#CMBE #lampirisPlatformsFacebook (daily conversation)Videos & PicturesQuestions, Polls…Diffusion of blog articles
#CMBE #lampirisPlatformsLampiris Blog (content hub)Minimum 1 article per weekNews about Lampiris and the WorldContent building on the lampiris.be domain (! SEO)To be diffused via Facebook & Monthly Newsletter
#CMBE #lampirisPlatformsLampiris Newsletter (monthly outbound)Edito + 5 articles of interestGenerate traffic on website & blogNewsletters Archive on website (! SEO)
#CMBE #lampirisPlatformsOutbound Mass Mailing CampaignsWebsiteYammerTwitterLinkedIn
#CMBE #lampirisWhat content is of interest to your audience?What content generates value for your audience?What content generates activity in your audience?Audience
#CMBE #lampirisvaluescommunityinterestactivityAudience > Community
#CMBE #lampirisContent Community StrategyDemocratization of contentIf everyone is doing it, how will you stand out?There is no Strategy without ContentDifferent “content strategies” needed per Audience & CommunityYou’ll need Community Strategies
#CMBE #lampirisLampiris CommunitiesCase 1: Lampiris Facebook customer communityConnecting with Lampiris audience (providing interest and value)Being a thought leader within Lampiris brand value matrixInvite Lampiris audience to participate & co-createVaried audience, various content types
#CMBE #lampirisLampiris CommunitiesCase 2: Facebook Co-creation GroupUse Content to start Interaction/Collaboration Use testingThe basic Win-Win principle of communitiesSense of achievement
#CMBE #lampirisLampiris CommunitiesCase 3: Samen GroenerA community gathered around a specific content themeExperiment: from content-driven to community-driven FB Group?
#CMBE #lampirisLampiris CommunitiesCase 4: Twitter communityTone of voice: not compatible withFacebook contentAudience limited in Belgium
#CMBE #lampirisLampiris CommunitiesCase 4: Twitter community@Lampirisservice = Customer Care@Tomvandecruys and other tweetingemployees (Tweep List)
Lampiris CommunitiesCase 5: Yammer communityEmployees need small talk (sense of belonging)How do we activate them to participate in social media?Spontaneous help is hard to getGamification needed
We are still searching for the ultimate community…Business process relatedIdentificationof membersFacebookpageCocreationgroupInternalYammerTwitterWoMSamengroenergroup?