautiful?                       7
What makes (digital)products beautiful?                       8
Dieter Rams               9
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AestheticClearUseful             13
Charles and Ray Eames                         14
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AestheticClearUsefulAppropriate Responsible                19
What makes (digital)products beautiful?                       20
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AestheticClearUsefulAppropriate ResponsibleInnovative?                24
”The essence of innovation must  clearly be seen in all of a  product’s functions. Current  technological development  kee...
"Innovate as a last resort.  More horrors are done in the  name of innovation than any  other.”- Charles Eames            ...
AestheticClearUsefulAppropriate ResponsibleInnovative                27
Thanks! John Payne @jeanphony@momentdesign                         28
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Six Principles for Beautiful (Digital) Products

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This was presented at Building Beautiful Products - Mobile & Emerging Tech New York Meetup

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Six Principles for Beautiful (Digital) Products

  1. 1. Six Principles forBeautiful DigitalProductsJohn Payne 1
  2. 2. About MeIndustrial Design background, Master of Design from IIT20+ years in Design ConsultingFounding Principal at Moment2012 Co-Chair for Business Ethnography conferenceProfessor in MS, Strategic Design Management at Parsons 2
  3. 3. About MomentWe’ve been in business since 2002We are 40 people, focused on DesignOver 75% of our current work is part of an on-goingproduct development and evolution projects of 3+ yearsNearly 90% of our work is by personal recommendation 3
  4. 4. What we doDigital Product Design•  User Research•  Product Planning•  Interface Design 4
  5. 5. 5
  6. 6. 6
  7. 7. What makes (digital)products beautiful? 7
  8. 8. What makes (digital)products beautiful? 8
  9. 9. Dieter Rams 9
  10. 10. 10
  11. 11. 11
  12. 12. 12
  13. 13. AestheticClearUseful 13
  14. 14. Charles and Ray Eames 14
  15. 15. 15
  16. 16. 16
  17. 17. 17
  18. 18. 18
  19. 19. AestheticClearUsefulAppropriate Responsible 19
  20. 20. What makes (digital)products beautiful? 20
  21. 21. 21
  22. 22. 22
  23. 23. 23
  24. 24. AestheticClearUsefulAppropriate ResponsibleInnovative? 24
  25. 25. ”The essence of innovation must clearly be seen in all of a product’s functions. Current technological development keeps offering new chances for innovative solutions.”- Dieter Rams 25
  26. 26. "Innovate as a last resort. More horrors are done in the name of innovation than any other.”- Charles Eames 26
  27. 27. AestheticClearUsefulAppropriate ResponsibleInnovative 27
  28. 28. Thanks! John Payne @jeanphony@momentdesign 28
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