Health Education and  Social Media<br />
Objectives<br />To define Social Media<br />To provide  an example of  a successful  healthcare  use of Social Media: <br ...
What is Social Media?<br />Internet-based tools for<br />creating, sharing and discussing information<br />
Social Networking<br />Metcalfe’s Law<br />Value of a network is proportional to the square of the number of connected use...
>500M active users<br />700B minutes per month<br />30B shared items per month<br />Average user has 130 friends<br />Sour...
Re-tweeted again in few minutesand in a few hours<br />
For more details on how social media/networking<br /> reversed the FDA in 9 days see Slideshare<br />
AAHPM/HPNA Assembly<br />Tweets (#HPM)<br />	2009 - 224<br />	2010 - 834<br />	2011 (to date) -<br />Contributors<br />	20...
AAHPM 2011Live tweeting from Vancouver<br />
Twitter<br />Initiated #HPM Tweetchat<br />July 2010<br />Leading medical specialty<br />Increased growth of core<br />Rap...
Type your Tweet here<br />RT = Re-tweet<br />#hpm automatically added<br />Lots o’ links!<br />Quick Use Buttons<br />Some...
Visual Example of a Tweetchat<br />Tweetchat<br />
Tweetchat<br />Group of people begin to have a conversation around a single hashtag<br />
Using Tweetchat they can all see the same thread<br />Tweetchat<br />
All the people following the individuals see only a few tweets with #hpm<br />Tweetchat<br />
Tweetchat<br />
Tweetchat<br />
Tweetchat<br />Passed on to 2,838 followers<br />
Tweetchat Impact<br />
But who do I follow?<br />Twitter Lists<br />
Twitter To Tenure?<br />Hosted HPM tweetchat, regular  participant<br />Presented at inaugural uthscsa Professional Intere...
Summary<br />Social media and networking is all around<br />Conversations are happening<br />How are you involved?<br />Th...
Want to see more opinions on teaching the millenium learner?check out the tweetchat transcript for May 18 2011<br />HPM re...
   Questions?Jeanette Ross, MD, AGSF<br />Email<br />rossj@uthscsa.edu<br />Twitter<br />@rossjeanette<br />Facebook<br />...
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Healthcare social media Harvard Macy

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Presentation given by Jeanette Ross at Harvard Macy Program for Educators in the Healthcare professions. Thanks to Christian Sinclair for kindly letting me use several of his slides.

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  • Social media and networking can be overwhelming especially when information is flying as fast as it does these days.What may seem like a bunch of companies with silly names is actually a new way to do what we have been doing in person for ages. Just more efficient and faster.
  • To work well try a conversation, not a lecture. Otherwise you would call it social broadcast media.It enhances and extends everyday interaction instead of regressing and replacing.Like the ocean it’s messy, disorganized &amp; hard to control. You can drown or ride the wave.Like a fax, phone, letter or lecture It’s a tool, not an end-pointLike it or not, it’s where people spend their timeAdapted from Ed Bennett, Found in Cache
  • &gt;500M active users&gt;50% log on each day700,000,000,000 minutes on Facebook per month30,000,000,000 items shared on Facebook each month10,000,000 become fans of pages each dayFacebook were a country it would be almost as large as the US – 300+million usersAverage user has 130 friends
  • http://www.slideshare.net/mzkagan/what-the-fk-is-social-media-now-4747637
  • http://www.slideshare.net/mzkagan/what-the-fk-is-social-media-now-4747637
  • Unless you are in a cave, you are being influenced and impacted by social media and online and offline social networkingYou can start smallLook to your internal expertsConsult with your legal team &amp; create policiesAudit courses at SMUG - social-media-university-global.org Only begin what you can maintainBe able to respond quicklyPrepare for the negative, but expect mostly positiveRemember, only 350 U.S. hospitals out of 5,000 use social media tools – this is just the beginning
  • When everyone in this room and the thousands of palliative care professionals and advocates around the country begin to share, comment, ‘like’, retweet good information about palliative care, we become public health professionals. (3 clicks)
  • Healthcare social media Harvard Macy

    1. 1. Health Education and Social Media<br />
    2. 2. Objectives<br />To define Social Media<br />To provide an example of a successful healthcare use of Social Media: <br />Twitter<br />HPM tweetchat<br />
    3. 3.
    4. 4. What is Social Media?<br />Internet-based tools for<br />creating, sharing and discussing information<br />
    5. 5. Social Networking<br />Metcalfe’s Law<br />Value of a network is proportional to the square of the number of connected users of the system (n2)<br />Number of users<br />Pattern of connectedness<br />Source: Wikipedia<br />
    6. 6. >500M active users<br />700B minutes per month<br />30B shared items per month<br />Average user has 130 friends<br />Source: Facebook.com Oct 2010<br />
    7. 7.
    8. 8.
    9. 9. Re-tweeted again in few minutesand in a few hours<br />
    10. 10. For more details on how social media/networking<br /> reversed the FDA in 9 days see Slideshare<br />
    11. 11. AAHPM/HPNA Assembly<br />Tweets (#HPM)<br /> 2009 - 224<br /> 2010 - 834<br /> 2011 (to date) -<br />Contributors<br /> 2009 - 30<br /> 2010 - 92<br /> 2011 (to date) -<br />Twitter<br />
    12. 12. AAHPM 2011Live tweeting from Vancouver<br />
    13. 13. Twitter<br />Initiated #HPM Tweetchat<br />July 2010<br />Leading medical specialty<br />Increased growth of core<br />Rapid dissemination<br />Rising influence<br />
    14. 14. Type your Tweet here<br />RT = Re-tweet<br />#hpm automatically added<br />Lots o’ links!<br />Quick Use Buttons<br />Someone replying to you<br />Reply<br />Re-Tweet<br />Feature/Block<br />Your own tweet<br />Favorite Tweet<br />
    15. 15. Visual Example of a Tweetchat<br />Tweetchat<br />
    16. 16. Tweetchat<br />Group of people begin to have a conversation around a single hashtag<br />
    17. 17. Using Tweetchat they can all see the same thread<br />Tweetchat<br />
    18. 18. All the people following the individuals see only a few tweets with #hpm<br />Tweetchat<br />
    19. 19. Tweetchat<br />
    20. 20. Tweetchat<br />
    21. 21. Tweetchat<br />Passed on to 2,838 followers<br />
    22. 22. Tweetchat Impact<br />
    23. 23. But who do I follow?<br />Twitter Lists<br />
    24. 24. Twitter To Tenure?<br />Hosted HPM tweetchat, regular participant<br />Presented at inaugural uthscsa Professional Interest in Social Media PRISM<br />Presented at Harvard Macy for Educators<br />Appointed Social Media Panelist for Journal of Palliative Medicine July 2011-2012<br />
    25. 25. Summary<br />Social media and networking is all around<br />Conversations are happening<br />How are you involved?<br />This is just the beginning<br />
    26. 26.
    27. 27. Want to see more opinions on teaching the millenium learner?check out the tweetchat transcript for May 18 2011<br />HPM resources wiki <br />http://bit.ly/kTTnpJ<br />Geripal blog twitter to tenure wrap up<br />http://bit.ly/ijaP4g<br />More Twitter to Tenure<br />
    28. 28. Questions?Jeanette Ross, MD, AGSF<br />Email<br />rossj@uthscsa.edu<br />Twitter<br />@rossjeanette<br />Facebook<br />Personal <br />LinkedIn:<br />http://www.linkedin.com/pub/jeanette-silva-ross/11/970/663 <br />Skype: Jeanette.s.ross<br />Slideshare: <br />Jeanettesross<br />Let’s Get Connected<br />

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