Idea and product
Anne Marie Mathiasen
KEA
Learning objectives
• Identify and spot potential business
opportunities
• Generate and develop business ideas
• Conceptua...
The KIE model
• The creative, innovative and entrepreneurial
room
• The Walt Disney Model
Creative vs analytical disciplines
• Yes to the vision: what
if…
• Creative thinking
• Break rutines, habits
• Demands cou...
Entrepreneurial characteristics
•
•
•
•
•

Action oriented
Robust
Will power
Independent
mindset
Spot the opportunity
• Spot vs creation of possibilities
•
•
•
•
•
•

Sources
- changes in society
- wondering
- shortage
...
Opportunity
• Business opportunity vs business idea
• What is your opportunity???
Assessing the opportunity
• Does it remove an irritation?
• Does it meet an unsatisfied need?
• Does it add extra value?
•...
Idea generation
•
•
•
•
•
•

Brain storm
Reverse brain storm
Idea space
Pictures
Role play
words
Innovative room
• Design thinking vs scientific method
• Purpose of the innovative room
• Questions and methods
Questions
•
•
•
•
•
•
•
•

The idea is good because…
The idea is bad because…
I see….opportunities in the idea
I see…obsta...
Methods
•
•
•
•

Wallet (what is … to you?)
Play the customer
Hire a court fool
Angel, devil and the judge
Conceptualisation
• What?
• To whom
• How?
Business models
• Create, deliever, capture

•
•
•
•
•
•
•
•
•
•
•

The advertising model
The add-on model
The affiliate m...
Business model canvas
• Business model
• Define your concept according to the canvas
• How’s the financial balance?
• Fill...
Pretotyping
• Concepttest
• Pretotyping
•Good luck
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Idea and product kec ll (1)

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This presentation is designed for those, who would like to develop the skill of recognising a business opportunity and turning it into a concept. The reader will be presented for methods of spotting, assessing and developing a business idea. Furthermore, they will learn what it means to conceptualise the idea in order to present it for investors or other potential partners.

Slides by Anne Marie Mathiesen,

Copenhagen Business Service

Published in: Business
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Idea and product kec ll (1)

  1. 1. Idea and product Anne Marie Mathiasen KEA
  2. 2. Learning objectives • Identify and spot potential business opportunities • Generate and develop business ideas • Conceptualisation of business ideas • Business model • Pretopyping
  3. 3. The KIE model • The creative, innovative and entrepreneurial room • The Walt Disney Model
  4. 4. Creative vs analytical disciplines • Yes to the vision: what if… • Creative thinking • Break rutines, habits • Demands courage • Accept caos • (like playing a game) • • • • • • What is … Logical thinking Structures Reflection, analysis Critical Kills ideas
  5. 5. Entrepreneurial characteristics • • • • • Action oriented Robust Will power Independent mindset
  6. 6. Spot the opportunity • Spot vs creation of possibilities • • • • • • Sources - changes in society - wondering - shortage - need - irritation
  7. 7. Opportunity • Business opportunity vs business idea • What is your opportunity???
  8. 8. Assessing the opportunity • Does it remove an irritation? • Does it meet an unsatisfied need? • Does it add extra value? • Can you solve it faster, better, cheaper or more innovatively than others?
  9. 9. Idea generation • • • • • • Brain storm Reverse brain storm Idea space Pictures Role play words
  10. 10. Innovative room • Design thinking vs scientific method • Purpose of the innovative room • Questions and methods
  11. 11. Questions • • • • • • • • The idea is good because… The idea is bad because… I see….opportunities in the idea I see…obstacles in the idea The idea could be improved by… I sense … about the idea I hear … about the idea My intuition tells me…
  12. 12. Methods • • • • Wallet (what is … to you?) Play the customer Hire a court fool Angel, devil and the judge
  13. 13. Conceptualisation • What? • To whom • How?
  14. 14. Business models • Create, deliever, capture • • • • • • • • • • • The advertising model The add-on model The affiliate model The auction model The bait and hook model The direct sales model The francise model The freemium model The low cost model The pay as you go model The subscribtion model http://articles.bplans.co.uk/starting-a-business/examples-of-well-known-business-models/1040
  15. 15. Business model canvas • Business model • Define your concept according to the canvas • How’s the financial balance? • Fill out the rest of the business model canvas
  16. 16. Pretotyping • Concepttest • Pretotyping
  17. 17. •Good luck

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