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Joshi Design Portfolio

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  • 1. Principal and Visual Strategist of Joshi Design, Jeannie Joshi started her consulting practice in 2001 to concentrate on dynamic concepts in commercialart for a limited group of select clients. Whether working as part of a team or doing hands-on design herself, she enjoys the discovery process oflearning a client’s needs for a new product, calling on capable consultants when needed, and creating an elegant package that speaks to the intendedconsumer in all dimensions.She grew up in Gujarat, India; Nairobi, Kenya; Houston, Texas; and Chicago, Illinois. From earliest childhood, she has been fascinated by the world as aplace of many cultures.In 1994 she graduated from Columbia College in Chicago with a B.A. in Photography and Design. In 2008 she received an M.F.A. in Design and Technologyfrom the Parsons School of Design in New York. Her graduate thesis, Borderless Classrooms, makes the case for hands-on teaching of design literacyto school children who use the Internet to communicate their own projects with other kids in different cultures around the world. She has taught andresearched design literacy in the United States and Africa.From 1995 to 2001, she worked as a Design Manager and Art Director at Viant, Revlon, Parfums Givenchy and Ann Taylor. In 2005-7, she was Senior ArtDirector at Bath and Body Works. At Joshi Design, her clients have included Johnson & Johnson, Godiva, Hasbro, Estee Lauder, L’oreal, boom!, Coach,Interbrand, Razorfish and Icontent.Jeannie Joshi has always viewed design as a calling, as a means of communicating across personal and cultural lines more profoundly than merewords. Both beauty and anthropological awareness should inform commercial design in the digital age.
  • 2. VISUAL INTERFACE
  • 3. IN COLLABORATION WITH RAZORFISH AND JWT FOR ESTEE LAUDER: INTERFACE DESIGN CONCEPTS The goal of Estee Lauder’s online beauty advisor was to offer tailored beauty advice and guidance from“The Estee Experts.” The site is meant to be an immersive experience that generates valuable information that women will embrace and want to pass along to theirfellow females. POSITIONING: Just a touch makes all the difference. The beauty you want, the guidance you need. Your beauty resource.
  • 4. IN COLLABORATION WITH RAZORFISH AND JWT FOR ESTEE LAUDER: INTERFACE DESIGN CONCEPTS CONCEPT 1: AN INVITATION Correspondence is very important to the Modern Traditionalist; she loves handwritten notes and thank-you cards. When the user scrolls over the product, an inviting message relating to the product appears in script. For example, with Advanced Night Repair the text would read, “Do you have laugh lines? You must be pretty happy.”
  • 5. IN COLLABORATION WITH RAZORFISH AND JWT FOR ESTEE LAUDER: INTERFACE DESIGN CONCEPTS
  • 6. IN COLLABORATION WITH RAZORFISH AND JWT FOR ESTEE LAUDER: INTERFACE DESIGN CONCEPTS
  • 7. IN COLLABORATION WITH ICONTENT, IBM & ESTEE LAUDER BEAUTY FOR KOHL’S: IN-STORE INTERACTIVE TOUCH SCREEN BEAUTY KIOSK: INTERFACE AND INFORMATION DESIGN Kohl’s department store needed an interactive “beauty advisor” kiosk that was informative and persuasive. The kiosk also had the goal ofinfluencing the customers opinions, attitudes and behaviors. To these considerations, the kiosk was designed to allow customers to interact with the beauty brands in an intuitive and clear manner and to allow the customer to choose from a trend forward narrative type navigation.
  • 8. IN COLLABORATION WITH ICONTENT, IBM & ESTEE LAUDER BEAUTY FOR KOHL’S: TOUCH SCREEN KIOSK, INTERFACE AND INFORMATION DESIGN KIOSK WIREFRAME DEVELOPMENT: IN COLLABORATION WITH IBM.
  • 9. KIOSK INTRO LOOPIN COLLABORATION WITH ICONTENT, IBM & ESTEE LAUDER BEAUTY FOR KOHL’S: TOUCH SCREEN KIOSK, INTERFACE AND INFORMATION DESIGN
  • 10. IN COLLABORATION WITH ICONTENT, IBM & ESTEE LAUDER BEAUTY FOR KOHL’S: TOUCH SCREEN KIOSK, INTERFACE AND INFORMATION DESIGN FLIRT!
