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Social Media, Inbound Marketing,

Social Media, Inbound Marketing,

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  • Online social networking just like other forms; similar rules apply Come dressed for the occasion T-shirt/shorts; business suit; business casual Same true online social networks Profile and avatar (photo) serves that purpose Work the room Face-to-face networking “work the room”; shaking hands, introducing yourself Online, participation is your price of entry Leave comments on blog posts; join a Twitter chat; friend others on Facebook Ask for a business card Common practice to share business cards Friending someone is online equivalent
  • Make these into notes Xerox in a long line of communication Focus A fusion of Chinese inventions and innovations of paper, and the desire by the European public for lower cost books A German Goldsmith – Johannes Gutenberg. Re-engineered a device used to cloth press grapes Around 1440 Their first example comes from the Greek playwright Euripides, who died circa 406 BC. He is supposed to have written: "The tongue is mightier than the blade.“ The Islamic prophet Muhammad is quoted as saying "The ink of the scholar is holier than the blood of the martyr". William Shakespeare in 1600, in his play Hamlet Act 2, scene II, wrote: "... many wearing rapiers are afraid of goosequills." Robert Burton, in 1621, in The Anatomy of Melancholy, stated: "It is an old saying, A blow with a word strikes deeper than a blow with a sword: and many men are as much galled with a calumny, a scurrilous and bitter jest, a libel, a pasquil, satire, apologue, epigram, stage-play or the like, as with any misfortune whatsoever."After listing several historical examples he concludes: "Hinc quam sit calamus saevior ense patet",which translates as "From this it is clear how much more cruel the pen may be than the sword.“ Thomas Jefferson, on June 19, 1792, ended a letter to Thomas Paine with: "Go on then in doing with your pen what in other times was done with the sword: shew that reformation is more practicable by operating on the mind than on the body of man, and be assured that it has not a more sincere votary nor you a more ardent well-wisher than Yours. &c. Thomas Jefferson“ The French emperor Napoleon Bonaparte (1769–1821), known to history for his military conquests, also left this oft-quoted remark: “Four hostile newspapers are more to be feared than a thousand bayonets.” Published in 1830, by Joseph Smith, Jr, an account in the Book of Mormon related, "the word had a greater tendency to lead the people to do that which was just; yea, it had more powerful effect upon the minds of the people than the sword". Netizens have suggested that a 1571 edition of Erasmus' Institution of a Christian Prince contains the words "There is no sworde to bee feared more than the Learned pen“ Fast Forward 570 years 1440 to 2010 Mimeograph Xerography Desktop/Laptop PC Desktop Printers Online Forums, Blogs, Social Networks Their first example comes from the Greek playwright Euripides, who died circa 406 BC. He is supposed to have written: "The tongue is mightier than the blade."[8] The Islamic prophet Muhammad is quoted as saying "The ink of the scholar is holier than the blood of the martyr". William Shakespeare in 1600, in his play Hamlet Act 2, scene II, wrote: "... many wearing rapiers are afraid of goosequills." Robert Burton, in 1621, in The Anatomy of Melancholy, stated: "It is an old saying, A blow with a word strikes deeper than a blow with a sword: and many men are as much galled with a calumny, a scurrilous and bitter jest, a libel, a pasquil, satire, apologue, epigram, stage-play or the like, as with any misfortune whatsoever."After listing several historical examples he concludes: "Hinc quam sit calamus saevior ense patet",which translates as "From this it is clear how much more cruel the pen may be than the sword." Thomas Jefferson, on June 19, 1792, ended a letter to Thomas Paine with: "Go on then in doing with your pen what in other times was done with the sword: shew that reformation is more practicable by operating on the mind than on the body of man, and be assured that it has not a more sincere votary nor you a more ardent well-wisher than Y[ou]rs. &c. Thomas Jefferson" The French emperor Napoleon Bonaparte (1769–1821), known to history for his military conquests, also left this oft-quoted remark: “Four hostile newspapers are more to be feared than a thousand bayonets.” Published in 1830, by Joseph Smith, Jr, an account in the Book of Mormon related, "the word had a greater tendency to lead the people to do that which was just; yea, it had more powerful effect upon the minds of the people than the sword". Netizens have suggested that a 1571 edition of Erasmus' Institution of a Christian Prince contains the words "There is no sworde to bee feared more than the Learned pen"
  • Definition: A vision statement is sometimes called a picture of your company in the future but it’s so much more than that. Your vision statement is your inspiration, the framework for all your strategic planning. A vision statement may apply to an entire company or to a single division of that company. Whether for all or part of an organization, the vision statement answers the question, “Where do we want to go?” What you are doing when creating a vision statement is articulating your dreams and hopes for your business. It reminds you of what you are trying to build. While a vision statement doesn’t tell you how you’re going to get there, it does set the direction for your business planning. (For more on the role of your vision statement in business planning, see Quick-Start Business Planning .) That’s why it’s important when crafting a vision statement to let your imagination go and dare to dream – and why it’s important that a vision statement captures your passion. Unlike the mission statement, a vision statement is for you and the other members of your company, not for your customers or clients. When writing a vision statement, your mission statement and your core competencies can be a valuable starting point for articulating your values. Be sure when you’re creating one not to fall into the trap of only thinking ahead a year or two. Once you have one, your vision statement will have a huge influence on decision making and the way you allocate resources.
