Efficient marketing – 10 ideas that will help you improve your marketing results
Upcoming SlideShare
Loading in...5
×
 

Efficient marketing – 10 ideas that will help you improve your marketing results

on

  • 289 views

Efficient marketing – 10 ideas that will help you improve your marketing results. the scope of this presentation is present ideas that will help your get better results on your online marketing ...

Efficient marketing – 10 ideas that will help you improve your marketing results. the scope of this presentation is present ideas that will help your get better results on your online marketing efforts.

Statistics

Views

Total Views
289
Views on SlideShare
289
Embed Views
0

Actions

Likes
0
Downloads
2
Comments
0

0 Embeds 0

No embeds

Accessibility

Categories

Upload Details

Uploaded via as Adobe PDF

Usage Rights

© All Rights Reserved

Report content

Flagged as inappropriate Flag as inappropriate
Flag as inappropriate

Select your reason for flagging this presentation as inappropriate.

Cancel
  • Full Name Full Name Comment goes here.
    Are you sure you want to
    Your message goes here
    Processing…
Post Comment
Edit your comment

    Efficient marketing – 10 ideas that will help you improve your marketing results Efficient marketing – 10 ideas that will help you improve your marketing results Document Transcript

    •     Efficient  Marketing     10  ideas  that  will  help  you  improve  your  marketing   results       Jean  Macedo      
    • Marketing  as  we  know  it  has  changed.  Year  after  year  marketing  has  been  transforming,  or  shifting  from  printed  media  to  digital  online  media.  Direct  mail  and  cold  calling  are  declining.  There  is  nothing  more  efficient  for  Real-­‐Time  results  than  Social  Medias.  Social  Media  is,  now,  the  dominant  platform  for  two-­‐way  communication  and  feedback.  It’s  taking  the  relation  between  customer  and  company  to  new  different  level.  Marketers  have  more  access  to  online  data.  People  in  general  have  everyday  less  privacy  and  their  demands  for  real-­‐time  communication  are  increasing.  
    •  These  changes  may  look  unique,  but  the  truth  is  that  marketing  has  been  changing  since  it  started.  TV  and  Radio  advertising  at  some  point  were  something  new.  Everyday  new  ideas  pop  up,  approaches  and  demands  change.  We  still  have  a  lot  of  changes  to  see.    Below  I  listed  10  ideas  that  changed  marketing  forever.  Hope  you  enjoy.      
    • 1 – CUSTOMER REVIEWS  Today,  customer  reviews  and  ratings  are  extremely  important  as  a  reference  for  potential  customers  before  buying  a  product  or  service.  Online  landscape  made  it  easier  than  ever.    Research  estimates  that  almost  80%  of  customers  are  looking  for  reviews  and  ratings  before  purchase.  
    • Yelp!,  Google  and  Amazon  are  some  of  the  most  used  platforms  for  reviews  and  ratings.    Amazon  plays  an  important  role  on  it.  It  reviews  are  controlled  to  not  become  advertising  for  sellers.  Customers  Reviews  are  all  about  trust.      
    • 2 – EBOOKS  EBook  is  a  digital  book  designed  for  electronic  devices,  such  as  computers,  tablets  and  mobile  devices.      Every  day  technology  is  more  affordable  and  simple.  Marketers  are  taking  advantage  of  this,  now  simple,  technology  and  are  creating  EBooks  to  generate  
    • leads  and  content.  Therefore  helping  them  educate  readers  and  create  engagement.        
    • 3 – SOCIAL NETWORKS  Since  its  invention,  Internet  opened  up  two-­‐way  communication  channel.  Internet  cut  expenses  and  limitations  of  the  production  and  distribution  of  information.  The  old  chat  rooms  and  ICQ  are  the  past.  Facebook,  Pinterest,  LinkedIn,  YouTube  are  the  present.    
    • Who  knows  what  the  future  holds  but  the  reality  is  that  Social  marketing  changed  marketing  forever.          
    • 4 – SEO (Search Engine Optimization)  Search  Engines  are  a  very  valuable  resource  for  conducting  product  research.  Search  Engines  are  the  number  one  business  referral.  Newspaper  and  magazine  advertising  are  loosing  its  value  because  of  the  search  engines.  Business  are  building  websites  to  get  found  by  customers  online,  and  are  hiring  search  engine  optimization  (SEO)  services  to  promote  them.  
