What's Working Now IN B2B Email Marketing, Jeanne Jennings, 12-Feb-2014
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The Direct Marketing Association projects that email marketing returns $28.50 for each dollar spent – the highest ROI of any other direct response channel. Join Jeanne Jennings, Vice President of ...
The Direct Marketing Association projects that email marketing returns $28.50 for each dollar spent – the highest ROI of any other direct response channel. Join Jeanne Jennings, Vice President of Global Strategic Services for Alchemy Worx, to learn how business-to-business organizations are leveraging email to generate and nurture leads, build relationships, help close sales and grow bottom-line revenues.
This fast-paced session will provide real-world examples of inexpensive strategies and tactics you can implement with your own email program. We’ll cover:
• Practical tips for building your own in-house email list
• Ways to more effectively use third-party email lists for lead generation
• Tips for developing an effective email DRIP campaign for lead nurturing
• Building relationships and helping close the sale with email
• Leveraging what’s new in email marketing: video, social sharing, mobile and more
You’ll gain practical tips you can take back, test and implement with your own email program. Learn how Jeanne has helped clients generate:
• A 300% increase in monthly email list growth, thanks to inexpensive but effective optimization of the online sign-up process
• A 220% increase in leads generated, driven by making the most of email snippet and preview pane content
• A 75% increase in online orders, the result of incorporating standards and best practices into existing email creative
Where permitted, Jeanne will share quantitative results as well as the strategic, tactical and creative changes that made them possible.
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