Audience Considerations Chapter 5. Analyzing Your Audience and Purpose  © 2010 by Bedford/St. Martin's
Determine four characteristics of your reader: <ul><ul><li>Who are your readers? </li></ul></ul><ul><ul><li>Why is the aud...
Consider five factors about your readers:  <ul><ul><li>education </li></ul></ul><ul><ul><li>professional experience </li><...
Classify your readers into three categories: <ul><ul><li>a  primary audience  of people who use your document  </li></ul><...
Name the primary, secondary and tertiary audiences for your portfolio: Chapter 5. Analyzing Your Audience and Purpose  © 2...
Name the primary, secondary and tertiary audiences for your technical description: Chapter 5. Analyzing Your Audience and ...
Name the primary, secondary and tertiary audiences for this document: Chapter 5. Analyzing Your Audience and Purpose  © 20...
Name the primary, secondary and tertiary audiences for this document: Chapter 5. Analyzing Your Audience and Purpose  © 20...
Your readers have attitudes and expectations: <ul><ul><li>attitudes toward you </li></ul></ul><ul><ul><li>attitudes toward...
Attitudes  Chapter 5. Analyzing Your Audience and Purpose  © 2010 by Bedford/St. Martin's
More Attitude Chapter 5. Analyzing Your Audience and Purpose  © 2010 by Bedford/St. Martin's
Even more attitude Chapter 5. Analyzing Your Audience and Purpose  © 2010 by Bedford/St. Martin's
Why and how will your  reader use your document?  <ul><ul><li>Why is the reader reading your document? </li></ul></ul><ul>...
Chapter 5. Analyzing Your Audience and Purpose  © 2010 by Bedford/St. Martin's
Learn about your readers   <ul><ul><li>Tally what you already know and don ’t know about your audience. </li></ul></ul><ul...
Chapter 5. Analyzing Your Audience and Purpose  © 2010 by Bedford/St. Martin's
Understand seven major cultural variables  that lie on the surface <ul><ul><li>political </li></ul></ul><ul><ul><li>econom...
Chapter 5. Analyzing Your Audience and Purpose  © 2010 by Bedford/St. Martin's
Understand six cultural variables: <ul><ul><li>focus on individuals or groups </li></ul></ul><ul><ul><li>distance between ...
Use these eight strategies for writing for  readers from other cultures: <ul><li>Limit your vocabulary. </li></ul><ul><li>...
Determine your purpose <ul><ul><li>What do I want this document to accomplish?  </li></ul></ul><ul><ul><li>What do I want ...
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Audience

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Audience

  1. 1. Audience Considerations Chapter 5. Analyzing Your Audience and Purpose © 2010 by Bedford/St. Martin's
  2. 2. Determine four characteristics of your reader: <ul><ul><li>Who are your readers? </li></ul></ul><ul><ul><li>Why is the audience reading your document? </li></ul></ul><ul><ul><li>What are your readers ’ attitudes and expectations? </li></ul></ul><ul><ul><li>How will your readers use your document? </li></ul></ul>Chapter 5. Analyzing Your Audience and Purpose © 2010 by Bedford/St. Martin's
  3. 3. Consider five factors about your readers: <ul><ul><li>education </li></ul></ul><ul><ul><li>professional experience </li></ul></ul><ul><ul><li>job responsibility </li></ul></ul><ul><ul><li>personal characteristics </li></ul></ul><ul><ul><li>cultural characteristics </li></ul></ul>Chapter 5. Analyzing Your Audience and Purpose © 2010 by Bedford/St. Martin's
  4. 4. Classify your readers into three categories: <ul><ul><li>a primary audience of people who use your document </li></ul></ul><ul><ul><li>a secondary audience of people who need to stay aware of developments in the project </li></ul></ul><ul><ul><li>a tertiary audience of people who might take an interest in the subject of the document </li></ul></ul>Chapter 5. Analyzing Your Audience and Purpose © 2010 by Bedford/St. Martin's
  5. 5. Name the primary, secondary and tertiary audiences for your portfolio: Chapter 5. Analyzing Your Audience and Purpose © 2010 by Bedford/St. Martin's
