Measuring Audience Engagement: Lessons from YouTube

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My presentation at the 'Audience Measurement 2.0' session of a joint workshop between the ARC Centre of Excellence for Creative Industries & Innovation and the Hans Bredow Institut, University of …

My presentation at the 'Audience Measurement 2.0' session of a joint workshop between the ARC Centre of Excellence for Creative Industries & Innovation and the Hans Bredow Institut, University of Hamburg, July 2012.

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