social media
social media - what is it? <ul><li>efficient 2-way communication network: friends & biz associates </li></ul><ul><li>shari...
is it important? <ul><li>Google follows social media </li></ul><ul><li>news blog  new news, living </li></ul><ul><li>Twitt...
mindset <ul><li>your voice magnifier </li></ul><ul><li>be a giver, give your best, everyone’s watching </li></ul><ul><li>b...
old vs. new marketing <ul><li>Old marketing: $ads, push, interruption </li></ul><ul><li>New marketing: $time, building rel...
social media at work <ul><li>Google and your  news blog </li></ul><ul><li>Twitter </li></ul><ul><li>YouTube </li></ul><ul>...
the core <ul><li>marketing blog (answers) </li></ul><ul><li>Twitter (answers) </li></ul><ul><li>Facebook: setup personal p...
the core: starting points <ul><li>Google </li></ul><ul><li>blogging </li></ul><ul><li>Twitter </li></ul>
Google, humans  & your news blog
what is a news blog? <ul><li>the  voice  of your business </li></ul><ul><li>Eastman Real Estate  Blog </li></ul><ul><li>br...
Eastman Real Estate
why blog? <ul><li>trust builder </li></ul><ul><li>1  article  = Google magnet  </li></ul><ul><li>distributed - RSS feed </...
New Blog Brings Traffic
how do I know what to blog about?
what to blog <ul><li>how-to advice, new services, products, promotions, PR, video, podcast </li></ul><ul><li>answer client...
your golden keyphrase list use in your news blog titles Text Text Text Text Text Text wrong : “New listing in Grantham, NH...
what to write: read related news read related news <ul><li>inspiration for what to write (or tweet) </li></ul><ul><li>RSS ...
news blog summary <ul><li>visualize your news blog as your online  voice </li></ul><ul><li>write often keeping an eye on y...
Twitter/micro-blogging
what is Twitter? <ul><li>text messaging for the internet ‘Tweet’ </li></ul><ul><li>140 chars </li></ul><ul><li>instant </l...
Tweet from your phone
Feed Twitter onto your website your website
used for? <ul><li>response to emergencies (Red Cross) </li></ul><ul><li>take out orders </li></ul><ul><li>conferences </li...
Twitter strategy <ul><li>customer service tool - Comcast </li></ul><ul><li>be an authority in your niche </li></ul><ul><li...
how do you get Twitter followers? <ul><li>promote on website, email signature, business cards, VM </li></ul><ul><li>search...
easy tweeting <ul><li>& track performance:  hootsuite.com </li></ul>
easy following <ul><li>TweetDeck.com </li></ul>
Tweet distribution <ul><li>ping.fm </li></ul><ul><li>distributes your Tweets </li></ul><ul><li>feed from Twitter to Linked...
video/YouTube
YouTube <ul><li>more searches than Google </li></ul><ul><li>sight, sound, emotion = conversion  </li></ul><ul><li>viral, s...
3 video strategies
get found in Google Video
real estate expert
offer video service
Best practices <ul><li>short < 2 min </li></ul><ul><li>website address in lower 3rd </li></ul><ul><li>callout at end </li>...
Facebook
Facebook <ul><li>120,000,000 daily users </li></ul><ul><li>most photos, video </li></ul><ul><li>profile = personal </li></...
 
Facebook pages <ul><li>for business </li></ul><ul><li>public, Google can see </li></ul><ul><li>news feed </li></ul><ul><li...
 
LinkedIn
LinkedIn .com <ul><li>business network, online resume, hiring, JVs, networking </li></ul><ul><li>answer questions, be rate...
Twitter Q&A Blog
LinkedIn todos <ul><li>Fill out your profile to 100% </li></ul><ul><li>Invite and connect with your network </li></ul><ul>...
Where do I start? <ul><li>marketing blog (answers) </li></ul><ul><li>Twitter (answers) </li></ul><ul><li>video </li></ul><...
<ul><li>TCwebsite.com (subscribe) </li></ul><ul><li>Facebook.com/websuccess (fan us) </li></ul><ul><li>Twitter.com/TCwebsi...
<ul><li>TCwebsite.com (subscribe) </li></ul><ul><li>Facebook.com/websuccess (fan us) </li></ul><ul><li>Twitter.com/TCwebsi...
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Leadership Upper Valley