  6. 6. Name the primary, secondary and tertiary audiences for your technical description: Chapter 5. Analyzing Your Audience and Purpose © 2010 by Bedford/St. Martin's
  7. 7. Name the primary, secondary and tertiary audiences for this document: Chapter 5. Analyzing Your Audience and Purpose © 2010 by Bedford/St. Martin's
  8. 8. Name the primary, secondary and tertiary audiences for this document: Chapter 5. Analyzing Your Audience and Purpose © 2010 by Bedford/St. Martin's
  9. 9. Your readers have attitudes and expectations: <ul><ul><li>attitudes toward you </li></ul></ul><ul><ul><li>attitudes toward your subject </li></ul></ul><ul><ul><li>expectations about the document </li></ul></ul>Chapter 5. Analyzing Your Audience and Purpose © 2010 by Bedford/St. Martin's
  10. 10. Attitudes Chapter 5. Analyzing Your Audience and Purpose © 2010 by Bedford/St. Martin's
  11. 11. More Attitude Chapter 5. Analyzing Your Audience and Purpose © 2010 by Bedford/St. Martin's
  12. 12. Even more attitude Chapter 5. Analyzing Your Audience and Purpose © 2010 by Bedford/St. Martin's
  13. 13. Why and how will your reader use your document? <ul><ul><li>Why is the reader reading your document? </li></ul></ul><ul><ul><li>How will the reader read your document? </li></ul></ul><ul><ul><li>What is the reader ’s reading skill level? </li></ul></ul><ul><ul><li>What is the physical environment in which the reader will read your document? </li></ul></ul>Chapter 5. Analyzing Your Audience and Purpose © 2010 by Bedford/St. Martin's
  14. 14. Chapter 5. Analyzing Your Audience and Purpose © 2010 by Bedford/St. Martin's
  15. 15. Learn about your readers <ul><ul><li>Tally what you already know and don ’t know about your audience. </li></ul></ul><ul><ul><li>Interview people. </li></ul></ul><ul><ul><li>Search for information on the Internet. </li></ul></ul><ul><ul><li>Read documents your readers have written. </li></ul></ul>Chapter 5. Analyzing Your Audience and Purpose © 2010 by Bedford/St. Martin's
  16. 16. Chapter 5. Analyzing Your Audience and Purpose © 2010 by Bedford/St. Martin's
  17. 17. Understand seven major cultural variables that lie on the surface <ul><ul><li>political </li></ul></ul><ul><ul><li>economic </li></ul></ul><ul><ul><li>social </li></ul></ul><ul><ul><li>religious </li></ul></ul><ul><ul><li>educational </li></ul></ul><ul><ul><li>technological </li></ul></ul><ul><ul><li>linguistic </li></ul></ul>Chapter 5. Analyzing Your Audience and Purpose © 2010 by Bedford/St. Martin's
  18. 18. Chapter 5. Analyzing Your Audience and Purpose © 2010 by Bedford/St. Martin's
  19. 19. Understand six cultural variables: <ul><ul><li>focus on individuals or groups </li></ul></ul><ul><ul><li>distance between business life and private life </li></ul></ul><ul><ul><li>distance between ranks </li></ul></ul><ul><ul><li>nature of truth </li></ul></ul><ul><ul><li>need to spell out details </li></ul></ul><ul><ul><li>attitudes toward uncertainty </li></ul></ul>Chapter 5. Analyzing Your Audience and Purpose © 2010 by Bedford/St. Martin's
  20. 20. Use these eight strategies for writing for readers from other cultures: <ul><li>Limit your vocabulary. </li></ul><ul><li>Keep sentences short. </li></ul><ul><li>Define abbreviations and acronyms in a glossary. </li></ul><ul><li>Avoid jargon unless you know your readers are familiar with it. </li></ul><ul><li>Avoid idioms and slang. </li></ul><ul><li>Use the active voice whenever possible. </li></ul><ul><li>Be careful with graphics. </li></ul><ul><li>Be sure someone from the target culture reviews the document. </li></ul>Chapter 5. Analyzing Your Audience and Purpose © 2010 by Bedford/St. Martin's
  21. 21. Determine your purpose <ul><ul><li>What do I want this document to accomplish? </li></ul></ul><ul><ul><li>What do I want readers to know or believe? </li></ul></ul><ul><ul><li>What do I want readers to do? </li></ul></ul>Chapter 5. Analyzing Your Audience and Purpose © 2010 by Bedford/St. Martin's
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