  • A mission statement is a brief description of a company's fundamental purpose. A mission statement answers the question, "Why do we exist?" The mission statement articulates the company's purpose both for those in the organization and for the public. For instance, the mission statement of Canadian Tire reads (in part): “Canadian Tire is a growing network of interrelated businesses... Canadian Tire continuously strives to meet the needs of its customers for total value by offering a unique package of location, price, service and assortment.” The mission statement of Rivercorp, business development consultants in Campbell River, B.C., is: “To provide one stop progressive economic development services through partnerships on behalf of shareholders and the community.” As you see from these two mission statement samples, mission statements are as varied as the companies they describe. However, all mission statements will "broadly describe an organization's present capabilities, customer focus, activities, and business makeup" (Glossary, Strategic Management: Concepts and Cases by Fred David). The difference between a mission statement and a vision statement is that a mission statement focuses on a company’s present state while a vision statement focuses on a company’s future. Every business should have a mission statement, both as a way of ensuring that everyone in the organization is "on the same page" and to serve as a baseline for effective business planning. Make Mantra Kawasaki took a jab at corporate mission statements by showing Wendy's mission statement : Our guiding mission is to deliver superior quality products and services for our customers and communities through leadership, innovation and partnerships "I love Wendy's," he said, "but I had no idea that every time I eat there I'm participating in all of that." He says if you want to create a generic mission statement, you can save yourself tens of thousands of dollars for a retreat, facilitators, etc., with the Dilbert Mission Statement Generator .Instead, Kawasaki recommends coming up with a simple mantra, preferably three words or less, that succinctly describes your core values. Some examples he gave: Wendy's: "Healthy fast food" FedEx: "Peace of mind" Nike: "Authentic athletic performance" Arthur Jones: “Helping businesses and people get found online”
  • Lisburn Bourough Coat of Arms. A lot of interesting local history was woven into its intricate design and each of the colourful illustrations has an individual symbolic meaning. In the centre is a shield in blue with a gold cross, the centre of which is engraved and has a design of a Bishops mitre which indicates that Lisburn was a cathedral town for more than 300 years. The ends of the cross are in a Fleur de Lys referring to the early Huguenots settlers. In the top left-hand quarter of the shield a silver shuttle with gold thread are symbolic of the linen industry and in the lower right quarter a silver ostrich's head with a gold horseshoe in it's beak are from the arms of Sir Richard Wallace and refer to his fame as a collector. The shield is surmounted by a helmet with a blue and gold mantle ., and on the helmet is a blue and gold wreath bearing a red crown in the shape of a wall with battlements, which is the badge of the municipality. Standing on the battlements is a black gamecock with red comb and wattles, which is a punning reference to the old name of the town - Lisnagarvey, the fort of the gamesters. On each side of the crown and gamecock is a sprig of flowering flax in its natural colours; The `supporter on each side is a black phoenix rising from flames in their natural colours. Each phoenix has a gold beak and wears a small red mural crown similar to that on the crest. These and the motto 'I will arise out of the fire' refer to fact that the town was twice burnt down and rebuilt in its early days.
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Linkedin or-lockedout-1212011-presentation Linkedin or-lockedout-1212011-presentation Presentation Transcript

  • LinkedIn Linked In The ART of Inbound Marketing
  • Effectively managing your LinkedIn profile can take just 15 Minutes a Day
    • Patience
    • &
    • Persistence
  • Linkedin InfoGraphics Linkedin http://8.mshcdn.com/wp-content/uploads/2011/03/linkedin-infographic-640.png Who is using Linkedin http://mashable.com/2011/03/24/linkedin-overview-infographic/ Where do you stack up http://mashable.com/2011/07/09/linkedin-infographic/ Adding value to the platform http://mashable.com/2011/11/10/linkedin-dashboard-for-groups/ My Linkedin Network http://mashable.com/2011/01/24/linkedin-inmaps/?utm_source= iphoneapp&utm_medium = rss&utm_content = textlink&utm_campaign = iphoneapp
  • It’s not so much about TECHNOLOGY
  • Social Media (& that includes LinkedIN) is about PEOPLE
  •  
  • Cave Painting
  • Guttenberg Press
  • Morse Code
  • The more things change the more they stay the same!
