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Chapter 2: Writing for multimedia and the web<br />Writing for Many Media<br />
Writing for the Web<br />Be accurate, check your facts<br />Keep sentences short<br />Use the lead sentence to explain cle...
Usability: Write to be Scanned<br />Highlight key words<br />Use headings<br />Provide bulleted lists<br />One idea per pa...
Know and respond to your users<br />Define the readers of your portfolio<br />What are their expectations?<br />How will y...
Homepage, navigation and links<br />Describe your site’s purpose clearly and simply on the homepage<br />Don’t put a lot o...
Displaying Information  <br />Present complex data in a table<br />Keep information for comparison on the same page<br />S...
Label<br />Navigation links should be descriptive<br />
Blog Writing Tips<br />Use descriptive title and headings<br />Write clear, direct short sentences<br />Get to the point<b...
Writing for Audio<br />Write conversationally, the way people talk<br />Write to be understood on the first listening<br /...
Writing for Video<br />Show don’t tell<br />Have a clear grasp of your subject and the structure that you will use to port...
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Writing for many media

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Transcript of "Writing for many media"

  1. 1. Chapter 2: Writing for multimedia and the web<br />Writing for Many Media<br />
  2. 2. Writing for the Web<br />Be accurate, check your facts<br />Keep sentences short<br />Use the lead sentence to explain clearly what the text will be about<br />Use descriptive nouns and verbs<br /> Avoid adjectives and adverbs<br />Choose each word carefully<br />
  3. 3. Usability: Write to be Scanned<br />Highlight key words<br />Use headings<br />Provide bulleted lists<br />One idea per paragraph<br />Begin each paragraph with conclusion<br />Halve the word count<br />
  4. 4. Know and respond to your users<br />Define the readers of your portfolio<br />What are their expectations?<br />How will you address their expectations?<br />
  5. 5. Homepage, navigation and links<br />Describe your site’s purpose clearly and simply on the homepage<br />Don’t put a lot of prose on the homepage<br />For long pages, have a clickable list of page topics at the top of the page<br />Write glosses to help navigation <br />Use a consistent click style<br />Make links in the body of the text descriptive<br />
  6. 6. Displaying Information <br />Present complex data in a table<br />Keep information for comparison on the same page<br />Set appropriate page lengths<br />Place important information higher on the page<br />Group information consistently<br />Align items on a page<br />Use appropriate line lengths, short lines, slow reader<br />Limit page information<br />Group related items<br />
  7. 7. Label<br />Navigation links should be descriptive<br />
  8. 8. Blog Writing Tips<br />Use descriptive title and headings<br />Write clear, direct short sentences<br />Get to the point<br />Tone should be personal<br />Link to outside sites<br />Use keywords<br />
  9. 9. Writing for Audio<br />Write conversationally, the way people talk<br />Write to be understood on the first listening<br />Keep it simple<br />Read all of your work out loud<br />Write visually<br />
  10. 10. Writing for Video<br />Show don’t tell<br />Have a clear grasp of your subject and the structure that you will use to portray it<br />Consider chunking—short clips to develop interactivity<br />Provide foreground or summary information before moving into a scene<br />Develop characters<br />Create a dramatic conflict of sorts<br />Consider cost and time limitations<br />
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