Writing for many media
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  • 1. Chapter 2: Writing for multimedia and the web
    Writing for Many Media
  • 2. Writing for the Web
    Be accurate, check your facts
    Keep sentences short
    Use the lead sentence to explain clearly what the text will be about
    Use descriptive nouns and verbs
    Avoid adjectives and adverbs
    Choose each word carefully
  • 3. Usability: Write to be Scanned
    Highlight key words
    Use headings
    Provide bulleted lists
    One idea per paragraph
    Begin each paragraph with conclusion
    Halve the word count
  • 4. Know and respond to your users
    Define the readers of your portfolio
    What are their expectations?
    How will you address their expectations?
  • 5. Homepage, navigation and links
    Describe your site’s purpose clearly and simply on the homepage
    Don’t put a lot of prose on the homepage
    For long pages, have a clickable list of page topics at the top of the page
    Write glosses to help navigation
    Use a consistent click style
    Make links in the body of the text descriptive
  • 6. Displaying Information
    Present complex data in a table
    Keep information for comparison on the same page
    Set appropriate page lengths
    Place important information higher on the page
    Group information consistently
    Align items on a page
    Use appropriate line lengths, short lines, slow reader
    Limit page information
    Group related items
  • 7. Label
    Navigation links should be descriptive
  • 8. Blog Writing Tips
    Use descriptive title and headings
    Write clear, direct short sentences
    Get to the point
    Tone should be personal
    Link to outside sites
    Use keywords
  • 9. Writing for Audio
    Write conversationally, the way people talk
    Write to be understood on the first listening
    Keep it simple
    Read all of your work out loud
    Write visually
  • 10. Writing for Video
    Show don’t tell
    Have a clear grasp of your subject and the structure that you will use to portray it
    Consider chunking—short clips to develop interactivity
    Provide foreground or summary information before moving into a scene
    Develop characters
    Create a dramatic conflict of sorts
    Consider cost and time limitations