    •  Search  Engine  Optimization  is  a  effective  way  to  get  more  traffic  to  your  website  and  also  improve  the  quality  of  the  traffic.  Just  be  aware  that  traffic  without  useful  content  to  support  is  worthless.        
    • 5 – INBOUND LINK  An  inbound  link  is  nothing  more  than  a  link  from  one  site  to  another.  It  will  help  increase  your  position  on  search  engines  if  the  site  that  is  linking  to  yours  has  a  high  page  rank.  Create  relevant  links  to  your  website  is  not  something  that  you  should  take  for  granted.      
    • But  creating  links  for  your  website,  is  not  something  that  you  have  complete  control  over.  Its  a  decision  of  the  website  link  to  you  or  not.  Any  effort  on  inbound  marketing  will  take  time  and  dedication.      Blogging  and  working  your  PR  are  some  good  ways  to  attract  inbound  links.        
    • 6 – PPC (paid per click)  Paid  per  click,  or  just  PPC,  is  a  way  of  advertising  which  the  advertiser  pays  when  their  banner  or  ad  is  clicked.  It’s  a  good  way  to  have  exposure  on  the  keywords  selected  and  it’s  fit  on  virtually  any  budget.  Here  is  how  it  works.    You  open  your  account  on  Google  or  Bing;  choose  the  keywords  that  you  want  to  target;  select  your  
    • target;  create  your  ad;  set  your  budget  and  that’s  it.  If  you  decided  to  pay  $1  per  click  and  set  a  budget  of  $30  daily,  when  your  ad  reaches  30  clicks  (it  means  that  at  least  30  people  will  visit  your  landing  page)  Google  or  Bing  will  take  it  out  for  the  day.  Next  day  it  starts  all  over  again.      PPC  is  a  good  way  to  maximize  your  coverage  on  the  search  results  page.      
    • 7 – PODCAST  The  term  Podcast  was  originated  from  combining  “pod”  from  IPod  and  “cast”  from  broadcast.  Podcast  is  a  digital  media  content,  most  cases  audio,  which  people  can  subscribe  or  download.    Listening  to  podcasts  can  be  directed  to  educational  purposes  or  just  entertainment.  Podcast  is  very  affordable  and  also  a  great  way  to  promote  a  
    • product  or  service.  Customers  can  listen  to  the  content  almost  everywhere:  car,  phone,  computer…    Just  pay  attention  on  the  content  of  the  podcast.  Make  sure  it’s  interesting  for  a  good  amount  of  people,  because  invest  your  time  producing  and  releasing  a  podcast  for  no  one  is  a  waste  of  time.        
    • 8 – EMAIL  Email  is  revolutionary  as  a  communication  tool.  Email  was  created  prior  to  the  Internet,  as  we  know,  and  it  is  one  of  the  most  popular  online  activities.    Email  marketing  is  the  distribution  of  marketing  messages  to  a  large  quantity  of  potential  customers.  Email  marketing  is  a  powerful  advertising  tool  and  also  ROI  measurable.  
    •  Smartphones  made  even  better  to  email  marketing,  now  people  can  really  read  their  emails  on  the  run,  therefore  the  number  of  email  opened  increased  drastically.    Just  be  careful  to  not  transform  your  email  marketing  campaign  on  something  inconvenient.          
    • 9 – A/B TESTING  A/B  Testing,  also  know  as  split  testing  is  a  way  of  testing  different  marketing  variables  and  compare  which  one  brigs  a  better  response.    Sometimes  a  few  adjusts  on  your  landing  page  or  emails  may  increase  or  decrease  the  number  of  leads  to  your  website.  After  an  A/B  Test  you  will  be  
    • able  to  improve  the  conversion  rates  of  your  landing  pages  and  email  campaigns.        
    • 10 – ABILITY TO SHARE  Information  is  spreading  today  like  never  before.  A  YouTube  video  can  get  millions  of  views  overnight.  A  Facebook  post  can  be  shared  by  thousands  of  millions  also  very  fast.      Today  the  ability  to  share  online  content  is  like  never  before.  Don’t  forget  to  add  share  icons  on  your  blog  posts,  email  communications,  web  pages,  etc.  If  
    • your  content  is  engaging,  you’ll  have  more  chances  to  succeed  online.    Good  ideas  are  never  too  much.  If  you  want  change  your  results,  you  should  change  your  approach.    Thank  you      Jean  Macedo