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Session 2068   Business Value from SOA and Web 2.0: Innovation, Relationships and Results Jeanne Murray Program Manager, Social Software and Enablement IBM Software Group
Adopting Web 2.0 for business value ,[object Object],[object Object],[object Object]
Why   use Social Software in your business? Empower people to share their knowledge  and expertise Enable people to discover information  quickly and easily Find and connect with the right  experts fast Work together  virtually without flying in for  face to face meetings Connect everyone to your customers and  partners Innovate your products and services, entering  new markets and gaining new potential  customers Anticipate  change faster than your competition Be Change-Ready Integrate Globally Lead in Innovation
CEOs: The enterprise of the future 2008 IBM Global CEO Study The Enterprise of the Future www.ibm.com/enterpriseofthefuture Globally integrated 3 Hungry for change 1 Disruptive by nature 4 Genuine, not just generous 5 Innovative beyond customer imagination 2
Business needs driving change Data is exploding and is in silos New business & process demands  Our resources  are limited My infrastructure is inflexible and costly Smart Work Green & Beyond  New Intelligence Dynamic Infrastructure
A “new world of work” ,[object Object],[object Object],[object Object],[object Object]
Multigenerational workforce challenged by communication Source: “The Multi-Generational Workforce Challenge (2008)”
Participation influencing business process Intranet Public spaces Firewall Clients Partners ,[object Object],[object Object],[object Object],[object Object],Social search ,[object Object],[object Object],[object Object],[object Object],Profiles Public  Conversations Communities and Teams Meetings Business Processes Experts Experts
Adopting Web 2.0 for business value ,[object Object],[object Object],[object Object]
Collaboration driving business value Enabling people to work smarter together Unlocking innovation through broad participation Fostering deep insightful relationships
Collaborative development & delivery ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
24x7 global project execution ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Usage ,[object Object],[object Object],[object Object],Social software in action at IBM Return on Investment
Fostering community
 
Adopting Web 2.0 for business value ,[object Object],[object Object],[object Object]
Gaining value from the social network ,[object Object],[object Object],[object Object],[object Object],“ enterprises are looking at how they can harness the hierarchy-flattening, information-sharing, teambuilding power of social networks ”  (Deloitte)
Finding expertise in the network
Social paths help broaden reach
Visualization aids understanding
Example: Value to sellers Find Expertise Develop Relationships Discover Existing Knowledge Share Information Value to Seller Business Impact High-Performing Team Attributes Seller  Activities Team members seek ideas/expertise from people external to the team Diverse perspectives valued Denser social  networks Team members work together to ensure the client is successful Team communicates well on client activities/issues and how to respond Know where to look for expertise and aid Establish long term networks of expertise Discover and reuse existing knowledge, or expertise Become a network resource; collaborate on more deals Improve productivity; focus on client success Build relationships to experts and resources Increase efficiency through knowledge reuse Reinforce value of Team IBM
Study finding: Members of high performing teams use social software more than low performing  Sales Performance database Low- Performing High- Performing Social SW Users Non Users $ $ Social SW Users Non Users Low-perfoming  SW sales teams High-perfoming  SW sales teams $
Summary: Value to the business ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Fostering collaboration in IBM ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Driving adoption of social software ,[object Object],[object Object],[object Object],[object Object],Drive change tops down, bottoms up, sideways… encourage experimentation ...in 45 Countries 600+ Ambassadors...
Enablement approach ,[object Object],[object Object],[object Object],[object Object],[object Object],Live Sessions On-Demand Self-paced Community Driven Integrated with  Existing Tools
Lessons learned in enterprise  social software adoption ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
 
