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1. linked in tool session

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Training Linkedin On #Lampiris

Training Linkedin On #Lampiris

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1. linked in tool session 1. linked in tool session Presentation Transcript

  • LinkedIn basicsThe tool explained
  • The different parts of the tool and their relationTHE TOOL MAP
  • What is LinkedIn? View slide
  • A CV warehouse! 1234 568791. Settings2. Main Menu3. Search4. Share5. People you may know6. News7. Advertising8. Updates fromconnections9. Who viewed yourprofile? View slide
  • Long long long sidebars
  • LinkedIn is a three degree network LinkedIn considers only your first three degrees asyour network. Connections of the fourth degree or higher willappear as “out of your network”.
  • The strength of LinkedIn LinkedIn has a lot of different features but one thingstands out really clear as the number 1 added value:HOW ARE YOU CONNECTED? How are you connected to a person? How are you connected to a group? How are you connected to an event? How are you connected to a company? Etc.
  • updates connectionsinboxGeneral Structure of LinkedIn (simplified)• Basic Information• Summary• Experience (positions)• Sections• Applications• Recommendations• Additional information• Links• Groups• Personal information• Contact informationPROFILEsharingGROUPSCOMPANIESdiscussionspromotionsjobsOTHERoverviewcareersproductsnewsupdatesmoreeventsapps
  • Deep-dive in user interface and functionalitiesHOW THE TOOL WORKS
  • updates connectionsinboxGeneral Structure of LinkedIn (simplified)• Basic Information• Summary• Experience (positions)• Sections• Applications• Recommendations• Additional information• Links• Groups• Personal information• Contact informationPROFILEsharingGROUPSCOMPANIESdiscussionspromotionsjobsOTHERoverviewcareersproductsnewsupdatesmoreeventsapps
  • Your LinkedIn Profile
  • Getting started In the beginning people wonder how LinkedIn canknow who is close to you. They know because they ‘connect’ … millions ofemail-address books
  • Getting started LinkedIn will pre-fillthe company namebased on your emailaddress. That way you arealready tagged in acertain way…
  • Prepare for a very intrusive first meeting Have you ever asked the pincode of the other person onthe second date? LinkedIn does that. It’s OK since you are here to network – but always keepboth feet on the ground.
  • And off we go!
  • A personal profile on LinkedIn Basic Information Summary Experience (positions) Sections Applications Recommendations Additional information— Links— Groups Personal information Contact information
  • Basic Information Basic information that determines how you willappear in search-results
  • What it looks like23451. Basic information2. Your latest status update3. Summary of all other sections4. Public profile5. Share / pdf / print1
  • Summary This is the one thing that people will most likely readbefore diving into your past positions
  • What it looks like
  • Experience This is where you add positions and demonstrate yourcurrent affiliation with a company The connection with ‘company’ is commercially mostinteresting for LinkedIn.
  • What it looks like
  • Sections Add as many sections as you like
  • What it looks like
  • Education Note thathere as well,schoolsbelong to acertain listthat isstandardised
  • What it looks like
  • Applications
  • What it looks like
  • Additional Information Warning: strongoverlap withother sections!
  • What it looks likeBottom: Top:
  • Recent options with profiles
  • What makes your profile complete? Your industry andlocation An up-to-datecurrent position(with adescription) Two past positions Your education Your skills(minimum of 3) A profile photo At least 50connections‘Gamification’
  • Privacy
  • Personal Information Warning: whatever you fill in here is available for your 1stdegree connections. Email address is always visible to 1st degree connections
  • Contact settings Specify whatpeople cancontact you for.
  • What it looks like
  • Turn off what you don’t like
  • updates connectionsinboxGeneral Structure of LinkedIn (simplified)• Basic Information• Summary• Experience (positions)• Sections• Applications• Recommendations• Additional information• Links• Groups• Personal information• Contact informationPROFILEsharingGROUPSCOMPANIESdiscussionspromotionsjobsOTHERoverviewcareersproductsnewsupdatesmoreeventsapps
  • Managing your contacts
  • For each change you pass the security check! This is perfectly normal LinkedIn requires you to re-authenticate when youwant to change something.
  • Tags: Stolen from Google+ (‘circles’) Group people in meaningful circles Profile organizer is paid option
  • The inbox Invitations Messages: makes use of Li Address book (max 50people at a time in the to-line)
  • Invitations
  • What to do with invitations ACCEPT: become a connection or ‘reply’ to request more info. IGNORE: will move the invitation to your "Archived" folder withoutaccepting it. The other person wont be notified that youve ignoredtheir invitation, so they may try to connect with you again. I DON’T KNOW NAME: After you have clicked on the “Ignore” buttonyou can choose “I don’t know name”, This is registered withLinkedIn. They won’t be able to send you any more Invitations 5 times response “Report as Spam” or “I Don’t Know This Person”(after “Ignore”)  possibilities to link with other people will belimited to inviting only people whose email address they know. Your account could be restricted because people whom you invitedeither:— Clicked “Ignore” and then “I don’t know name”.— Reported your Invitation as spam.
