Leadership Upper Valley
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Leadership Upper Valley

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    Leadership Upper Valley Leadership Upper Valley Presentation Transcript

    • social media
    • social media - what is it?
      • efficient 2-way communication network: friends & biz associates
      • sharing what am I doing now: news, expertise, promotion
      • easy to filter for the information you care about
    • is it important?
      • Google follows social media
      • news blog new news, living
      • Twitter almost kid-free
      • LinkedIn #1
      • Facebook 120,000,000
      • video/YouTube #1
    • mindset
      • your voice magnifier
      • be a giver, give your best, everyone’s watching
      • building relationships
      • transparency
      • pitching = pushback
    • old vs. new marketing
      • Old marketing: $ads, push, interruption
      • New marketing: $time, building relationships, participatory
    • social media at work
      • Google and your news blog
      • Twitter
      • YouTube
      • Facebook
      • LinkedIn
    • the core
      • marketing blog (answers)
      • Twitter (answers)
      • Facebook: setup personal profile
      • YouTube
    • the core: starting points
      • Google
      • blogging
      • Twitter
    • Google, humans & your news blog
    • what is a news blog?
      • the voice of your business
      • Eastman Real Estate Blog
      • breaking news
    • Eastman Real Estate
    • why blog?
      • trust builder
      • 1 article = Google magnet
      • distributed - RSS feed
      • metrics that prove news blogs attract Google
    • New Blog Brings Traffic
    • how do I know what to blog about?
    • what to blog
      • how-to advice, new services, products, promotions, PR, video, podcast
      • answer client questions
      • 400 words pleases Google
      • 40 words pleases humans
      • go for it
    • your golden keyphrase list use in your news blog titles Text Text Text Text Text Text wrong : “New listing in Grantham, NH right : “House for sale: Grantham, NH” example:
    • what to write: read related news read related news
      • inspiration for what to write (or tweet)
      • RSS reader = efficiency
      • keep your finger on the pulse
    • news blog summary
      • visualize your news blog as your online voice
      • write often keeping an eye on your keyphrase list
      • follow related blogs/websites for what’s hot (RSS reader)
      • Tweet your news blog
    • Twitter/micro-blogging
    • what is Twitter?
      • text messaging for the internet ‘Tweet’
      • 140 chars
      • instant
    • Tweet from your phone
    • Feed Twitter onto your website your website
    • used for?
      • response to emergencies (Red Cross)
      • take out orders
      • conferences
      • last minute massage openings
      • just on the market, breaking news
      • think time sensitive
    • Twitter strategy
      • customer service tool - Comcast
      • be an authority in your niche
      • time sensitive info/deals
      • think portable
    • how do you get Twitter followers?
      • promote on website, email signature, business cards, VM
      • search and follow others
      • post great info and get @RT
      • keep keyphrases in mind
      • Directories: justtweetit.com , twellow.com , twitterholic.com
    • easy tweeting
      • & track performance: hootsuite.com
    • easy following
      • TweetDeck.com
    • Tweet distribution
      • ping.fm
      • distributes your Tweets
      • feed from Twitter to LinkedIn, Facebook, and many other social media sites
    • video/YouTube
    • YouTube
      • more searches than Google
      • sight, sound, emotion = conversion
      • viral, search (Susan Boyle)
      • easy and almost free
    • 3 video strategies
    • get found in Google Video
    • real estate expert
    • offer video service
    • Best practices
      • short < 2 min
      • website address in lower 3rd
      • callout at end
      • add to YouTube channel
    • Facebook
    • Facebook
      • 120,000,000 daily users
      • most photos, video
      • profile = personal
      • pages = business
      • participatory: feedback, contests, education
    •  
    • Facebook pages
      • for business
      • public, Google can see
      • news feed
      • searched within Facebook
      • Goal: get fans
    •  
    • LinkedIn
    • LinkedIn .com
      • business network, online resume, hiring, JVs, networking
      • answer questions, be rated an expert
      • who is networked with your future client?
    • Twitter Q&A Blog
    • LinkedIn todos
      • Fill out your profile to 100%
      • Invite and connect with your network
      • Recommend colleagues
      • Feed your Tweets & blog articles
    • Where do I start?
      • marketing blog (answers)
      • Twitter (answers)
      • video
      • Facebook
      • LinkedIn
      • TCwebsite.com (subscribe)
      • Facebook.com/websuccess (fan us)
      • Twitter.com/TCwebsite (follow us)
      • TCwebsite.com (subscribe)
      • Facebook.com/websuccess (fan us)
      • Twitter.com/TCwebsite (follow us)