Using Social Networks To Promote Your Business
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Using Social Networks To Promote Your Business

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The slides for a presentation I gave to a bunch of real estate agents in Toronto about how to use social networks to promote their business.

The slides for a presentation I gave to a bunch of real estate agents in Toronto about how to use social networks to promote their business.

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Using Social Networks To Promote Your Business Presentation Transcript

  • 1. Using Social Networks to Promote your Business and Attract Clients John Dupuis Steacie Science & Engineering Library   April 24, 2009 http://tinyurl.com/problogjd
  • 2. http://xkcd.com/386/
  • 3. I'm very bad at coming up with titles
  • 4.  
  • 5. I got suggestions from Friendfeed, Twitter and Facebook
  • 6. Some are silly, but all have a grain of truth
  • 7. I started up a blog and all I got was five invites to give keynotes, ten new collaborators, introduction to new funding bodies, an interview in Nature, an invite to scifoo, three papers...and a couple of t-shirts
  • 8.  
      • Thanks to Cameron Neylon for the suggestion
  • 9. It's all about crowdsourcing
  • 10. It's all about community
  • 11. Attention and reputation
  • 12. Promotion and networking
  • 13.  
    • Attention is the first currency of the digital realm... Reputation is the second currency of the digital realm... To me this means that in the digital realm, you have to stop thinking that you're in the XYZ business...and start thinking that you're in the attention and reputation business.
    • -Richard Akerman http://scilib.typepad.com/science_library_pad/2008/01/the-currencies.html
  • 14. Attention + Reputation = New clients
  • 15. But it's a long term strategy
  • 16. Attention needs to be won everyday
  • 17. Reputation needs to be earned everyday
  • 18. Converting them into real-world currency takes time, energy, patience and persistence.
  • 19. The digital realm is crowded with others vying for the same attention.
  • 20. The two tools we'll be looking at for getting attention and building reputation are
  • 21. Blogging and Twitter
  • 22. http://xkcd.com/519/
  • 23. What are blogs
  • 24.  
    • A blog (a contraction of the term weblog ) is a type of website, usually maintained by an individual with regular entries of commentary, descriptions of events, or other material such as graphics or video. Entries are commonly displayed in reverse-chronological order. "Blog" can also be used as a verb, meaning to maintain or add content to a blog .
    •  
    • -Wikipedia
    • http://en.wikipedia.org/wiki/Blog
  • 25. http://simonandemily.wordpress.com/
  • 26. http://torontorealtyblog.com/
  • 27. http://toreal.blogs.com/
  • 28. http://xkcd.com/369/
  • 29. What is Twitter
  • 30.  
    • Twitter is a free social networking and micro-blogging service that enables its users to send and read other users' updates known as tweets . Tweets are text-based posts of up to 140 characters in length which are displayed on the user's profile page and delivered to other users who have subscribed to them (known as followers ). Senders can restrict delivery to those in their circle of friends or, by default, allow anybody to access them. 
    •  
    • -Wikipedia http://en.wikipedia.org/wiki/Twitter
  • 31. http://twitter.com/Oprah
  • 32. http://twitter.com/aplusk
  • 33. http://twitter.com/REMAXCanada
  • 34. http://twitter.com/GeorgeONeill
  • 35. Rules of thumb for engaging in social networks
  • 36.  
  • 37. It's about creating a personal brand
  • 38. And reflecting that brand online
  • 39. Think of your online presence as combining
  • 40. A CV, a portfolio, a business card, a dinner party introduction
  • 41. Be honest
  • 42. Be genuine
  • 43. Be yourself
  • 44. Most of all
  • 45. Be passionate
  • 46. What's the best way to engage people on social networks?
  • 47. As a potential client?
  • 48. Or as a fellow citizen?
  • 49. Remember
  • 50. It's about building a long term relationship
  • 51. Online social networks are just like offline ones
  • 52. If you spam your network...
  • 53. Think hot potato
  • 54. Creating your own blog
  • 55. Best option is to set up your own domain name and install blogging software
  • 56. Or you can host with Blogger.com or Wordpress.com
  • 57. A word about Search Engine Optimization
  • 58. Some other tools
    • Search
      • Google Blog Search: http://blogsearch.google.com
      • Technorati: http://technorati.com/
      • Twitter Search: http://search.twitter.com/
    •  
    • Assessment
      • Google Analytics: http://www.google.com/analytics/
      • Qwitter: http://useqwitter.com
    •  
    • Other tools:
      • Twitter: http://en.wikipedia.org/wiki/List_of_Twitter_services_and_applications
  • 59. Contact
    • John Dupuis [email_address] http://jdupuis.blogspot.com
    • http://friendfeed.com/johndupuis
    • http://twitter.com/dupuisj
    • This presentation: http://tinyurl.com/problogjd
    •  
    • Suggested readings: http://delicious.com/jdupuis/problogging
    •  
    • License: