Content Strategy#CMBE #lampiris
Content StrategyCommunity Strategy#CMBE #lampiris
#CMBE #lampiris
@JelleWierdsma#CMBE #lampiris
@JelleWierdsmaJean-Christophe Cipolla@Ci_Jc#CMBE #lampiris
@JelleWierdsmaJean-Christophe Cipolla@Ci_Jc(Product Placement)@LampirisService#CMBE #lampiris
#CMBE #lampirisSo who are these guys?100% green energy providerNetwork of 1300 local energy producersWants to be the numbe...
#CMBE #lampirisSocial Media2012: Virtual Social Media Team2013: Community Manager+ Webcare Team
#CMBE #lampirisSocial Media2012: Virtual Social Media Team2013: Community Manager+ Webcare Team
Tools#CMBE #lampiris
#CMBE #lampirisToolsEngagor (webcare)MonitoringWorkflowInsightsNo content marketing functionalities
#CMBE #lampirisToolsGoogle Calendar as DIY Content Planning Tool:
#CMBE #lampirisPlatforms
#CMBE #lampirisPlatformsFacebook (daily conversation)Lampiris NewsWorld & Sector news( valeurs: local, vert, intelligent,...
#CMBE #lampirisPlatformsFacebook (daily conversation)Videos & PicturesQuestions, Polls…Diffusion of blog articles
#CMBE #lampirisPlatformsLampiris Blog (content hub)Minimum 1 article per weekNews about Lampiris and the WorldContent buil...
#CMBE #lampirisPlatformsLampiris Newsletter (monthly outbound)Edito + 5 articles of interestGenerate traffic on website & ...
#CMBE #lampirisPlatformsOutbound Mass Mailing CampaignsWebsiteYammerTwitterLinkedIn
#CMBE #lampirisAudience
#CMBE #lampirisWhat content is of interest to your audience?What content generates value for your audience?What content ge...
#CMBE #lampirisvaluescommunityinterestactivityAudience > Community
#CMBE #lampirisContent Community StrategyDemocratization of contentIf everyone is doing it, how will you stand out?There i...
#CMBE #lampirisContent Community Strategy
Don’t just copy your friends…#CMBE #lampiris
The power of linking (! community activity)The power of socialAuthor ranking ?Community Strategy & SEO#CMBE #lampirisSEO m...
Case in point:Couleur CafeSocial Seeding- Valeur- Interest- ActivityGoogle Social
#CMBE #lampirisLampiris Communities
#CMBE #lampirisLampiris CommunitiesCase 1: Lampiris Facebook customer communityAvoid becoming a « Condescending Corporate ...
#CMBE #lampirisLampiris CommunitiesCase 1: Lampiris Facebook customer communityConnecting with Lampiris audience (providin...
#CMBE #lampirisLampiris CommunitiesCase 2: Facebook Co-creation GroupUse Content to start Interaction/Collaboration  Use ...
#CMBE #lampirisLampiris CommunitiesCase 3: Samen GroenerA community gathered around a specific content themeExperiment: fr...
#CMBE #lampirisLampiris CommunitiesCase 4: Twitter communityTone of voice: not compatible withFacebook contentAudience lim...
#CMBE #lampirisLampiris CommunitiesCase 4: Twitter community@Lampirisservice = Customer Care@Tomvandecruys and other tweet...
Lampiris CommunitiesCase 5: Yammer communityEmployees need small talk (sense of belonging)How do we activate them to parti...
We are still searching for the ultimate community…Business process relatedIdentificationof membersFacebookpageCocreationgr...
Lampiris community strategy
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Lampiris community strategy

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Transcript of "Lampiris community strategy"

