Backgrounderandpositionpapers 101006123025-phpapp02


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Backgrounderandpositionpapers 101006123025-phpapp02

  1. 1. Writing a Backgrounder<br />
  2. 2. What is a backgrounder?<br />It looks at a situation or problem in the present by considering its origins and implications for the future.<br />
  3. 3. Companies and organizations need to be prepared.<br />
  4. 4. WTO Agricultural Negotiations Backgrounder<br />
  5. 5. Conduct an online search to find examples of backgrounders<br />Find a style that you would like to use as a model for your project and share it with the class.<br />Backgrounders are produced for many purposes and often serve as a means or basis for producing other works of communication.<br />
  6. 6. Backgrounders are not all the same<br />You will find that some are very complex and contain a great deal of information. Others are more down-to-earth and contain easily readable information. <br />The following image of a backgrounder designed for the web its simple only in the sense that it condenses 5000 years of history.<br />
  7. 7. Determine the Mood or Image that you want to convey<br />If you are developing an Online Press Center, people other than the media are going to read your backgrounder. <br />If you are developing a Press Kit to send to the media, you may want to get into more specific details and industry jargon. <br />Source: The Write Market<br />
  8. 8. Press Backgrounders<br />Philips: Sense and Simplicity<br />
  9. 9. What often follows a backgrounder is a white paper or position paper.<br />The white paper resembles a research paper that takes a point of view and marshals evidence in support of the position taken.<br />
  10. 10. Both documents are ways to form responses to the press or your public.<br />What’s your position?<br />No Comment won’t be good enough.<br />
  11. 11. When Do Companies Use Backgrounders? <br />Serves as an information base to executives and employees<br />Provides source material for campaign media kits<br />Serves as a document to hand out to the media and public<br />Can be used on a speech circuit<br />
  12. 12. Research, Research and More Research<br />
  13. 13. Always begin a backgrounder with a statement of the issue and why it is important<br />Be precise and concise.<br />
  14. 14. Provide Background Information<br />
  15. 15. Examine the Current Situation<br />
  16. 16. Discuss the Implications<br />
  17. 17. Provide Documentation<br />
  18. 18. Format. In our case, we will produce a web page.<br />
  19. 19. Considerspecial uses for your backgrounder.<br />Lobbying Efforts<br />Workshops<br />Online presentations<br />Op-eds<br />
  20. 20. Provide links to more information:<br />Alliance for Rural Electrification<br /><br />
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