Leadership Upper Valley
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Leadership Upper Valley Presentation Transcript

  • 1. social media
  • 2. social media - what is it?
    • efficient 2-way communication network: friends & biz associates
    • sharing what am I doing now: news, expertise, promotion
    • easy to filter for the information you care about
  • 3. is it important?
    • Google follows social media
    • news blog new news, living
    • Twitter almost kid-free
    • LinkedIn #1
    • Facebook 120,000,000
    • video/YouTube #1
  • 4. mindset
    • your voice magnifier
    • be a giver, give your best, everyone’s watching
    • building relationships
    • transparency
    • pitching = pushback
  • 5. old vs. new marketing
    • Old marketing: $ads, push, interruption
    • New marketing: $time, building relationships, participatory
  • 6. social media at work
    • Google and your news blog
    • Twitter
    • YouTube
    • Facebook
    • LinkedIn
  • 7. the core
    • marketing blog (answers)
    • Twitter (answers)
    • Facebook: setup personal profile
    • YouTube
  • 8. the core: starting points
    • Google
    • blogging
    • Twitter
  • 9. Google, humans & your news blog
  • 10. what is a news blog?
    • the voice of your business
    • Eastman Real Estate Blog
    • breaking news
  • 11. Eastman Real Estate
  • 12. why blog?
    • trust builder
    • 1 article = Google magnet
    • distributed - RSS feed
    • metrics that prove news blogs attract Google
  • 13. New Blog Brings Traffic
  • 14. how do I know what to blog about?
  • 15. what to blog
    • how-to advice, new services, products, promotions, PR, video, podcast
    • answer client questions
    • 400 words pleases Google
    • 40 words pleases humans
    • go for it
  • 16. your golden keyphrase list use in your news blog titles Text Text Text Text Text Text wrong : “New listing in Grantham, NH right : “House for sale: Grantham, NH” example:
  • 17. what to write: read related news read related news
    • inspiration for what to write (or tweet)
    • RSS reader = efficiency
    • keep your finger on the pulse
  • 18. news blog summary
    • visualize your news blog as your online voice
    • write often keeping an eye on your keyphrase list
    • follow related blogs/websites for what’s hot (RSS reader)
    • Tweet your news blog
  • 19. Twitter/micro-blogging
  • 20. what is Twitter?
    • text messaging for the internet ‘Tweet’
    • 140 chars
    • instant
  • 21. Tweet from your phone
  • 22. Feed Twitter onto your website your website
  • 23. used for?
    • response to emergencies (Red Cross)
    • take out orders
    • conferences
    • last minute massage openings
    • just on the market, breaking news
    • think time sensitive
  • 24. Twitter strategy
    • customer service tool - Comcast
    • be an authority in your niche
    • time sensitive info/deals
    • think portable
  • 25. how do you get Twitter followers?
    • promote on website, email signature, business cards, VM
    • search and follow others
    • post great info and get @RT
    • keep keyphrases in mind
    • Directories: justtweetit.com , twellow.com , twitterholic.com
  • 26. easy tweeting
    • & track performance: hootsuite.com
  • 27. easy following
    • TweetDeck.com
  • 28. Tweet distribution
    • ping.fm
    • distributes your Tweets
    • feed from Twitter to LinkedIn, Facebook, and many other social media sites
  • 29. video/YouTube
  • 30. YouTube
    • more searches than Google
    • sight, sound, emotion = conversion
    • viral, search (Susan Boyle)
    • easy and almost free
  • 31. 3 video strategies
  • 32. get found in Google Video
  • 33. real estate expert
  • 34. offer video service
  • 35. Best practices
    • short < 2 min
    • website address in lower 3rd
    • callout at end
    • add to YouTube channel
  • 36. Facebook
  • 37. Facebook
    • 120,000,000 daily users
    • most photos, video
    • profile = personal
    • pages = business
    • participatory: feedback, contests, education
  • 38.  
  • 39. Facebook pages
    • for business
    • public, Google can see
    • news feed
    • searched within Facebook
    • Goal: get fans
  • 40.  
  • 41. LinkedIn
  • 42. LinkedIn .com
    • business network, online resume, hiring, JVs, networking
    • answer questions, be rated an expert
    • who is networked with your future client?
  • 43. Twitter Q&A Blog
  • 44. LinkedIn todos
    • Fill out your profile to 100%
    • Invite and connect with your network
    • Recommend colleagues
    • Feed your Tweets & blog articles
  • 45. Where do I start?
    • marketing blog (answers)
    • Twitter (answers)
    • video
    • Facebook
    • LinkedIn
  • 46.
    • TCwebsite.com (subscribe)
    • Facebook.com/websuccess (fan us)
    • Twitter.com/TCwebsite (follow us)
  • 47.
    • TCwebsite.com (subscribe)
    • Facebook.com/websuccess (fan us)
    • Twitter.com/TCwebsite (follow us)