We love your Feedback! ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
© IBM Corporation 2009. All Rights Reserved. The workshops, sessions and materials have been prepared by IBM or the session speakers and reflect their own views.  They are provided for informational purposes only, and are neither intended to, nor shall have the effect of being, legal or other guidance or advice to any participant.  While efforts were made to verify the completeness and accuracy of the information contained in this presentation, it is provided AS IS without warranty of any kind, express or implied. IBM shall not be responsible for any damages arising out of the use of, or otherwise related to, this presentation or any other materials. Nothing contained in this presentation is intended to, nor shall have the effect of, creating any warranties or representations from IBM or its suppliers or licensors, or altering the terms and conditions of the applicable license agreement governing the use of IBM software. References in this presentation to IBM products, programs, or services do not imply that they will be available in all countries in which IBM operates. Product release dates and/or capabilities referenced in this presentation may change at any time at IBM’s sole discretion based on market opportunities or other factors, and are not intended to be a commitment to future product or feature availability in any way.  Nothing contained in these materials is intended to, nor shall have the effect of, stating or implying that any activities undertaken by you will result in any specific sales, revenue growth or other results.  Performance is based on measurements and projections using standard IBM benchmarks in a controlled environment.  The actual throughput or performance that any user will experience will vary depending upon many factors, including considerations such as the amount of multiprogramming in the user's job stream, the I/O configuration, the storage configuration, and the workload processed.  Therefore, no assurance can be given that an individual user will achieve results similar to those stated here. All customer examples described are presented as illustrations of how those customers have used IBM products and the results they may have achieved.  Actual environmental costs and performance characteristics may vary by customer. The following are trademarks of the International Business Machines Corporation in the United States and/or other countries:  ibm.com/legal/copytrade.shtmlAIX, CICS, CICSPlex, DataPower, DB2, DB2 Universal Database, i5/OS, IBM, the IBM logo, IMS/ESA, Power Systems, Lotus, OMEGAMON, OS/390, Parallel Sysplex, pureXML, Rational, Redbooks, Sametime, SMART SOA, System z , Tivoli, WebSphere, and z/OS. A current list of IBM trademarks is available on the Web at “Copyright and trademark information” at ibm.com/legal/copytrade.shtml. Adobe, the Adobe logo, PostScript, and the PostScript logo are either registered trademarks or trademarks of Adobe Systems Incorporated in the United States, and/or other countries. IT Infrastructure Library is a registered trademark of the Central Computer and Telecommunications Agency which is now part of the Office of Government Commerce Java and all Java-based trademarks are trademarks of Sun Microsystems, Inc. in the United States, other countries, or both. Microsoft and Windows are trademarks of Microsoft Corporation in the United States, other countries, or both. ITIL is a registered trademark, and a registered community trademark of the Office of Government Commerce, and is registered in the U.S. Patent and Trademark Office Intel and Pentium are trademarks or registered trademarks of Intel Corporation or its subsidiaries in the United States and other countries. UNIX is a registered trademark of The Open Group in the United States and other countries. Linux is a registered trademark of Linus Torvalds in the United States, other countries, or both.

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Business Value From Soa And Web2.0 Jeanne Murray

