SOCIAL MEDIA 5 YEARS ONJEANBURGESS         QUEENSLAND UNIVERSITY OF             TECHNOLOGY / @JEANBURGESS
Blackwell Companion to New Media Dynamics (Hartley, Burgess, Bruns,                         eds, 2012)    Studying Mobile ...
the platform paradigm       1.architectural       2.figurative       3.political       4.computational       (Gillespie, 2...
the platform                                   paradigm new media institutionsplatforms are new, hybrid media institutions...
the platform                                    paradigm                                   co-creationthese platforms as i...
the platform                                   paradigm                                 co-evolutionco-evolution of afford...
the platform                                 paradigm                                   hybridityin hybrid media environme...
the platform  paradigm generativity
2006WEB 2.0“User-generated             HYPE   ANDcontent”    COUNTER-HYPE  tech determinism
vernacular creativity& cultural citizenship
participatory culture, co-     creation, free/affectivelabour, corporate enclosure
2011“SOCIAL MEDIA”
2011     from hype and    counter-hype to      controversiesstakes are highersocial media almost normalisedbut how are we ...
2011       from creativity,community & UGC to           networks,    conversation and information -sharing
•Hashtag =‘#’ + some alphanumericcharacters: automatic tracking &aggregation of a topic, represented with ahyperlink•Origi...
#royalweddinghttp://mappingonlinepublics.net
From 'Broadcast Yourself' to 'Follow Your Interests': Social Media Five Years On
From 'Broadcast Yourself' to 'Follow Your Interests': Social Media Five Years On
From 'Broadcast Yourself' to 'Follow Your Interests': Social Media Five Years On
From 'Broadcast Yourself' to 'Follow Your Interests': Social Media Five Years On
From 'Broadcast Yourself' to 'Follow Your Interests': Social Media Five Years On
From 'Broadcast Yourself' to 'Follow Your Interests': Social Media Five Years On
From 'Broadcast Yourself' to 'Follow Your Interests': Social Media Five Years On
From 'Broadcast Yourself' to 'Follow Your Interests': Social Media Five Years On
From 'Broadcast Yourself' to 'Follow Your Interests': Social Media Five Years On
From 'Broadcast Yourself' to 'Follow Your Interests': Social Media Five Years On
From 'Broadcast Yourself' to 'Follow Your Interests': Social Media Five Years On
From 'Broadcast Yourself' to 'Follow Your Interests': Social Media Five Years On
From 'Broadcast Yourself' to 'Follow Your Interests': Social Media Five Years On
From 'Broadcast Yourself' to 'Follow Your Interests': Social Media Five Years On
From 'Broadcast Yourself' to 'Follow Your Interests': Social Media Five Years On
From 'Broadcast Yourself' to 'Follow Your Interests': Social Media Five Years On
From 'Broadcast Yourself' to 'Follow Your Interests': Social Media Five Years On
From 'Broadcast Yourself' to 'Follow Your Interests': Social Media Five Years On
From 'Broadcast Yourself' to 'Follow Your Interests': Social Media Five Years On
From 'Broadcast Yourself' to 'Follow Your Interests': Social Media Five Years On
From 'Broadcast Yourself' to 'Follow Your Interests': Social Media Five Years On
From 'Broadcast Yourself' to 'Follow Your Interests': Social Media Five Years On
From 'Broadcast Yourself' to 'Follow Your Interests': Social Media Five Years On
From 'Broadcast Yourself' to 'Follow Your Interests': Social Media Five Years On
From 'Broadcast Yourself' to 'Follow Your Interests': Social Media Five Years On
From 'Broadcast Yourself' to 'Follow Your Interests': Social Media Five Years On
From 'Broadcast Yourself' to 'Follow Your Interests': Social Media Five Years On
From 'Broadcast Yourself' to 'Follow Your Interests': Social Media Five Years On
From 'Broadcast Yourself' to 'Follow Your Interests': Social Media Five Years On
From 'Broadcast Yourself' to 'Follow Your Interests': Social Media Five Years On
From 'Broadcast Yourself' to 'Follow Your Interests': Social Media Five Years On
From 'Broadcast Yourself' to 'Follow Your Interests': Social Media Five Years On
From 'Broadcast Yourself' to 'Follow Your Interests': Social Media Five Years On
From 'Broadcast Yourself' to 'Follow Your Interests': Social Media Five Years On
From 'Broadcast Yourself' to 'Follow Your Interests': Social Media Five Years On
From 'Broadcast Yourself' to 'Follow Your Interests': Social Media Five Years On
From 'Broadcast Yourself' to 'Follow Your Interests': Social Media Five Years On
From 'Broadcast Yourself' to 'Follow Your Interests': Social Media Five Years On
From 'Broadcast Yourself' to 'Follow Your Interests': Social Media Five Years On
From 'Broadcast Yourself' to 'Follow Your Interests': Social Media Five Years On
From 'Broadcast Yourself' to 'Follow Your Interests': Social Media Five Years On
From 'Broadcast Yourself' to 'Follow Your Interests': Social Media Five Years On
From 'Broadcast Yourself' to 'Follow Your Interests': Social Media Five Years On
From 'Broadcast Yourself' to 'Follow Your Interests': Social Media Five Years On
From 'Broadcast Yourself' to 'Follow Your Interests': Social Media Five Years On
From 'Broadcast Yourself' to 'Follow Your Interests': Social Media Five Years On
From 'Broadcast Yourself' to 'Follow Your Interests': Social Media Five Years On
From 'Broadcast Yourself' to 'Follow Your Interests': Social Media Five Years On
From 'Broadcast Yourself' to 'Follow Your Interests': Social Media Five Years On
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From 'Broadcast Yourself' to 'Follow Your Interests': Social Media Five Years On