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Leadership Upper Valley

  1. 1. social media
  2. 2. social media - what is it? <ul><li>efficient 2-way communication network: friends & biz associates </li></ul><ul><li>sharing what am I doing now: news, expertise, promotion </li></ul><ul><li>easy to filter for the information you care about </li></ul>
  3. 3. is it important? <ul><li>Google follows social media </li></ul><ul><li>news blog new news, living </li></ul><ul><li>Twitter almost kid-free </li></ul><ul><li>LinkedIn #1 </li></ul><ul><li>Facebook 120,000,000 </li></ul><ul><li>video/YouTube #1 </li></ul>
  4. 4. mindset <ul><li>your voice magnifier </li></ul><ul><li>be a giver, give your best, everyone’s watching </li></ul><ul><li>building relationships </li></ul><ul><li>transparency </li></ul><ul><li>pitching = pushback </li></ul>
  5. 5. old vs. new marketing <ul><li>Old marketing: $ads, push, interruption </li></ul><ul><li>New marketing: $time, building relationships, participatory </li></ul>
  6. 6. social media at work <ul><li>Google and your news blog </li></ul><ul><li>Twitter </li></ul><ul><li>YouTube </li></ul><ul><li>Facebook </li></ul><ul><li>LinkedIn </li></ul>
  7. 7. the core <ul><li>marketing blog (answers) </li></ul><ul><li>Twitter (answers) </li></ul><ul><li>Facebook: setup personal profile </li></ul><ul><li>YouTube </li></ul>
  8. 8. the core: starting points <ul><li>Google </li></ul><ul><li>blogging </li></ul><ul><li>Twitter </li></ul>
  9. 9. Google, humans & your news blog
  10. 10. what is a news blog? <ul><li>the voice of your business </li></ul><ul><li>Eastman Real Estate Blog </li></ul><ul><li>breaking news </li></ul>
  11. 11. Eastman Real Estate
  12. 12. why blog? <ul><li>trust builder </li></ul><ul><li>1 article = Google magnet </li></ul><ul><li>distributed - RSS feed </li></ul><ul><li>metrics that prove news blogs attract Google </li></ul>
  13. 13. New Blog Brings Traffic
  14. 14. how do I know what to blog about?
  15. 15. what to blog <ul><li>how-to advice, new services, products, promotions, PR, video, podcast </li></ul><ul><li>answer client questions </li></ul><ul><li>400 words pleases Google </li></ul><ul><li>40 words pleases humans </li></ul><ul><li>go for it </li></ul>
  16. 16. your golden keyphrase list use in your news blog titles Text Text Text Text Text Text wrong : “New listing in Grantham, NH right : “House for sale: Grantham, NH” example:
  17. 17. what to write: read related news read related news <ul><li>inspiration for what to write (or tweet) </li></ul><ul><li>RSS reader = efficiency </li></ul><ul><li>keep your finger on the pulse </li></ul>
  18. 18. news blog summary <ul><li>visualize your news blog as your online voice </li></ul><ul><li>write often keeping an eye on your keyphrase list </li></ul><ul><li>follow related blogs/websites for what’s hot (RSS reader) </li></ul><ul><li>Tweet your news blog </li></ul>
  19. 19. Twitter/micro-blogging
  20. 20. what is Twitter? <ul><li>text messaging for the internet ‘Tweet’ </li></ul><ul><li>140 chars </li></ul><ul><li>instant </li></ul>
  21. 21. Tweet from your phone
  22. 22. Feed Twitter onto your website your website
  23. 23. used for? <ul><li>response to emergencies (Red Cross) </li></ul><ul><li>take out orders </li></ul><ul><li>conferences </li></ul><ul><li>last minute massage openings </li></ul><ul><li>just on the market, breaking news </li></ul><ul><li>think time sensitive </li></ul>
  24. 24. Twitter strategy <ul><li>customer service tool - Comcast </li></ul><ul><li>be an authority in your niche </li></ul><ul><li>time sensitive info/deals </li></ul><ul><li>think portable </li></ul>
  25. 25. how do you get Twitter followers? <ul><li>promote on website, email signature, business cards, VM </li></ul><ul><li>search and follow others </li></ul><ul><li>post great info and get @RT </li></ul><ul><li>keep keyphrases in mind </li></ul><ul><li>Directories: justtweetit.com , twellow.com , twitterholic.com </li></ul>
  26. 26. easy tweeting <ul><li>& track performance: hootsuite.com </li></ul>
  27. 27. easy following <ul><li>TweetDeck.com </li></ul>
  28. 28. Tweet distribution <ul><li>ping.fm </li></ul><ul><li>distributes your Tweets </li></ul><ul><li>feed from Twitter to LinkedIn, Facebook, and many other social media sites </li></ul>
  29. 29. video/YouTube
  30. 30. YouTube <ul><li>more searches than Google </li></ul><ul><li>sight, sound, emotion = conversion </li></ul><ul><li>viral, search (Susan Boyle) </li></ul><ul><li>easy and almost free </li></ul>
  31. 31. 3 video strategies
  32. 32. get found in Google Video
  33. 33. real estate expert
  34. 34. offer video service
  35. 35. Best practices <ul><li>short < 2 min </li></ul><ul><li>website address in lower 3rd </li></ul><ul><li>callout at end </li></ul><ul><li>add to YouTube channel </li></ul>
  36. 36. Facebook
  37. 37. Facebook <ul><li>120,000,000 daily users </li></ul><ul><li>most photos, video </li></ul><ul><li>profile = personal </li></ul><ul><li>pages = business </li></ul><ul><li>participatory: feedback, contests, education </li></ul>
  38. 39. Facebook pages <ul><li>for business </li></ul><ul><li>public, Google can see </li></ul><ul><li>news feed </li></ul><ul><li>searched within Facebook </li></ul><ul><li>Goal: get fans </li></ul>
  39. 41. LinkedIn
  40. 42. LinkedIn .com <ul><li>business network, online resume, hiring, JVs, networking </li></ul><ul><li>answer questions, be rated an expert </li></ul><ul><li>who is networked with your future client? </li></ul>
  41. 43. Twitter Q&A Blog
  42. 44. LinkedIn todos <ul><li>Fill out your profile to 100% </li></ul><ul><li>Invite and connect with your network </li></ul><ul><li>Recommend colleagues </li></ul><ul><li>Feed your Tweets & blog articles </li></ul>
  43. 45. Where do I start? <ul><li>marketing blog (answers) </li></ul><ul><li>Twitter (answers) </li></ul><ul><li>video </li></ul><ul><li>Facebook </li></ul><ul><li>LinkedIn </li></ul>
  44. 46. <ul><li>TCwebsite.com (subscribe) </li></ul><ul><li>Facebook.com/websuccess (fan us) </li></ul><ul><li>Twitter.com/TCwebsite (follow us) </li></ul>
  45. 47. <ul><li>TCwebsite.com (subscribe) </li></ul><ul><li>Facebook.com/websuccess (fan us) </li></ul><ul><li>Twitter.com/TCwebsite (follow us) </li></ul>
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