  1. 1. Content Strategy#CMBE #lampiris
  2. 2. Content StrategyCommunity Strategy#CMBE #lampiris
  3. 3. #CMBE #lampiris
  4. 4. @JelleWierdsma#CMBE #lampiris
  5. 5. @JelleWierdsmaJean-Christophe Cipolla@Ci_Jc#CMBE #lampiris
  6. 6. @JelleWierdsmaJean-Christophe Cipolla@Ci_Jc(Product Placement)@LampirisService#CMBE #lampiris
  7. 7. #CMBE #lampirisSo who are these guys?100% green energy providerNetwork of 1300 local energy producersWants to be the number one « alternative » providerSocial Media Guru = Koen Delvaux (@kodel)
  8. 8. #CMBE #lampirisSocial Media2012: Virtual Social Media Team2013: Community Manager+ Webcare Team
  9. 9. #CMBE #lampirisSocial Media2012: Virtual Social Media Team2013: Community Manager+ Webcare Team
  10. 10. Tools#CMBE #lampiris
  11. 11. #CMBE #lampirisToolsEngagor (webcare)MonitoringWorkflowInsightsNo content marketing functionalities
  12. 12. #CMBE #lampirisToolsGoogle Calendar as DIY Content Planning Tool:
  13. 13. #CMBE #lampirisPlatforms
  14. 14. #CMBE #lampirisPlatformsFacebook (daily conversation)Lampiris NewsWorld & Sector news( valeurs: local, vert, intelligent, humain, transparent)CompetitionsTips & Advice
  15. 15. #CMBE #lampirisPlatformsFacebook (daily conversation)Videos & PicturesQuestions, Polls…Diffusion of blog articles
  16. 16. #CMBE #lampirisPlatformsLampiris Blog (content hub)Minimum 1 article per weekNews about Lampiris and the WorldContent building on the lampiris.be domain (! SEO)To be diffused via Facebook & Monthly Newsletter
  17. 17. #CMBE #lampirisPlatformsLampiris Newsletter (monthly outbound)Edito + 5 articles of interestGenerate traffic on website & blogNewsletters Archive on website (! SEO)
  18. 18. #CMBE #lampirisPlatformsOutbound Mass Mailing CampaignsWebsiteYammerTwitterLinkedIn
  19. 19. #CMBE #lampirisAudience
  20. 20. #CMBE #lampirisWhat content is of interest to your audience?What content generates value for your audience?What content generates activity in your audience?Audience
  21. 21. #CMBE #lampirisvaluescommunityinterestactivityAudience > Community
  22. 22. #CMBE #lampirisContent Community StrategyDemocratization of contentIf everyone is doing it, how will you stand out?There is no Strategy without ContentDifferent “content strategies” needed per Audience & CommunityYou’ll need Community Strategies
  23. 23. #CMBE #lampirisContent Community Strategy
  24. 24. Don’t just copy your friends…#CMBE #lampiris
  25. 25. The power of linking (! community activity)The power of socialAuthor ranking ?Community Strategy & SEO#CMBE #lampirisSEO more and more community dependent
  26. 26. Case in point:Couleur CafeSocial Seeding- Valeur- Interest- ActivityGoogle Social
  27. 27. #CMBE #lampirisLampiris Communities
  28. 28. #CMBE #lampirisLampiris CommunitiesCase 1: Lampiris Facebook customer communityAvoid becoming a « Condescending Corporate Brand page »
  29. 29. #CMBE #lampirisLampiris CommunitiesCase 1: Lampiris Facebook customer communityConnecting with Lampiris audience (providing interest and value)Being a thought leader within Lampiris brand value matrixInvite Lampiris audience to participate & co-createVaried audience, various content types
  30. 30. #CMBE #lampirisLampiris CommunitiesCase 2: Facebook Co-creation GroupUse Content to start Interaction/Collaboration  Use testingThe basic Win-Win principle of communitiesSense of achievement
  31. 31. #CMBE #lampirisLampiris CommunitiesCase 3: Samen GroenerA community gathered around a specific content themeExperiment: from content-driven to community-driven FB Group?
  32. 32. #CMBE #lampirisLampiris CommunitiesCase 4: Twitter communityTone of voice: not compatible withFacebook contentAudience limited in Belgium
  33. 33. #CMBE #lampirisLampiris CommunitiesCase 4: Twitter community@Lampirisservice = Customer Care@Tomvandecruys and other tweetingemployees (Tweep List)
  34. 34. Lampiris CommunitiesCase 5: Yammer communityEmployees need small talk (sense of belonging)How do we activate them to participate in social media?Spontaneous help is hard to getGamification needed
  35. 35. We are still searching for the ultimate community…Business process relatedIdentificationof membersFacebookpageCocreationgroupInternalYammerTwitterWoMSamengroenergroup?

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