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My keynote presentation at the Transforming Audiences conference, September 2011, University of Westminster. Contains mostly pictures of the internet, video recording to come.

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From 'Broadcast Yourself' to 'Follow Your Interests': Social Media Five Years On

  1. 1. SOCIAL MEDIA 5 YEARS ONJEANBURGESS QUEENSLAND UNIVERSITY OF TECHNOLOGY / @JEANBURGESS
  2. 2. Blackwell Companion to New Media Dynamics (Hartley, Burgess, Bruns, eds, 2012) Studying Mobile Media (Hjorth, Burgess, Richardson, eds, 2012)
  3. 3. the platform paradigm 1.architectural 2.figurative 3.political 4.computational (Gillespie, 2012)the politics of platforms - Tarleton Gillespie, forthcoming 2012used to interpellate multiple stakeholders with conflicting interests (‘big’ media, advertisers,audiences.ordinary or entrepreneurial YouTubers)
  4. 4. the platform paradigm new media institutionsplatforms are new, hybrid media institutions - coordinating function; emergent
  5. 5. the platform paradigm co-creationthese platforms as institutions are co-created (users, developers, content proucers, partners,advertisers...)- not in a symmetrical way
  6. 6. the platform paradigm co-evolutionco-evolution of affordances and uses; platforms and practices; cultural uptake and scholarlyapproachesusers are deeply involved in these processes;
  7. 7. the platform paradigm hybridityin hybrid media environments
  8. 8. the platform paradigm generativity
  9. 9. 2006WEB 2.0“User-generated HYPE ANDcontent” COUNTER-HYPE tech determinism
  10. 10. vernacular creativity& cultural citizenship
  11. 11. participatory culture, co- creation, free/affectivelabour, corporate enclosure
  12. 12. 2011“SOCIAL MEDIA”
  13. 13. 2011 from hype and counter-hype to controversiesstakes are highersocial media almost normalisedbut how are we being addressed now - as producers, audiences, co-creators, citizens,publics?
  14. 14. 2011 from creativity,community & UGC to networks, conversation and information -sharing
  15. 15. •Hashtag =‘#’ + some alphanumericcharacters: automatic tracking &aggregation of a topic, represented with ahyperlink•Originally a (lead) user innovation, laterintegrated into platform•Simple, adaptive and generative•Can coordinate, render visible, andconstitute publics
  16. 16. #royalweddinghttp://mappingonlinepublics.net
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