Intro to tech w
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Intro to tech w Presentation Transcript

  • 1. Introduction to Technical Communication
    Chapter Notes
  • 2. Who creates technical communication?
  • 3. Where is the focus? Writer or reader?
  • 4. Typical Forms of User-Centered Communication
    Instructions
    User Manual
    Report
    Memo
    Procedures
  • 5. Efficient and Accessible
  • 6. Clear and Relevant
  • 7. Uses Media Effectively
  • 8. Created for and by both individuals and teams
  • 9. Targets a global audience
  • 10. Persuasive and truthful
  • 11. Based on Research
  • 12. Three Primary Purposes
    Informational
    Instructional
    Persuasive
  • 13. Common Documents
    Memos
    Emails
    Letters
    Instructions
    Procedures
    Manuals
    Brochures
    Proposals
    Reports
  • 14. Proofread
    Sentence errors
    Punctuation errors
    Usage errors
    Mechanical errors
    Format errors
    Typographical errors
  • 15. Teamwork, Ethics, Persuasion and Global Issues
  • 16. Reviewing and Editing the Work of Others
    Accurate, appropriate, useful and legal content
    Material organized for the reader’s understanding
    Clear, easy to read, engaging style
    Effective visuals and page design
  • 17. Review
  • 18. For editing, make the following types of suggestions:
    Rephrasing or reorganizing sentences
    Clarifying a topic sentence
    Choosing a better word or phrase
    Correcting spelling, usage, punctuation and so forth
  • 19. Strategies for Review
    Read the entire piece twice before you comment
    Focus first on the big picture
    Be honest and diplomatic
    Explain why something doesn’t work
    Make specific recommendations for improvements
    Don’t expect everyone to agree with your suggestions
    Understand the acceptable limits of editing
    Focus next on the particulars
  • 20.
  • 21. Ethics in technical communication
    “Usually, ethical rules are broken not because people are dishonest, but because they feel pressure to bend or break the rules.”
  • 22. Ethical Abuses Made by Writers
    Plagiarizing the work of others
    Falsifying or fabricating information
    Suppressing or downplaying information
    Exaggerating claims
    Using visual images that conceal the truth
    Stealing or divulging proprietary information
    Misusing electronic information
    Exploiting cultural differences
  • 23. Strategies to Avoid Ethical Abuses:
    Always cite your sources
    Give the audience everything it needs to know
    Give people a clear understanding of what the information means
    Never manipulate information or data in your writing or in your visuals
    Use common sense and follow your company’s confidential guidelines
    Do not exploit cultural inequalities or manipulate international readers
    Ask yourself, “Would I stand behind what I have created and be held public accountable for it”
  • 24. Persuasion
  • 25. Claims are a Basis for Persuasion
  • 26. Claims are more effective when you connect to your audience:
  • 27. Three Types of Connection
  • 28. Power Connection (Compliance)
    Do it because I said so!
  • 29. Relationship Connection (Identification)
    Do it because I’d appreciate it.
  • 30. Rational Connection (Internalization)
    Do it because it makes sense.
  • 31. Strategies for Persuasion
    Identify your specific goal
    Anticipate your audience’s reaction
    Don’t ask for too much
    Allow for give-and-take
    Recognize constraints
    Consider the cultural context
    Choose the right time and the right medium
    Connect with your audience
  • 32. The Research Process
    I think you guys know this information. Review the chapter. If you want more help, I’ll schedule a librarian!
  • 33. Global Issues
    Learn as much as possible about the culture and background of your reader
    Be respectful and considerate
    Avoid the use of humor, slang, and idioms
    Avoid stereotyping
  • 34. Image sources: Flickr CC
    http://www.flickr.com/photos/aye_shamus/2929888687/#/photos/aye_shamus/2929888687/lightbox/
    http://www.flickr.com/photos/intherough/2465713315/
    http://www.flickr.com/photos/caribb/180273920/
    http://www.flickr.com/photos/jurvetson/422234138/#/photos/jurvetson/422234138/lightbox/
    http://www.flickr.com/photos/-skipper-/4232651568/
    http://www.flickr.com/photos/seanmolin/5181018746/#/photos/seanmolin/5181018746/lightbox/
    http://www.flickr.com/photos/home_of_chaos/5287303391/#/photos/home_of_chaos/5287303391/lightbox/
    http://www.flickr.com/photos/bbrotherishuge/2940395301/