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Writing for many media

Writing for many media






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    Writing for many media Writing for many media Presentation Transcript

    • Chapter 2: Writing for multimedia and the web
      Writing for Many Media
    • Writing for the Web
      Be accurate, check your facts
      Keep sentences short
      Use the lead sentence to explain clearly what the text will be about
      Use descriptive nouns and verbs
      Avoid adjectives and adverbs
      Choose each word carefully
    • Usability: Write to be Scanned
      Highlight key words
      Use headings
      Provide bulleted lists
      One idea per paragraph
      Begin each paragraph with conclusion
      Halve the word count
    • Know and respond to your users
      Define the readers of your portfolio
      What are their expectations?
      How will you address their expectations?
    • Homepage, navigation and links
      Describe your site’s purpose clearly and simply on the homepage
      Don’t put a lot of prose on the homepage
      For long pages, have a clickable list of page topics at the top of the page
      Write glosses to help navigation
      Use a consistent click style
      Make links in the body of the text descriptive
    • Displaying Information
      Present complex data in a table
      Keep information for comparison on the same page
      Set appropriate page lengths
      Place important information higher on the page
      Group information consistently
      Align items on a page
      Use appropriate line lengths, short lines, slow reader
      Limit page information
      Group related items
    • Label
      Navigation links should be descriptive
    • Blog Writing Tips
      Use descriptive title and headings
      Write clear, direct short sentences
      Get to the point
      Tone should be personal
      Link to outside sites
      Use keywords
    • Writing for Audio
      Write conversationally, the way people talk
      Write to be understood on the first listening
      Keep it simple
      Read all of your work out loud
      Write visually
    • Writing for Video
      Show don’t tell
      Have a clear grasp of your subject and the structure that you will use to portray it
      Consider chunking—short clips to develop interactivity
      Provide foreground or summary information before moving into a scene
      Develop characters
      Create a dramatic conflict of sorts
      Consider cost and time limitations