A writer at ColdTec Accounting has just completed a draft of an internal report describing a recent drop in enrollment in the company’s training course entitled “Web Linking and Publishing with Microsoft Excel 2003,” offered to new employees. Which of the following titles would be most appropriate for the report?
The Changing Needs of New Employees at ColdTec
Choosing a Training Class: “Web Linking and Publishing with Microsoft Excel 2003”
An Analysis of Declining Enrollment in “Web Linking and Publishing with Microsoft Excel 2003”
Declining Enrollment in Training Classes Offered at ColdTec
Revising the Whole Document
Do you come across as reliable, honest, and helpful?
Are all the elements presented consistently?
Is the emphasis appropriate throughout the document?
Imagine a widely used and expensive prescription drug that claimed to make us beautiful but didn’t. Instead the drug had frequent, serious side effects: making us stupid, degrading the quality and credibility of our communication, turning us into bores, wasting our colleagues’ time. The side effects, and the resulting unsatisfactory cost/benefit ratio, would rightly lead to a worldwide product recall.
— from Edward Tufte’s new leaflet, The Cognitive Style of PowerPoint , which just came in the mail
The paragraph below could be improved by doing which of the following? (Choose all that apply.)
As an undergraduate student, you can satisfy the University Writing Requirement and meet an important graduation requirement by scoring a 4 or 5 on either of the Advanced Placement English Exams (Language & Composition or Literature & Composition). You can also meet this requirement by receiving transfer credit for an approved college-level writing or writing-intensive course you have taken elsewhere and received a grade of "B" or higher. Finally, you can meet this requirement by taking and receiving a passing grade in a writing course at this university. The following two courses, for example, are dedicated primarily to the development of writing skills and can be used to meet the writing requirement: English 205 (Technical Communication) or English 200 (Rhetoric and Writing). If you have any further questions, please call Professor Lee Klein, Director of Writing Programs, in the Department of English at (518) 555-8122.
inserting transitional words and phrases
turning the paragraph into a list
beginning with a topic sentence
using demonstrative pronouns
Two Kinds of Paragraphs
A body paragraph , the basic unit for communicating information, is a group of sentences (or sometimes a single sentence) that is complete and self-sufficient and that contributes to a larger discussion.
A transitional paragraph helps readers move from one major point to another.
A writer is considering revising the long paragraph below. Where is the best place to start the second paragraph?
Although graphics can enhance a Web site, they can also serve as a distraction. Having too many graphics that do not contribute to the content of the site may make your company appear unprofessional, as well as contributing to slow download times. Your site, for example, has thirty moving images. (1) Such images do not reflect the serious nature of your business. When it comes to graphics, we suggest you adopt a “less is more” approach. (2) Another troublesome feature of your site is the scrolling banner used as a navigation element. In order to reach certain pages on your site, users must quickly click the links scrolling across the banner. If they miss the link, they must wait another 20 seconds until the link scrolls by again. (3) Because this site is not designed to be a game but rather a place for customers to learn more about handling hazardous materials, you should not use a scrolling banner as a navigation element. We recommend that you use standard navigation buttons aligned along the left margin or across the top of the page. Also, you may want to include a text-only navigation element at the bottom of the page.
None of the above, most effective as one paragraph
A writer wants to signal to readers that because land-use problems are causing high bacteria levels, landowners must take action. Which of the following words or phrases is most appropriate in the excerpt below?
Bacteria levels are often above state standards and are due to localized, specific land use problems. _____, efforts with landowners will be necessary to address these problems and reduce the high bacteria levels.
Creating a Coherent Design
Use headers and footers to enhance coherence.
Use typefaces to enhance coherence.
Use the styles feature to make the design of different elements consistent.