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  • 1. The White Paper
  • 2. Stating the Issue without Dancing Around It
  • 3. Developing a white paper will provide a basis or underlying conversation for your podcast.
    This document is designed to state an organization’s position on an issue.
  • 4. First, Provide Pertinent Background Information
  • 5. Second, state the issue:
  • 6. Support your position with facts and figures
  • 7. Consider Both Sides
  • 8. Consider the Public
  • 9. Make Recommendations:
  • 10. Don’t forget to offer alternatives.
  • 11. Format and distribute. In our case, we will produce a podcast for a web page.

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