  • Removing a connection First things first: the person you remove as aconnection won’t be notified. Steps:— In the top menu, click “Contacts - Connections”.— In the new page you will see at the top right side: “RemoveConnections”.— Choose the connection you want removed and click the button“Remove connections”.
  • Removing The person will not receive a warning of the removal However, after some time they will notice that theyare no longer connected in the 1st degree
  •  Store notes on people Store e-mail interactions Personal CRM!CRM
  • updates connectionsinboxGeneral Structure of LinkedIn (simplified)• Basic Information• Summary• Experience (positions)• Sections• Applications• Recommendations• Additional information• Links• Groups• Personal information• Contact informationPROFILEsharingGROUPSCOMPANIESdiscussionspromotionsjobsOTHERoverviewcareersproductsnewsupdatesmoreeventsapps
  • Sharing & updates on LinkedIn
  • How to update your profile without irritating yournetwork? Turn-off the activity broadcasts(or leave them on for added visibility)
  • Important: Sharing is not Searching!!!This is where yousearch for people,groups, etcAnything you type here will be shared withyour network. This is not a search-box!
  • An update
  • Attaching a link
  • Conversation on an update= good!
  • Status updates – make a video!http://youtu.be/hFAOiMzJZ4o
  • Recent evolutions in the share-options
  • Sharing with an external tool
  • Groups
  • updates connectionsinboxGeneral Structure of LinkedIn (simplified)• Basic Information• Summary• Experience (positions)• Sections• Applications• Recommendations• Additional information• Links• Groups• Personal information• Contact informationPROFILEsharingGROUPSCOMPANIESdiscussionspromotionsjobsOTHERoverviewcareersproductsnewsupdatesmoreeventsapps
  • Different kinds of groups Open vs closed Subgroups Different ‘types’:
  • Group membership = a medal of honor You wear the badge of your group on your profile Badge can also be hidden
  • Check out other members Members of thegroup are orderedby degree ofconnection Further than 3 willbe indicated with‘group’ HACKING the 3rddegree? Make aconnection requestvia group ‘excuse’
  • Check out level of involvement of others Simply click on their picture to see the summary oftheir involvement.
  • Discussions Discussions areforumconversations LinkedIn canhandleunlimitedcomments
  • Participating to a discussion By adding a comment to the discussion LinkedIn willautomatically subscribe you for email updates Liking Commenting Following Flagging of inappropriate content Reply privately
  • Discussions: Polls are easy and fun
  • Lots of stats, but the one that really matters is… Conversation! Make sure that the number of comments ishigher than the number of discussions. Healthy communities foster conversation
  • Talk to the people!http://youtu.be/jFGzv31AbwA
  • Get together!http://youtu.be/OLTc89tukbI
  • updates connectionsinboxGeneral Structure of LinkedIn (simplified)• Basic Information• Summary• Experience (positions)• Sections• Applications• Recommendations• Additional information• Links• Groups• Personal information• Contact informationPROFILEsharingGROUPSCOMPANIESdiscussionspromotionsjobsOTHERoverviewcareersproductsnewsupdatesmoreeventsapps
  • Companies
  • Overview Very good precision on ‘how you are connected’!
  • Careers Paid job ads can appear on multiple places in LinkedIn Again: very well tailored to your profile and geography!
  • Products / Services A bit over the top commercial, but very good at that! With recommendations  another link to your network(degrees away from you)
  • Updates Interact with followers, employees and others Facebook= pages, LinkedIn= company
  • updates connectionsinboxGeneral Structure of LinkedIn (simplified)• Basic Information• Summary• Experience (positions)• Sections• Applications• Recommendations• Additional information• Links• Groups• Personal information• Contact informationPROFILEsharingGROUPSCOMPANIESdiscussionspromotionsjobsOTHERoverviewcareersproductsnewsupdatesmoreeventsapps
  • How to grow your connections?
  • Congratulate people on automated messages Even if you have nothing to see, people will like this
  • Visit people’s profiles Attention: surfing on LinkedIn is not anonymous!
  • Endorse people (it’s fast) People will reprocicate Don’t exagerate (it get’s annoying)
  • Add endorsements to your profile Keep it relevant Don’t exagerate (it get’s annoying)
  • Recommendations Recommendationson LinkedIn are‘pushed’ byreciprocity Tip: onlyrecommend peopleyou truly believein. Recommedationsneed to be‘accepted’ prior topublication on aprofile.
  • What it looks like
  • Apps / Labs
  • BETA - Skills
  • Skills on your profile Mouseover to see how you benchmark with that skilland to see if it is in a growth or not.
  • Slideshare integration What: Integratesfull functionalityof Slideshare How: Featurespresentationsfrom yournetwork Why: sociallymore relevant!
  • Amazon Reading list integration What: a historyof your booksread &commentsmade. How: appears inyour timeline +followers of thislist (!!!) Why: A greatway to build &sustainreputation
  • News
  • As if we needed more information… nevertheless,based on out profile, LinkedIn offers pretty good news
  • Mobile
  • Beautiful… but needs wifi …
  • LinkedIn Learning Center
  • Highly recommended & very complete book!http://www.how-to-really-use-linkedin.com/