  • 1. Session 2068 Business Value from SOA and Web 2.0: Innovation, Relationships and Results Jeanne Murray Program Manager, Social Software and Enablement IBM Software Group
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  • 3. Why use Social Software in your business? Empower people to share their knowledge and expertise Enable people to discover information quickly and easily Find and connect with the right experts fast Work together virtually without flying in for face to face meetings Connect everyone to your customers and partners Innovate your products and services, entering new markets and gaining new potential customers Anticipate change faster than your competition Be Change-Ready Integrate Globally Lead in Innovation
  • 4. CEOs: The enterprise of the future 2008 IBM Global CEO Study The Enterprise of the Future www.ibm.com/enterpriseofthefuture Globally integrated 3 Hungry for change 1 Disruptive by nature 4 Genuine, not just generous 5 Innovative beyond customer imagination 2
  • 5. Business needs driving change Data is exploding and is in silos New business & process demands Our resources are limited My infrastructure is inflexible and costly Smart Work Green & Beyond New Intelligence Dynamic Infrastructure
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  • 7. Multigenerational workforce challenged by communication Source: “The Multi-Generational Workforce Challenge (2008)”
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  • 10. Collaboration driving business value Enabling people to work smarter together Unlocking innovation through broad participation Fostering deep insightful relationships
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  • 18. Finding expertise in the network
  • 19. Social paths help broaden reach
  • 21. Example: Value to sellers Find Expertise Develop Relationships Discover Existing Knowledge Share Information Value to Seller Business Impact High-Performing Team Attributes Seller Activities Team members seek ideas/expertise from people external to the team Diverse perspectives valued Denser social networks Team members work together to ensure the client is successful Team communicates well on client activities/issues and how to respond Know where to look for expertise and aid Establish long term networks of expertise Discover and reuse existing knowledge, or expertise Become a network resource; collaborate on more deals Improve productivity; focus on client success Build relationships to experts and resources Increase efficiency through knowledge reuse Reinforce value of Team IBM
  • 22. Study finding: Members of high performing teams use social software more than low performing Sales Performance database Low- Performing High- Performing Social SW Users Non Users $ $ Social SW Users Non Users Low-perfoming SW sales teams High-perfoming SW sales teams $
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  • 30. © IBM Corporation 2009. All Rights Reserved. The workshops, sessions and materials have been prepared by IBM or the session speakers and reflect their own views. They are provided for informational purposes only, and are neither intended to, nor shall have the effect of being, legal or other guidance or advice to any participant. While efforts were made to verify the completeness and accuracy of the information contained in this presentation, it is provided AS IS without warranty of any kind, express or implied. IBM shall not be responsible for any damages arising out of the use of, or otherwise related to, this presentation or any other materials. Nothing contained in this presentation is intended to, nor shall have the effect of, creating any warranties or representations from IBM or its suppliers or licensors, or altering the terms and conditions of the applicable license agreement governing the use of IBM software. References in this presentation to IBM products, programs, or services do not imply that they will be available in all countries in which IBM operates. Product release dates and/or capabilities referenced in this presentation may change at any time at IBM’s sole discretion based on market opportunities or other factors, and are not intended to be a commitment to future product or feature availability in any way. Nothing contained in these materials is intended to, nor shall have the effect of, stating or implying that any activities undertaken by you will result in any specific sales, revenue growth or other results. Performance is based on measurements and projections using standard IBM benchmarks in a controlled environment. The actual throughput or performance that any user will experience will vary depending upon many factors, including considerations such as the amount of multiprogramming in the user's job stream, the I/O configuration, the storage configuration, and the workload processed. Therefore, no assurance can be given that an individual user will achieve results similar to those stated here. All customer examples described are presented as illustrations of how those customers have used IBM products and the results they may have achieved. Actual environmental costs and performance characteristics may vary by customer. The following are trademarks of the International Business Machines Corporation in the United States and/or other countries: ibm.com/legal/copytrade.shtmlAIX, CICS, CICSPlex, DataPower, DB2, DB2 Universal Database, i5/OS, IBM, the IBM logo, IMS/ESA, Power Systems, Lotus, OMEGAMON, OS/390, Parallel Sysplex, pureXML, Rational, Redbooks, Sametime, SMART SOA, System z , Tivoli, WebSphere, and z/OS. A current list of IBM trademarks is available on the Web at “Copyright and trademark information” at ibm.com/legal/copytrade.shtml. Adobe, the Adobe logo, PostScript, and the PostScript logo are either registered trademarks or trademarks of Adobe Systems Incorporated in the United States, and/or other countries. IT Infrastructure Library is a registered trademark of the Central Computer and Telecommunications Agency which is now part of the Office of Government Commerce Java and all Java-based trademarks are trademarks of Sun Microsystems, Inc. in the United States, other countries, or both. Microsoft and Windows are trademarks of Microsoft Corporation in the United States, other countries, or both. ITIL is a registered trademark, and a registered community trademark of the Office of Government Commerce, and is registered in the U.S. Patent and Trademark Office Intel and Pentium are trademarks or registered trademarks of Intel Corporation or its subsidiaries in the United States and other countries. UNIX is a registered trademark of The Open Group in the United States and other countries. Linux is a registered trademark of Linus Torvalds in the United States, other countries, or both.

Editor's Notes

  1. Abstract: Web 2.0 has had its impact on business, our products, our services, and most importantly, our people. More participative, transparent behaviors and processes have enabled change in how we communicate with each other about our business. Employees and clients alike see business value in enterprise social software adoption. It can help inspire innovation, build relationships and accelerate business results across the globe. Find out from two organizations how Web 2.0 is transforming their business. IBM discusses how it is transforming its own business beyond “early adopter” communities, across roles and locations, and inside and outside the firewall. Teach For America now engages its wide network of teaching corps members and alumni, staff, donors, and employer and graduate school partners to expand educational opportunities for all children.