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Leadership Upper Valley
Leadership Upper Valley
Leadership Upper Valley
Leadership Upper Valley
Leadership Upper Valley
Leadership Upper Valley
Leadership Upper Valley
Leadership Upper Valley
Leadership Upper Valley
Leadership Upper Valley
Leadership Upper Valley
Leadership Upper Valley
Leadership Upper Valley
Leadership Upper Valley
Leadership Upper Valley
Leadership Upper Valley
Leadership Upper Valley
Leadership Upper Valley
Leadership Upper Valley
Leadership Upper Valley
Leadership Upper Valley
Leadership Upper Valley
Leadership Upper Valley
Leadership Upper Valley
Leadership Upper Valley
Leadership Upper Valley
Leadership Upper Valley
Leadership Upper Valley
Leadership Upper Valley
Leadership Upper Valley
Leadership Upper Valley
Leadership Upper Valley
Leadership Upper Valley
Leadership Upper Valley
Leadership Upper Valley
Leadership Upper Valley
Leadership Upper Valley
Leadership Upper Valley
Leadership Upper Valley
Leadership Upper Valley
Leadership Upper Valley
Leadership Upper Valley
Leadership Upper Valley
Leadership Upper Valley
Leadership Upper Valley
Leadership Upper Valley
Leadership Upper Valley
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Leadership Upper Valley

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  • 1. social media
  • 2. social media - what is it? <ul><li>efficient 2-way communication network: friends & biz associates </li></ul><ul><li>sharing what am I doing now: news, expertise, promotion </li></ul><ul><li>easy to filter for the information you care about </li></ul>
  • 3. is it important? <ul><li>Google follows social media </li></ul><ul><li>news blog new news, living </li></ul><ul><li>Twitter almost kid-free </li></ul><ul><li>LinkedIn #1 </li></ul><ul><li>Facebook 120,000,000 </li></ul><ul><li>video/YouTube #1 </li></ul>
  • 4. mindset <ul><li>your voice magnifier </li></ul><ul><li>be a giver, give your best, everyone’s watching </li></ul><ul><li>building relationships </li></ul><ul><li>transparency </li></ul><ul><li>pitching = pushback </li></ul>
  • 5. old vs. new marketing <ul><li>Old marketing: $ads, push, interruption </li></ul><ul><li>New marketing: $time, building relationships, participatory </li></ul>
  • 6. social media at work <ul><li>Google and your news blog </li></ul><ul><li>Twitter </li></ul><ul><li>YouTube </li></ul><ul><li>Facebook </li></ul><ul><li>LinkedIn </li></ul>
  • 7. the core <ul><li>marketing blog (answers) </li></ul><ul><li>Twitter (answers) </li></ul><ul><li>Facebook: setup personal profile </li></ul><ul><li>YouTube </li></ul>
  • 8. the core: starting points <ul><li>Google </li></ul><ul><li>blogging </li></ul><ul><li>Twitter </li></ul>
  • 9. Google, humans & your news blog
  • 10. what is a news blog? <ul><li>the voice of your business </li></ul><ul><li>Eastman Real Estate Blog </li></ul><ul><li>breaking news </li></ul>
  • 11. Eastman Real Estate
  • 12. why blog? <ul><li>trust builder </li></ul><ul><li>1 article = Google magnet </li></ul><ul><li>distributed - RSS feed </li></ul><ul><li>metrics that prove news blogs attract Google </li></ul>
  • 13. New Blog Brings Traffic
  • 14. how do I know what to blog about?
