Health education and social media part 1


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part 1 presentation to UTHSCSA family Medicine grandrounds. special thanks to Chrsistian Sinclair MD for sharing several slides. if you want to see the webcast you can get CME too at later at

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  • Social media and networking can be overwhelming especially when information is flying as fast as it does these days.What may seem like a bunch of companies with silly names is actually a new way to do what we have been doing in person for ages. Just more efficient and faster.
  • To work well try a conversation, not a lecture. Otherwise you would call it social broadcast media.It enhances and extends everyday interaction instead of regressing and replacing.Like the ocean it’s messy, disorganized & hard to control. You can drown or ride the wave.Like a fax, phone, letter or lecture It’s a tool, not an end-pointLike it or not, it’s where people spend their timeAdapted from Ed Bennett, Found in Cache
  • average user figures and facts:Average user has 130 friends on the site Average user sends 8 friend requests per month Average user spends an average 15 hours and 33 minutes on Facebook per month Average user visits the site 40 times per month Average user spends an 23 minutes (23:20 to be precise) on each visit Average user is connected to 80 community pages, groups and events Average user creates 90 pieces of content each month 200 million people access Facebook via a mobile device each day More than 30 billion pieces of content are shared each day Users that access Facebook on mobile devices are twice as active on Facebook compared to non-mobile users Facebook generates a staggering 770 billion page views per month Source:, pingdom.comFacebook is used by 1 in every 13 people on Earth
  • of the FB userbase resides outside the USA
  • Average user has 130 friends on the siteAverage user sends 8 friend requests per monthAverage user spends more than 55 minutes per day on FacebookAverage user clicks the Like button on 9 pieces of content each monthAverage user writes 25 comments on Facebook content each monthAverage user becomes a fan of 2 Pages each monthAverage user is invited to 3 events per monthAverage user is a member of 12 groupsThe 35 and older demographic represents 35% of the entire userbase
  • Twitter is an online social networking and microblogging service that enables its users to send and read text-based posts of up to 140 characters, informally known as "tweets".It is sometimes described as the Short Message Service (SMS) of the internet.
  • Goals:Widen the conversation about palliative care themes in online social networksCollect important facts and key themes from the conference for reference and ongoing discussionNetwork with your peers
  • From Pallimed Twitter as Note TakerTwitter can be a great way to capture the small nuggets of information you glean while at a conference.  If possible don’t worry about trying to post everything from a single slide, but try to find the fact or theme that resonates with you.  Hopefully your speaker actually included the slides for you to reference later or even better posted them online via Slideshare or Scribd so you could access them anytime.  After the conference look back through your stream of posts and see a good journal of what you found inspiring.  And as a bonus you can see what other people re-tweeted and that may further reinforce what is really important.  Also if you are planning on posting copiously from a lecture make sure to include the last name of the speaker on each post so they are rightly cited.  And if you paraphrase a lot, make sure you warn everyone a few times during the day.Twitter as Conversation StarterWhile you are posting about an interesting point, people at the conference and those not at the conference may find that point interesting and may ask you a question and engage you in further discussion.  I have had situations where people (not at the conference) asked me questions which I later asked the speaker.  Many times the people I am posting with during a conference are people that I want to seek out and talk to in person, a good example of online engagement becoming offline action.Twitter as Feedback MonitorAre you a speaker at a conference with a good social media presence?  You might want to check the feed for your name and presentation.  I recall one presentation where everyone online started reporting an inability to read any of the slides.  Some people then posted the slides online for all to see.  If you are a speaker this is not good presenting.  And Twitter may help you avoid a problem in the future.Twitter as Influence GeneratorIf you are a power user of Twitter you may be able to create expanding waves of influence through original posts and selective re-tweeting at a medical conference.  This can also work if you are not at the conference but the topic resonates with you.  One interesting paradox with Twitter is the more you post, the more people will follow you.  A few people will drop off, but if you post a few warnings that this is an intense period of tweeting on a focused subject, many more will stick around.  Being influential is also very possible if you are already influential offline.  Just being on Twitter and posting 4-5 tweets per day as an important offline persona can be a gfreat addition to a conference.Twitter as Event PlannerIf you start tweeting at a conference, chances are you are going to find other like-minded people and from that you may even decide to meet them in person.  Congratulations, you will have participated in a Tweetup!  Twitter can also be a quick way to find out what is going on at a medical conference that you may be interested in since the organization and exhibitors may be posting events.Twitter as Goodwill CreatorMaybe you don’t want to be burdened with writing original posts, but you can still be part of the wave of influence by re-tweeting other people’s great posts.  In sharing other people’s posts, you are basically complimenting the other person, which makes the original poster happy, and other people will not think you are a selfish ego-ist who only cares about your own thoughts.  Besides social media is essentially about sharing, right?Twitter as Impact MakerHave 10,000 followers on Twitter?  One or two posts from a medical conference may point hundreds of people to information they never would have sought on their own.  For what was only a few seconds of your time, you will have helped grow a community and connected people with similar interests.  Personally I would be happy to post about any medical conference to my network, just ask.
  • Health education and social media part 1

