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  • 1. Audience Considerations Chapter 5. Analyzing Your Audience and Purpose © 2010 by Bedford/St. Martin's
  • 2. Determine four characteristics of your reader:
      • Who are your readers?
      • Why is the audience reading your document?
      • What are your readers ’ attitudes and expectations?
      • How will your readers use your document?
    Chapter 5. Analyzing Your Audience and Purpose © 2010 by Bedford/St. Martin's
  • 3. Consider five factors about your readers:
      • education
      • professional experience
      • job responsibility
      • personal characteristics
      • cultural characteristics
    Chapter 5. Analyzing Your Audience and Purpose © 2010 by Bedford/St. Martin's
  • 4. Classify your readers into three categories:
      • a primary audience of people who use your document
      • a secondary audience of people who need to stay aware of developments in the project
      • a tertiary audience of people who might take an interest in the subject of the document
    Chapter 5. Analyzing Your Audience and Purpose © 2010 by Bedford/St. Martin's
  • 5. Name the primary, secondary and tertiary audiences for your portfolio: Chapter 5. Analyzing Your Audience and Purpose © 2010 by Bedford/St. Martin's
  • 6. Name the primary, secondary and tertiary audiences for your technical description: Chapter 5. Analyzing Your Audience and Purpose © 2010 by Bedford/St. Martin's
  • 7. Name the primary, secondary and tertiary audiences for this document: Chapter 5. Analyzing Your Audience and Purpose © 2010 by Bedford/St. Martin's
  • 8. Name the primary, secondary and tertiary audiences for this document: Chapter 5. Analyzing Your Audience and Purpose © 2010 by Bedford/St. Martin's
  • 9. Your readers have attitudes and expectations:
      • attitudes toward you
      • attitudes toward your subject
      • expectations about the document
    Chapter 5. Analyzing Your Audience and Purpose © 2010 by Bedford/St. Martin's
  • 10. Attitudes Chapter 5. Analyzing Your Audience and Purpose © 2010 by Bedford/St. Martin's
  • 11. More Attitude Chapter 5. Analyzing Your Audience and Purpose © 2010 by Bedford/St. Martin's
  • 12. Even more attitude Chapter 5. Analyzing Your Audience and Purpose © 2010 by Bedford/St. Martin's
  • 13. Why and how will your reader use your document?
      • Why is the reader reading your document?
      • How will the reader read your document?
      • What is the reader ’s reading skill level?
      • What is the physical environment in which the reader will read your document?
    Chapter 5. Analyzing Your Audience and Purpose © 2010 by Bedford/St. Martin's
  • 14. Chapter 5. Analyzing Your Audience and Purpose © 2010 by Bedford/St. Martin's
  • 15. Learn about your readers
      • Tally what you already know and don ’t know about your audience.
      • Interview people.
      • Search for information on the Internet.
      • Read documents your readers have written.
    Chapter 5. Analyzing Your Audience and Purpose © 2010 by Bedford/St. Martin's
  • 16. Chapter 5. Analyzing Your Audience and Purpose © 2010 by Bedford/St. Martin's
  • 17. Understand seven major cultural variables that lie on the surface
      • political
      • economic
      • social
      • religious
      • educational
      • technological
      • linguistic
    Chapter 5. Analyzing Your Audience and Purpose © 2010 by Bedford/St. Martin's
  • 18. Chapter 5. Analyzing Your Audience and Purpose © 2010 by Bedford/St. Martin's
  • 19. Understand six cultural variables:
      • focus on individuals or groups
      • distance between business life and private life
      • distance between ranks
      • nature of truth
      • need to spell out details
      • attitudes toward uncertainty
    Chapter 5. Analyzing Your Audience and Purpose © 2010 by Bedford/St. Martin's
  • 20. Use these eight strategies for writing for readers from other cultures:
    • Limit your vocabulary.
    • Keep sentences short.
    • Define abbreviations and acronyms in a glossary.
    • Avoid jargon unless you know your readers are familiar with it.
    • Avoid idioms and slang.
    • Use the active voice whenever possible.
    • Be careful with graphics.
    • Be sure someone from the target culture reviews the document.
    Chapter 5. Analyzing Your Audience and Purpose © 2010 by Bedford/St. Martin's
  • 21. Determine your purpose
      • What do I want this document to accomplish?
      • What do I want readers to know or believe?
      • What do I want readers to do?
    Chapter 5. Analyzing Your Audience and Purpose © 2010 by Bedford/St. Martin's