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Presentation3 Presentation3 Presentation Transcript

  • The White Paper
  • Stating the Issue without Dancing Around It
  • Developing a white paper will provide a basis or underlying conversation for your podcast.
    This document is designed to state an organization’s position on an issue.
  • First, Provide Pertinent Background Information
  • Second, state the issue:
  • Support your position with facts and figures
  • Consider Both Sides
  • Consider the Public
  • Make Recommendations:
  • Don’t forget to offer alternatives.
  • Format and distribute. In our case, we will produce a podcast for a web page.