  • 15. what to blog <ul><li>how-to advice, new services, products, promotions, PR, video, podcast </li></ul><ul><li>answer client questions </li></ul><ul><li>400 words pleases Google </li></ul><ul><li>40 words pleases humans </li></ul><ul><li>go for it </li></ul>
  • 16. your golden keyphrase list use in your news blog titles Text Text Text Text Text Text wrong : “New listing in Grantham, NH right : “House for sale: Grantham, NH” example:
  • 17. what to write: read related news read related news <ul><li>inspiration for what to write (or tweet) </li></ul><ul><li>RSS reader = efficiency </li></ul><ul><li>keep your finger on the pulse </li></ul>
  • 18. news blog summary <ul><li>visualize your news blog as your online voice </li></ul><ul><li>write often keeping an eye on your keyphrase list </li></ul><ul><li>follow related blogs/websites for what’s hot (RSS reader) </li></ul><ul><li>Tweet your news blog </li></ul>
  • 19. Twitter/micro-blogging
  • 20. what is Twitter? <ul><li>text messaging for the internet ‘Tweet’ </li></ul><ul><li>140 chars </li></ul><ul><li>instant </li></ul>
  • 21. Tweet from your phone
  • 22. Feed Twitter onto your website your website
  • 23. used for? <ul><li>response to emergencies (Red Cross) </li></ul><ul><li>take out orders </li></ul><ul><li>conferences </li></ul><ul><li>last minute massage openings </li></ul><ul><li>just on the market, breaking news </li></ul><ul><li>think time sensitive </li></ul>
  • 24. Twitter strategy <ul><li>customer service tool - Comcast </li></ul><ul><li>be an authority in your niche </li></ul><ul><li>time sensitive info/deals </li></ul><ul><li>think portable </li></ul>
  • 25. how do you get Twitter followers? <ul><li>promote on website, email signature, business cards, VM </li></ul><ul><li>search and follow others </li></ul><ul><li>post great info and get @RT </li></ul><ul><li>keep keyphrases in mind </li></ul><ul><li>Directories: justtweetit.com , twellow.com , twitterholic.com </li></ul>
  • 26. easy tweeting <ul><li>& track performance: hootsuite.com </li></ul>
  • 27. easy following <ul><li>TweetDeck.com </li></ul>
  • 28. Tweet distribution <ul><li>ping.fm </li></ul><ul><li>distributes your Tweets </li></ul><ul><li>feed from Twitter to LinkedIn, Facebook, and many other social media sites </li></ul>
  • 29. video/YouTube
  • 30. YouTube <ul><li>more searches than Google </li></ul><ul><li>sight, sound, emotion = conversion </li></ul><ul><li>viral, search (Susan Boyle) </li></ul><ul><li>easy and almost free </li></ul>
  • 31. 3 video strategies
  • 32. get found in Google Video
  • 33. real estate expert
  • 34. offer video service
  • 35. Best practices <ul><li>short < 2 min </li></ul><ul><li>website address in lower 3rd </li></ul><ul><li>callout at end </li></ul><ul><li>add to YouTube channel </li></ul>
  • 36. Facebook
  • 37. Facebook <ul><li>120,000,000 daily users </li></ul><ul><li>most photos, video </li></ul><ul><li>profile = personal </li></ul><ul><li>pages = business </li></ul><ul><li>participatory: feedback, contests, education </li></ul>
  • 38.  
  • 39. Facebook pages <ul><li>for business </li></ul><ul><li>public, Google can see </li></ul><ul><li>news feed </li></ul><ul><li>searched within Facebook </li></ul><ul><li>Goal: get fans </li></ul>
  • 40.  
  • 41. LinkedIn
  • 42. LinkedIn .com <ul><li>business network, online resume, hiring, JVs, networking </li></ul><ul><li>answer questions, be rated an expert </li></ul><ul><li>who is networked with your future client? </li></ul>
  • 43. Twitter Q&A Blog
  • 44. LinkedIn todos <ul><li>Fill out your profile to 100% </li></ul><ul><li>Invite and connect with your network </li></ul><ul><li>Recommend colleagues </li></ul><ul><li>Feed your Tweets & blog articles </li></ul>
  • 45. Where do I start? <ul><li>marketing blog (answers) </li></ul><ul><li>Twitter (answers) </li></ul><ul><li>video </li></ul><ul><li>Facebook </li></ul><ul><li>LinkedIn </li></ul>
  • 46. <ul><li>TCwebsite.com (subscribe) </li></ul><ul><li>Facebook.com/websuccess (fan us) </li></ul><ul><li>Twitter.com/TCwebsite (follow us) </li></ul>
  • 47. <ul><li>TCwebsite.com (subscribe) </li></ul><ul><li>Facebook.com/websuccess (fan us) </li></ul><ul><li>Twitter.com/TCwebsite (follow us) </li></ul>

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