  • 11. IN COLLABORATION WITH ICONTENT, IBM & ESTEE LAUDER BEAUTY FOR KOHL’S: TOUCH SCREEN KIOSK, INTERFACE AND INFORMATION DESIGN
  • 12. IN COLLABORATION WITH ICONTENT, IBM & ESTEE LAUDER BEAUTY FOR KOHL’S: TOUCH SCREEN KIOSK, INTERFACE AND INFORMATION DESIGN
  • 13. IN COLLABORATION WITH ICONTENT FOR FLEXJET’s LANCE ARMSTRONG DIGITAL PROMOTIONAL CAMPAIGN: MICROSITE INTERFACE DESIGN, BANNER ADVERTISING AND E-MAIL MARKETING CAMPAIGN The design strategy for the Flexjet digital campaign focuses on the communication goals of the Lance Armstrong video content and on the overall site interaction.
  • 14. IN COLLABORATION WITH ICONTENT FOR FLEXJET’s LANCE ARMSTRONG DIGITAL CAMPAIGN: MICROSITE INTERFACE DESIGN, BANNER ADVERTISING AND E-MAIL MARKETING CAMPAIGN LANDING PAGE
  • 15. IN COLLABORATION WITH ICONTENT FOR FLEXJET’s LANCE ARMSTRONG DIGITAL CAMPAIGN: MICROSITE INTERFACE DESIGN, BANNER ADVERTISING AND E-MAIL MARKETING CAMPAIGN BANNER AD CAMPAIGN
  • 16. IN COLLABORATION WITH ICONTENT FOR FLEXJET’s LANCE ARMSTRONG DIGITAL CAMPAIGN: MICROSITE INTERFACE DESIGN, BANNER ADVERTISING AND E-MAIL MARKETING CAMPAIGN E-MAIL CAMPAIGN: WEB LANDING PAGE E-MAIL BLAST
  • 17. IN COLLABORATION WITH ICONTENT FOR CONDE NAST BRIDAL MEDIA’s MICROSITE: INTERFACE & NAVIGATION DESIGN We used the original editorial imagery of the Condé Nast bridal magazines and converted them under a unified theme of “love” within an interactive presentation that showcased the bridal media group while also educating their employees about the brand.
  • 18. IN COLLABORATION WITH ICONTENT FOR CONDE NAST BRIDAL MEDIA’s MICROSITE: INTERFACE & NAVIGATION DESIGN
  • 19. IN COLLABORATION WITH ICONTENT FOR CONDE NAST BRIDAL MEDIA’s MICROSITE: INTERFACE & NAVIGATION DESIGN
  • 20. IN COLLABORATION WITH ICONTENT FOR CONDE NAST BRIDAL MEDIA’s MICROSITE: INTERFACE & NAVIGATION DESIGN
  • 21. IN COLLABORATION WITH VIANT FOR MERCK PHARMACEUTICALS: MERCK PORTAL DESIGN (2001)The design and architectural goal of the Merck intranet portal was to provide a simplified internal web content management solution with consistent navigation and interface design and customized internal content for individual users.
