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Presentation3

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Transcript

  • 1. The White Paper<br />
  • 2. Stating the Issue without Dancing Around It<br />
  • 3. Developing a white paper will provide a basis or underlying conversation for your podcast.<br />This document is designed to state an organization’s position on an issue.<br />
  • 4. First, Provide Pertinent Background Information<br />
  • 5. Second, state the issue:<br />
  • 6. Support your position with facts and figures<br />
  • 7. Consider Both Sides<br />
  • 8. Consider the Public<br />
  • 9. Make Recommendations:<br />
  • 10. Don’t forget to offer alternatives.<br />
  • 11. Format and distribute. In our case, we will produce a podcast for a web page.<br />

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