Knowledge Sharing and Social Media at NASA

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This represents work done while I was serving as the Chief Knowledge Architect at NASA's Jet Propulsion Laboratory using social media to encourage collaboration inside and outside the agency

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Knowledge Sharing and Social Media at NASA

  1. 1. Knowledge Sharing and Social Media at NASA Jeanne Holm Evangelist, Data.gov September 21, 2012
  2. 2. Generations Share Differently• 1930-50’s era generation – Focus on society – Friendships are forged through adversity• 1960-70’s era generation – Focus on community – Friendships forged through identification with a cause• 1980-90’s era generation – Focus on the individual – Friendships forged through individual goal accomplishment• 2000’s era generation – Focus on common interests – Friendships are created or thrive virtually… 2
  3. 3. Trust and Reciprocity• Trust can be built on • Personal experience • “I know you” • Shared experience • “We both worked on the same project” • Transfer of trust • “We know the same person who trusts us” • Shared values • “We agree to operate by the same rules” 3
  4. 4. The Learning Journey 4
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  6. 6. Communities for Collaboration 6
  7. 7. Finding NASA Experts 7
  8. 8. Defining the Competitive Edge• Historically, innovation and breakthrough ideas and technologies occur at the edges and boundaries of networks• Thomas Kuhn’s The Structure of Scientific Revolutions describes such radical innovation as a paradigm shift – Astronomy: Ptolemy to Copernicus – Biology: Creation to Darwinian evolution – Politics: English monarchy to Magna Carta• Where will your innovation occur? 8
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