Healthcare social media Harvard Macy

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Presentation given by Jeanette Ross at Harvard Macy Program for Educators in the Healthcare professions. Thanks to Christian Sinclair for kindly letting me use several of his slides.

Presentation given by Jeanette Ross at Harvard Macy Program for Educators in the Healthcare professions. Thanks to Christian Sinclair for kindly letting me use several of his slides.

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  • Social media and networking can be overwhelming especially when information is flying as fast as it does these days.What may seem like a bunch of companies with silly names is actually a new way to do what we have been doing in person for ages. Just more efficient and faster.
  • To work well try a conversation, not a lecture. Otherwise you would call it social broadcast media.It enhances and extends everyday interaction instead of regressing and replacing.Like the ocean it’s messy, disorganized & hard to control. You can drown or ride the wave.Like a fax, phone, letter or lecture It’s a tool, not an end-pointLike it or not, it’s where people spend their timeAdapted from Ed Bennett, Found in Cache
  • >500M active users>50% log on each day700,000,000,000 minutes on Facebook per month30,000,000,000 items shared on Facebook each month10,000,000 become fans of pages each dayFacebook were a country it would be almost as large as the US – 300+million usersAverage user has 130 friends
  • Unless you are in a cave, you are being influenced and impacted by social media and online and offline social networkingYou can start smallLook to your internal expertsConsult with your legal team & create policiesAudit courses at SMUG - Only begin what you can maintainBe able to respond quicklyPrepare for the negative, but expect mostly positiveRemember, only 350 U.S. hospitals out of 5,000 use social media tools – this is just the beginning
  • When everyone in this room and the thousands of palliative care professionals and advocates around the country begin to share, comment, ‘like’, retweet good information about palliative care, we become public health professionals. (3 clicks)


  • 1. Health Education and Social Media
  • 2. Objectives
    To define Social Media
    To provide an example of a successful healthcare use of Social Media:
    HPM tweetchat
  • 3.
  • 4. What is Social Media?
    Internet-based tools for
    creating, sharing and discussing information
  • 5. Social Networking
    Metcalfe’s Law
    Value of a network is proportional to the square of the number of connected users of the system (n2)
    Number of users
    Pattern of connectedness
    Source: Wikipedia
  • 6. >500M active users
    700B minutes per month
    30B shared items per month
    Average user has 130 friends
    Source: Oct 2010
  • 7.
  • 8.
  • 9. Re-tweeted again in few minutesand in a few hours
  • 10. For more details on how social media/networking
    reversed the FDA in 9 days see Slideshare
  • 11. AAHPM/HPNA Assembly
    Tweets (#HPM)
    2009 - 224
    2010 - 834
    2011 (to date) -
    2009 - 30
    2010 - 92
    2011 (to date) -
  • 12. AAHPM 2011Live tweeting from Vancouver
  • 13. Twitter
    Initiated #HPM Tweetchat
    July 2010
    Leading medical specialty
    Increased growth of core
    Rapid dissemination
    Rising influence
  • 14. Type your Tweet here
    RT = Re-tweet
    #hpm automatically added
    Lots o’ links!
    Quick Use Buttons
    Someone replying to you
    Your own tweet
    Favorite Tweet
  • 15. Visual Example of a Tweetchat
  • 16. Tweetchat
    Group of people begin to have a conversation around a single hashtag
  • 17. Using Tweetchat they can all see the same thread
  • 18. All the people following the individuals see only a few tweets with #hpm
  • 19. Tweetchat
  • 20. Tweetchat
  • 21. Tweetchat
    Passed on to 2,838 followers
  • 22. Tweetchat Impact
  • 23. But who do I follow?
    Twitter Lists
  • 24. Twitter To Tenure?
    Hosted HPM tweetchat, regular participant
    Presented at inaugural uthscsa Professional Interest in Social Media PRISM
    Presented at Harvard Macy for Educators
    Appointed Social Media Panelist for Journal of Palliative Medicine July 2011-2012
  • 25. Summary
    Social media and networking is all around
    Conversations are happening
    How are you involved?
    This is just the beginning
  • 26.
  • 27. Want to see more opinions on teaching the millenium learner?check out the tweetchat transcript for May 18 2011
    HPM resources wiki
    Geripal blog twitter to tenure wrap up
    More Twitter to Tenure
  • 28. Questions?Jeanette Ross, MD, AGSF
    Skype: Jeanette.s.ross
    Let’s Get Connected