Drip email campaigns, which educate and nurture leads though the early stages of the sales cycle, are one of the most effective but underused tactics in the B2B world.
Join us to analyze case studies of successful drip email campaigns and learn how to cost-effectively develop and implement one for your business. We’ll cover:
• When a drip email program can help you – and when it can’t
• Creating effective message maps and content
• Timing and number of efforts
• How to effectively track and report on multi-effort drip campaigns
Whether you’re looking to start using drip campaigns or already have some in place that you want to optimize, this is a session you won’t want to miss.