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  • 1. Getting Started
  • 2. What are the common factors that exist among all media forms, despite their basic differences?
  • 3. Multimedia, Internet and Web page scripts have notbeen formalized in the same was as scripts for other electronic media
  • 4. Media Differences• Each of the electronic media requires that scripts provide information in different formats to best serve the people using the scripts.
  • 5. Radio scripts serve voices• Secondarily, they serve the director and production operator.
  • 6. Film scripts provide the basic blueprint of the production.
  • 7. Television and video scripts must balance serving both the aural and visual needs to be met by the script.• Accurate narration• Detailed visuals• Timing information
  • 8. Multimedia scripts must cover the same areas as a video script.
  • 9. Basic Writing Skills• Write for the audience’s comprehension levels; know your audience!
  • 10. Reading to be heard• Media writing must be written to be read out loud by narrators, actors, and newscasters.• Written material that is intended only for the eyes of a reader may be much more complicated than material to be read by a performer.
  • 11. Use the active voice
  • 12. Avoid like-sounding words• To, too, two• Their, there, they’re• Your you’re
  • 13. Clear, concise, nontechnical language
  • 14. Style comes after information
  • 15. Information First!
  • 16. Avoid the language of discrimination
  • 17. Be sure to…• Research your intended audience• Understand the power of your words• Write simple sentence structures using well- known, understood vocabulary• Create scripts that your director and crew will understand easily• Avoid plagiarism and protect your own work
  • 18. Image sources• http://www.flickr.com/photos/geoff_mv/206329508/#/photos/geoff_mv/206329508/lightbox/• http://www.flickr.com/photos/yourdon/2573762303/#/photos/yourdon/2573762303/lightbox/• http://www.flickr.com/photos/rock_creek/2668823205/• http://www.flickr.com/photos/gemmabou/4882118212/#/• http://www.flickr.com/photos/shannonkringen/2282265286/• http://www.flickr.com/photos/ekai/457004988/#/photos/ekai/457004988/lightbox/• http://www.flickr.com/photos/spencerfinnley/3105682577/#/photos/spencerfinnley/3105682577/lightbox/• http://www.flickr.com/photos/joodi/4839557400/#/photos/joodi/4839557400/lightbox/• http://www.flickr.com/photos/jurvetson/45848665/#/photos/jurvetson/45848665/lightbox/• http://www.flickr.com/photos/jurvetson/45848665/#/photos/jurvetson/45848665/lightbox/