  • 22. IN COLLABORATION WITH VIANT FOR MERCK PHARMACEUTICALS: MERCK PORTAL DESIGN (2001) Merck Experience A. Portal Wrapper 04.04.01 ANNOTATIONS Graphical Assets 1. Merck Logo 2. GO button Functional Assets Cd1 Se1 He1 Sc2 Ad3 Ad4 Ad5 1. Merck Logo link Function: Jumps to Home page Merck portal name Portal Wrapper 2. Home link Se1 Portal: Home Help Logout Group Administrator Function: Jumps to Home page Search: -Select one- for Go Advanced Intranet Search Reference Library Portal View: -Select one- Br1 3. Help link Function: Pops-up a window and displays Help Na1 page content Br2 About Me Managing Learning & Teaming Support Services Processes Product Franchises Organization About Merck 4. Logout link Breadcrumb > Breadcrumb > Breadcrumb > Breadcrumb > Breadcrumb > Breadcrumb > Breadcrumb > Breadcrumb > Breadcrumb Function: Jumps to Login main page Na2 5. Group Administrator link Br3 Function: Jumps to Group Admin main page Function: Displays only for Group Administrators 6. Search pull-down menu: a. Merck Intranet b. Internet c. This Site Portal Site Map Function: Link is grayed-out and non-functional Business Unit Map d. Employee Last Name Portal Content Table of Contents e. Employee First Name 7. Advanced Intranet Search link Function: Jumps to Advanced Search page 8. Reference Library link Function: Jumps to Reference Library sub-site 9. View pull-down menu: Merck Intranet a. Portal Site Map Internet Function: Jumps to Portal Site Map page This site b. Business Unit Map Employee Last Name Function: Jumps to Business Unit Map page Employee First Name c. Table of Contents Function: Jumps to Table of Contents page 10. Primary Navigation titles Function: Upon mouse-over, secondary nav items Na1 display a. About Me b. Managing � Intranet Policies Feedback Function: Does not display for non-managers Fe1 c. Learning & Training d. Support Services e. Processes Merck Portal NAVIGATION f. Product Franchises About Me Managing Learning & Teaming Support Services Processes Product Franchises Organization About Merck g. Organization My Pay & Benefits Compensation Management Learning Resources Equipment Providing Pipeline of Therapeutic Franchises Merck Corporate Company History h. About Merck My Career & Development Performance Management Collaboration Tools Money Approved Products Marketed Products Merck Manufacturing Division Corporate Policies 11. Intranet Policies link My Life Events Staffing Communicating Information Demand Generation Investigational Products Merck Research Laboratories Strategies For Growth My Work Events Recognition Teaming Safety & Security (Development of Markets) Specialty Products Us Human Healthcare Facts At A Glance Function: Jumps to Intranet Policies page My Health & Wellness Training & Development Managing Meetings Space & Facilities Order Fulfillment Pharmaceutical Benefits Merck Human Health Division Community Programs 12. Feedback link My Personal Information Work Environment Managing Meetings Across Locations Supplies Business Management Merck Vaccine Division Leadership Function: Jumps to Feedback page Organization Maintenance Sharing Documents Travel Frameworks Joint Ventures Financial Reports Managerial Reports Continuous Improvement Merck Capital Ventures Regulatory Activities Managerial Administration Merck Medco Corporate Positions Content Assets Resources Cross-Divisional Organizations 1. Merck Copyright External Collaborations INFORMATION ARCHITECTURE
  • 23. IN COLLABORATION WITH VIANT FOR MERCK PHARMACEUTICALS: MERCK PORTAL DESIGN (2001) PORTAL INTERFACE VISUAL DESIGN
  • 24. IN COLLABORATION WITH VIANT FOR MERCK PHARMACEUTICALS: MERCK PORTAL DESIGN (2001)
  • 25. IN COLLABORATION WITH VIANT FOR MERCK PHARMACEUTICALS: MERCK PORTAL DESIGN (2001) STYLE GUIDE
