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Proposal Chapter Notes
 

Proposal Chapter Notes

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    Proposal Chapter Notes Proposal Chapter Notes Presentation Transcript

    • Writing a proposal requires seven steps:
        • Analyze your audience.
        • Analyze your purpose.
        • Gather information about your subject.
        • Choose the appropriate type of proposal.
        • Draft the proposal.
        • Format the proposal.
        • Revise, edit, proofread, and submit the proposal.
      Chapter 16. Writing Proposals © 2010 by Bedford/St. Martin's
    • Understand the logistics of proposals Chapter 16. Writing Proposals © 2010 by Bedford/St. Martin's
    • Solicited and unsolicited proposals respond to different needs:
      • Solicited proposals are sent in response to an IFB (information for bid) or an RFP (request for proposals).
      • Unsolicited proposals are submitted by a prospective supplier who believes that the customer has a need for goods or services.
      Chapter 16. Writing Proposals © 2010 by Bedford/St. Martin's
    • Proposals lead to two kinds of deliverables:
        • research
        • goods and services
      Chapter 16. Writing Proposals © 2010 by Bedford/St. Martin's
    • A successful proposal is a persuasive argument
        • Show that you understand the readers’ needs.
        • Show that you have decided what you plan to do, and that you are able to do it.
        • Show that you are a professional, and that you are committed to fulfilling your promises.
      Chapter 16. Writing Proposals © 2010 by Bedford/St. Martin's
    • When writing international proposals, follow these six suggestions:
      • Understand that what makes an argument persuasive can differ from one culture to another.
      • Budget enough time for translating.
      • Use simple graphics, with captions.
      • Write short sentences, using common vocabulary.
      • Use local conventions regarding punctuation, spelling, and mechanics.
      • Ask if the prospective customer will do a read-through.
      Chapter 16. Writing Proposals © 2010 by Bedford/St. Martin's
    • Follow these four guidelines in demonstrating your professionalism:
        • Provide your credentials and work history.
        • Provide your work schedule.
        • Describe your quality-control measures.
        • Include your budget.
      Chapter 16. Writing Proposals © 2010 by Bedford/St. Martin's
    • Avoid these four common dishonest practices:
      • saying that certain qualified people will participate in the project, even though they will not
      • saying that the project will be finished by a certain date, even though it will not
      • saying that the deliverable will have certain characteristics, even though it will not
      • saying that the project will be completed under budget, even though it will not
      Chapter 16. Writing Proposals © 2010 by Bedford/St. Martin's
    • There are three reasons to write honest proposals:
        • to avoid serious legal trouble stemming from breach-of-contract suits
        • to avoid acquiring a bad reputation, thus ruining your business
        • to do the right thing
      Chapter 16. Writing Proposals © 2010 by Bedford/St. Martin's
    • To follow through on a proposal, you need three categories of resources:
      • personnel
      • facilities
      • equipment
      Chapter 16. Writing Proposals © 2010 by Bedford/St. Martin's
    • A typical proposal includes six sections:
        • summary
        • introduction
        • proposed program
        • qualifications and experience
        • budget
        • appendices
      Chapter 16. Writing Proposals © 2010 by Bedford/St. Martin's
    • An introduction answers seven questions:
        • What is the problem or opportunity?
        • What is the purpose of the proposal?
        • What is the background of the problem or opportunity?
        • What are your sources of information?
        • What is the scope of the proposal?
        • What is the organization of the proposal?
        • What are the key terms that you will use in the proposal?
      Chapter 16. Writing Proposals © 2010 by Bedford/St. Martin's
    • Task schedules are presented in one of three formats:
      • table
      • bar chart or Gantt chart
      • network diagram
      Chapter 16. Writing Proposals © 2010 by Bedford/St. Martin's
    • This is a task schedule as a bar chart: Chapter 16. Writing Proposals © 2010 by Bedford/St. Martin's
    • Make a Gantt Chart for the PA Center for the Book
      • Incorporate the entire assignment—cover the proposal and writing of the article—
      • How will you divide the work into stages?
      • How much time will you allocate for each particular stage?
      • Turn in your Gantt Chart with your proposal for extra credit.
      Chapter 16. Writing Proposals © 2010 by Bedford/St. Martin's