  • Strategic vs. Tactical
    • Linkedin
    • LinkedIn Business Page
    • Twitter
    • Blog
    • Facebook Fan Page
    • Tumblr
  • Strategy
    • Definition of STRATEGY
    • 1
    • a  (1)  :  the science and art of employing the political, economic, psychological, and military forces of a nation or group of nations to afford the maximum support to adopted policies in peace or war (2)  :  the science and art of military command exercised to meet the enemy in combat under advantageous conditions b   :  a variety of or instance of the use of strategy
    • 2
    • a   :   a careful plan or method  :  a clever  stratagem
    • b   :  the art of devising or employing plans or  stratagems toward a goal
  • Tactic
    • Definition of TACTIC
    • 1
    • :   a device for accomplishing an end
    • 2
    • :  a method of employing forces in combat
  •  
  •  
  •  
  • The Mantra
  • Vision
  • Mission
  • Brand
  • Be Remarkable!
  •  
  • The Power of Words http:// www.youtube.com/watch?v =Hzgzim5m7oU
  • What’s Paul Revere got to do with clout?
  • TRIBES
  • Ideal Prospect
    • Prospect Persona
    Key Word Strategy
  • The ART of Inbound Marketing
    • Workbook
    Refining your Talk Track
    • Our goal is to establish
    • Thought Leadership & Influence
    • http:// klout.com/#/ArtJones
  • The Mantra
  •  
  • Getting Connected to Grow Your Network via LinkedIn Answers Establishing KLOUT Ask questions and provide answers, showcasing your expertise Find questions related to your industry, your expertise and your service offering Ask questions which may lead to a connection with someone who is an expert or a potential buyer of service Rank the answers, and be ready to be ranked as well
  • Finding Employees, Jobs, and Offering Services If you are looking for employees, be prepared to recommend the existing employees or partners, friends, etc. Requesting recommendations is important as well, make sure you are very specific about the recommendation you are asking for. You can also create a recommendation process for your company, not just individual profile – However make sure you are also very specific about recommendation you are seeking
  • Join and Create Groups Provide and solicit recommendations, look for partners and co-branding opportunities Optimize your profile (keywords, phrases, posts, feeds, etc.) Encourage your employees, partners, and clients to promote you
  • Getting Connected to Grow Your Network Search twice, connect once Sorting the results, searching by keyword, name, company, job title, etc. Ability to export or save searches, depending on the LinkedIn account level
  • Getting Connected to Grow Your Network In-Mail is a powerful way to reach out to a ‘searched’ contact with a meaningful message Try to avoid anonymous communications – use a network of friends to connect to someone with a referral Plan an introduction in advance, be honest in your intent. it’s not just ok to engage someone in a conversation, it is the reason for engaging, it’s the way of the world. Communication via the internet and social networks are not different!
  • Getting Connected to Grow Your Network Expand your network with your colleagues, friends, relatives ‘Mine’ your friends’ connections and suggest a 2nd degree connection Ask for a referral and be prepared to send a message and to talk about your value proposition Don’t use canned invitations Strive to be different, engaging, if your offer isn’t Thoughtful, compelling or sharing something insightful do not send it
  • Card Munch (phone AP)
    • Card Munch Offers Instant LinkedIn Connections
    • http:// www.youtube.com/watch?v =zDSC5dkx7F0&feature=related
    • 10 cards scanned in 30 seconds?
    • http://www.youtube.com/watch?v=n8DkFbzcoFg&feature=related
  • Linkedin Outlook Toolbar
    • TOOL TIP: The LinkedIn Toolbar for IE & Firefox (And Other Handy LinkedIn Tools)
    http://www.graymatterminute.com/2010/07/26/linkedin-toolbar-ie-firefox/
  • Xobni + LinkedIn + Goldmail
    • http://www.youtube.com/watch?v=CYwNhyvCmuo&feature=related
    • http://www.youtube.com/watch?v=6W_nZYsjHl8
  • Helpful Tips for Collecting LinkedIn Contacts
    • Do :
    • Consider the quality, not the quantity, of your LI contacts
    • Make it easy for people to connect with you
    • Accept LI connection requests from people you don’t like or respect
    • Be careful about conflicts of interest
    • Send personalized contact requests
    • Use the People You May Know feature
    • Right-click to open a new tab when extending LI connection invites
    • Mine the contacts lists of people you know
    • Use lists of other groups of people you know
    • Remember to invite people you are connecting with in other social media channels
    • Cross-market your LI presence
    • http://tips.slaw.ca/2011/technology/helpful-tips-for-collecting-linkedin-contacts/
    • http://www.americanbar.org/publications/law_practice_magazine/2011/november_december/essential_dos_and_donts_for_linkedin_users.html
  • When your content isn’t thoughtful, insightful or compelling, your ideal prospects attention will quickly bounce away
  • Effectively managing your LinkedIn profile can take just 15 Minutes a Day
    • Patience
    • &
    • Persistence
  •  
  • LinkedIn Art Jones New Media Marketing Strategist 917-683-7606 [email_address] @artjones @jesaros The ART of Inbound Marketing