  • 26. LOOK CLOSER: INTERACTIVE FLASH BASED WEB APPLICATION LOOK CLOSER is an online web application exploring playful interactions and dialogues between design students andthe subject matter of typography. This project began with the hypothesis that stimulating playful audience behavior might be a way of achieving a deep level of engagement and learning.
  • 27. LOOK CLOSER: INTERACTIVE EDUCATIONAL WEB APPLICATION
  • 28. LOOK CLOSER: INTERACTIVE EDUCATIONAL WEB APPLICATION
  • 29. BEAUTY, FRAGRANCE & CONSUMER PACKAGING
  • 30. JOHNSON & JOHNSON: CAREFREE BRAND (PERSONAL CARE) GLOBAL PACKAGE REDESIGN
  • 31. JOHNSON & JOHNSON: CAREFREE, GLOBAL PACKAGE REDESIGN: EXPLORATORY
  • 32. JOHNSON & JOHNSON: CAREFREE, GLOBAL PACKAGE REDESIGN: CONCEPT 1
  • 33. JOHNSON & JOHNSON: CAREFREE, GLOBAL PACKAGE REDESIGN: CONCEPT 2
  • 34. JOHNSON & JOHNSON: CAREFREE, GLOBAL PACKAGE REDESIGN: CONCEPT 3
  • 35. GODIVA: VALENTINE’S DAY TREND RESEARCH AND PACKAGE DESIGN
  • 36. GODIVA: VALENTINE’S DAY TREND RESEARCH AND PACKAGE DESIGN
  • 37. GODIVA: VALENTINE’S DAY TREND RESEARCH AND PACKAGE DESIGN
  • 38. GODIVA: VALENTINE’S DAY TREND RESEARCH AND PACKAGE DESIGN
  • 39. GODIVA: VALENTINE’S DAY TREND RESEARCH AND PACKAGE DESIGN
  • 40. GODIVA: MOTHER’S DAY SEASONAL PACKAGE DESIGN
  • 41. GODIVA: MOTHER’S DAY SEASONAL PACKAGE DESIGN
  • 42. GODIVA: MOTHER’S DAY SEASONAL PACKAGE DESIGN
  • 43. GODIVA: MOTHER’S DAY SEASONAL PACKAGE DESIGN
  • 44. COTY: CK ETERNITY SUMMER FRAGRANCE: CONCEPT IDEATION TREND RESEARCH AND PACKAGE DESIGN
  • 45. COTY: CK ETERNITY SUMMER FRAGRANCE: MOODBOARDS
  • 46. COTY: CK ETERNITY SUMMER FRAGRANCE: MOODBOARDS
  • 47. COTY: CK ETERNITY SUMMER FRAGRANCE: MOODBOARDS
  • 48. BATH & BODY WORKS: WEXLER SKINCARE LINE: ART DIRECTION AND DESIGN STRATEGY
  • 49. BATH & BODY WORKS: WEXLER SKINCARE LINE
  • 50. BATH & BODY WORKS: WEXLER SKINCARE LINE
  • 51. BATH & BODY WORKS: WEXLER SKINCARE LINE
  • 52. BATH & BODY WORKS: WEXLER SKINCARE LINE
  • 53. INTEGRATED MEDIA
  • 54. HASBRO: PLAYSKOOL RETAIL “POP-UP” STORE CONCEPT: INTEGRATED MEDIA: TOUCH SCREEN AISLE KIOSK, MODULAR SHELF CONCEPT, “AGES & STAGES” INTERACTION WALLTo create a unique in-store consumer experience that engages, informs, and provides clear differentiation of the Playskoolbrand position of “refreshingly unexpected”. The store concept is kid-centric while being educational and informative for the adult.
  • 55. HASBRO: PLAYSKOOL RETAIL “POP-UP” STORE CONCEPTTARGET USER : Kid-Centric environment. Educational and informative for the adult.
  • 56. HASBRO: PLAYSKOOL RETAIL “POP-UP” STORE CONCEPTPROTOTYPE : FEATURES AND FUNCTIONALITY :Modular Concept Swoosh Shelves: Separate parts for shelving purposes of the brand. Can be molded from cornstarch base styrofoam.
  • 57. HASBRO: PLAYSKOOL RETAIL “POP-UP” STORE CONCEPTIN-STORE EXPERIENCE : The layout of the store intuitively leads the consumer around the shop. Colors push the levels of fantasy and imagination. Graphics and Icons capture innocence, discovery and creativity.
  • 58. HASBRO: PLAYSKOOL RETAIL “POP-UP” STORE CONCEPT FUTURE POSSIBILITIES : Discovery Wall: Cog wheel interaction explores ways of storytelling interaction and rhyme schemes for the kids. Interactive Wall: Learning through play, interactions which enrich the childs conceptual experience.
  • 59. COACH: INTEGRATED COMMUNICATION: CATALOG DESIGN, ADVERTISING & PROMOTIONAL DESIGN
  • 60. COACH: INTEGRATED COMMUNICATION :PATTERN DESIGN
  • 61. COACH: INTEGRATED COMMUNICATION : PROMOTIONAL ADVERTISING & COLLATERAL DESIGN
  • 62. COACH: INTEGRATED COMMUNICATION: CATALOG DESIGN
  • 63. COACH: INTEGRATED COMMUNICATION: CATALOG DESIGN
  • 64. COACH: INTEGRATED COMMUNICATION: CATALOG DESIGN
  • 65. IN COLLABORATION WITH SOLSTISS BUCOL FOR MARC JACOBS: TEXTILE DESIGN
  • 66. IN COLLABORATION WITH SOLSTISS BUCOL FOR MARC JACOBS: TEXTILE DESIGN
  • 67. IN COLLABORATION WITH SOLSTISS BUCOL FOR MARC JACOBS: TEXTILE DESIGN
  • 68. IN COLLABORATION WITH SOLSTISS BUCOL FOR MARC JACOBS: TEXTILE DESIGN

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