    1. 1. Professional Uses of Social Mediaset #1 slides
    2. 2. Objectives To define Social Media and identify some of the most common available forms  Facebook  Twitter  You tube  Blogs To provide examples of social media’s impact in healthcare related matters Discuss the potential pitfalls from participating in social media
    3. 3. What is Social Media? Internet-based tools forcreating, sharing and discussing information
    4. 4. Social Networking Metcalfe’s Law Value of a network is proportional to the square of the number of connected users of the system (n2)  Number of users  Pattern of connectedness Source: Wikipedia
    5. 5. • Social networking site Launched February 2004• >800 Million active users• 200 million access FB via a mobile device• >50% active users log on each day• 700B minutes per month• > 250 million photos are uploaded per day Source: Oct 2011 Statistics
    6. 6. Facebook Users “Just Kid’s and younger people” ?Average user has:• 130 friends• 80 community pages• Spends >55 min/day on FB U.S. Facebook Users By Age As of 3/1/2011Source: Dispelling the youth myth five useful Facebook demographic statistics httpobsessed with Facebook YouTube video
    7. 7. Healthcare Facebook Uses: Groups
    8. 8. Facebook Uses: Networking
    9. 9. FacebookUses:HealthcarePractice
    10. 10. Facebook in The Medical Literature Analysis on Facebook users and content posted /shared Reflective pieces on utility of Facebook for networking As a support group tool:  eg. Breast Cancer support As a subject recruitment tool:  eg. Nursing school graduates Tool to generate interest in course or profession:  Eg. Pharmacy students
    11. 11. Online Social Networking and microbloging service • Launched July 2006 • 200 Million active users • 27 Million tweets/day
    12. 12. Isn’t Twitter How You Keep Up WithCelebrities?
    13. 13. Don’t Tweet and Drive You May Die
    14. 14. Twitter hashelped savelives can twitter help save lives?
    15. 15. Twitter Can Be Used For Professional Interests To follow what’s happening with people or organizations you are interested in To network and meet new people by participating in “tweetchats” To share and promote interesting information with links to other places. “A Headline” Use twitter during a medical conference As a research tool
    16. 16. Twitter at a Medical ConferenceAAHPM/HPNA AssemblyTweets (#HPM) 2009 - 224 2010 - 834 2011 - 2947Contributors Twitter 2009 - 30 2010 - 92 2011 - 238 Slide from C. Sinclair
    17. 17. AAHPM 2011Live tweetingfromVancouver
    18. 18. Twitter To NetworkInitiated #HPM TweetchatJuly 2010Leading medical specialtyIncreased growth of coreRapid disseminationRising influence Slide from C. Sinclair
    19. 19. Type your Tweet here Your own tweet #hpm automatically added Re-Tweet Lots o’ links! Quick Use Buttons ReplySomeone replying to you Feature/Block Favorite Tweet Slide modified
    20. 20. Visual Example of a Tweetchat Tweetchat Slide from C. Sinclair
    21. 21. TweetchatGroup of people begin tohave a conversationaround a single hashtag Slide from C. Sinclair
    22. 22. Using Tweetchat they canall see the same threadTweetchat Slide from C. Sinclair
    23. 23. All the people following the individuals seeonly a few tweets with #hpm Tweetchat Slide from C. Sinclair
    24. 24. Tweetchat Slide modified
    25. 25. Tweetcha tPassed on to 2,340 followers
    26. 26. Twitter In the Medical Literature Content Analysis of Tweets during the H1N1 Epidemic  Type  Accuracy Reflections pieces of usefulness of twitter Analysis of tweets to interpret the mood of users Used twitter as a survey Used twitter to have student develop 140 character notes Peer review: trial by twitter
    27. 27. But who do I follow? You can startFollowing Healthcare Hashtags
    28. 28. But who do I follow? Twitter List