Health education and  social media part 2
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Health education and social media part 2



Part 2 of presentation on family Medicine granrounds. Special thanks to christian sinclair for sharing several of the slides.

Part 2 of presentation on family Medicine granrounds. Special thanks to christian sinclair for sharing several of the slides.



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  •, the 55+ sector is a little bigger than the 18-and-unders, according to research from Nielson/NetRatings:
  • Charlie bit my finger video has380,651,717 hits
  • Mrs. Munoz Living proof- cardiology extended interview
  • Unless you are in a cave, you are being influenced and impacted by social media and online and offline social networkingYou can start smallLook to your internal expertsConsult with your legal team & create policiesOnly begin what you can maintainBe able to respond quicklyPrepare for the negative, but expect mostly positiveRemember, only 350 U.S. hospitals out of 5,000 use social media tools – this is just the beginning
  • When everyone in this room and the thousands of palliative care professionals and advocates around the country begin to share, comment, ‘like’, retweet good information about palliative care, we become public health professionals. (3 clicks)

Health education and  social media part 2 Health education and social media part 2 Presentation Transcript

  • • Video sharing website• Activated February 2005• Official launch November 2005• Videos <15 minutes long• Most content is user uploaded Users by age
  • Viral videos of:Babies dancingTeenagers lip singingCute videos of childrenPeople hurting themselvesOld commercialsYes…but there’s also other stuff
  • You Tube in the Medical Literature Study of personal narratives in cancer Analysis of quality as a sources for information for videos for  Melanoma  Kidney stones  Smoking Cessation  Human papilloma virus vaccination As a way to enhance teaching
  • Blogs A journal that is frequently updated and is intended for general public consumption Generally represents the personality of the author(s) of the site
  • Blogs of Patients Sharing Their Illness
  • The Power of Social Media inAction:The Morphine CaseApril 2009
  • Slide modified
  • Re-tweeted againin few minutesand in a fewhours
  • Blog12 hrs
  • March 31 April 1-5 April 6 April 9 Congress GroupFor more details on how social media/networking reversed the FDA in 9 days see Slideshare Slide from C. Sinclair
  • Social Media Usage Potential Pitfalls Liability Risks Privacy concerns (HIPAA)
  • Physicians on Twitter 260 physicians with ≥500 followers ≥20 tweets Followers range: 500-1,910,700 (average, 17 217; median, 1426). 5156 tweets analyzed:  49% (2543) health or medical related  21% (1082) personal communications  14% (703) retweets  58% (2965) contained links  3% (144) Unprofessional JAMA. 2011;305(6):566-568. doi: 10.1001/jama.2011.68
  • Social Networking and PhysiciansIn a survey of medical students, residents, and practicing physicians: Among the practicing physicians  15% had visited the online profile of a patient or family member  28% were aware of a patient or family member visiting their personal site  35% received a "friend" request from a patient or family member  5% of had requested to be a "friend" with a patient or family member 22% of all respondents felt it was ethically acceptable for physicians to visit the online profiles of patients within personal online social networking sites J Gen Intern Med 2011 26(10):1168–74(doi:10.1007/s11606-011-1761-2)
  • Social Media Policies Veterans Affairs:  Use Of Web-based Collaboration Technologies June 2011 AMA Policy: Professionalism in the Use of Social Media Healthcare blogger code of ethics UTHSCSA Graduate Medical Education  Policy of use of internet and social networking sites May 2010
  • Avoid HIPAA Violations In Social Media  Don’t talk about patients  Don’t give specific medical advice  Don’t be anonymous  If you wouldn’t say it in the cafeteria near a big table with patients and their families don’t put it on line  Use an appropriate tone  Remember that if you post it on line someone will find it!
  • Summary Social media and networking is all around Providers and patients are increasing the use of social media Conversations are happening  How are you involved? This is just the beginning
  • Questions?Jeanette Ross, MD, AGSF  Email   Twitter Skype: Jeanette.s.ross  @rossjeanette  Facebook Slideshare:  Personal Jeanettesross  LinkedIn: ’s Get Connected