Pathos---emotional appeal<br /> This type of ad suggests that the receiver can benefit—become happier, healthier, sexier, more attractive, more successful or richer in any number of qualities if he or she behaves in a specific way.<br />
Previous Information Builds a Copy Platform<br />A copy platform is a succinct document that spells out pertinent information about the public and contains a simple statement of creative strategy.<br />
Push and Pull Tactics<br />Push tactic—placing an ad where it will be exposed to the publics you want to reach—a downward message system to the consumer<br />Pull is an upward message from the consumer, stimulated by a number of tactics creating interest or demand from the consumer<br />
Visualization<br />Think in visual terms as well as verbal.<br />
Language<br /> Use language your publics will understand.<br />
Repetition<br /> Repeat the essential point of your message at least three times in your ad.<br />
Attention<br /> Command attention with the headline and the visual design---these elements should provide your publics a benefit<br />
Interest<br />Heighten interest by making sure the copy flows from the ad’s headline.<br />
Elements of a Print Ad<br />Visual –drawing or image<br />Title - the main headline<br />Copy -body of the text<br />Signature-(Advertisers name, contact information)<br />Extras – coupon, free sample <br />
A particular slide catching your eye?
Clipping is a handy way to collect important slides you want to go back to later.