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  • 1. Tell the truth, tell it fast, tell it all
  • 2.  Critical event or point of decision, which, if not handled in an appropriate and timely manner (or if not handled at all), may turn into a disaster or catastrophe.  Synonyms: crisis, crossroad, exigency, head, juncture, pass
  • 3.  What are current crisis situations that the city of Montreal is facing today based on the previous typology?  Violent vs. Nonviolent and three levels: act of nature, intentional and unintentional. Find a crisis for each typology.  Write down your answers in the comment box below. (Yes, this is difficult---we are moving to the first stage of the writing process— brainstorming topics)
  • 4.  Intervening in a developing situation before it becomes a crisis. Can you think of any issues that are developing today in the city of Montreal--- that could become a crisis situation in the future?Write down your ideas in the comment box below before sharing them with the class.
  • 5.  Memos, television, commercials, social media….
  • 6.  Take detailed notes!  Your job as a writer might be to create a memo to circulate within the company  After the meeting, issue a response to the crisis.  Spokesperson might talk to the broadcast media  Make sure to have your own video and pictures for release to the public  Continue to issue bulletins
  • 7.  Invest in technology ahead of time. Traditional media outlets will be overwhelmed—phone lines and bandwidth for your website—  Have laptops, texting cellular phones, expandable bandwidth available
  • 8.  Affected  Influentials  Vocal bystanders  Determined detractors
  • 9.  Respond in a conversational tone on blogs, podcasts, forums, video and social networks
  • 10.  Prepare for social media responses to bubble up into main stream journalism
  • 11.  It’s about relationships, not disseminating marketing information.
  • 12.  Issue a statement—a clear and concise press release  Prepare for a mediaQ&A  Provide employee communication  Respond to regulatory agencies  Prepare customer-service phone scripts
  • 13.  Communicate  Never lie  Assist the people most affected by the crisis  Communicate your concern about the victims  Don’t appear defensive
  • 14.  Don’t ramble  Take reporters slowly through the issues  Monitor media accounts  Don’t engage in a legal battle with the media  Prepare and repeat key points  Stay with the crisis and follow up

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