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Social Media SEO
@BooyahAgency #BooyahSocial
Social Media        “People don’t buy from companies. They buy from people.”@BooyahAgency #BooyahSocial
Social Media Growth            Source: The Pew Research Center’s Internet & American Life Project tracking surveys, 2002-2...
Social Media Spend@BooyahAgency #BooyahSocial
Social Media Industry Statistics@BooyahAgency #BooyahSocial
HOW SOCIAL MEDIA INFLUENCES     ORGANIC SEARCH@BooyahAgency #BooyahSocial
Social sharing such as sharing & tweeting   are a component of organic search   ranking factor   Bing has direct relations...
Google Search Results@BooyahAgency #BooyahSocial
Facebook – Bing Search Results@BooyahAgency #BooyahSocial
Starts with Shareable Content@BooyahAgency #BooyahSocial
Most Shareable Content   •   Succinct posts   •   Photos and videos   •   Facts, tips & quotes   •   Relevant and timely  ...
How To Use Social Media for SEO   • Build Authoritative     Presence (Profile) on a     Social Media Outlet   • Building S...
Make It Be Seen   Be sure to optimize your social profile so that users can find you   on the web:   1. Include target key...
LinkedIn Social SEO Example@BooyahAgency #BooyahSocial
Facebook Company Page@BooyahAgency #BooyahSocial
Twitter Company Profile@BooyahAgency #BooyahSocial
LinkedIn Company Profile@BooyahAgency #BooyahSocial
YouTube Company Channel@BooyahAgency #BooyahSocial
Wikipedia Company Profile@BooyahAgency #BooyahSocial
Social Sharing Sites@BooyahAgency #BooyahSocial
Social is More Then Facebook     Source: http://mashable.com/2011/08/19/stumbleupon-social-traffic/@BooyahAgency #BooyahSo...
Social Sharing SEO Cycle   • Growing your social network and sharing socially creates a     virtuous cycle of marketing/in...
facebook.com/BooyahTroy LernerTroy@BooyahAdvertising.com   twitter.com/BooyahAgency303-345-6619                           ...
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Social Media SEO

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The convex of Social Media and SEO continues to grow. This presentation highlights how you can utilize your social media efforts to improve your search engine optimization.

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Transcript of "Social Media SEO"

  1. 1. Social Media SEO
  2. 2. @BooyahAgency #BooyahSocial
  3. 3. Social Media “People don’t buy from companies. They buy from people.”@BooyahAgency #BooyahSocial
  4. 4. Social Media Growth Source: The Pew Research Center’s Internet & American Life Project tracking surveys, 2002-2011.@BooyahAgency #BooyahSocial
  5. 5. Social Media Spend@BooyahAgency #BooyahSocial
  6. 6. Social Media Industry Statistics@BooyahAgency #BooyahSocial
  7. 7. HOW SOCIAL MEDIA INFLUENCES ORGANIC SEARCH@BooyahAgency #BooyahSocial
  8. 8. Social sharing such as sharing & tweeting are a component of organic search ranking factor Bing has direct relationship with Facebook and uses the info as a ranking factors. Google does not have direct level access to Facebook data. But is steadily emerging and is showing signs of ranking preference among Google account holders.@BooyahAgency #BooyahSocial
  9. 9. Google Search Results@BooyahAgency #BooyahSocial
  10. 10. Facebook – Bing Search Results@BooyahAgency #BooyahSocial
  11. 11. Starts with Shareable Content@BooyahAgency #BooyahSocial
  12. 12. Most Shareable Content • Succinct posts • Photos and videos • Facts, tips & quotes • Relevant and timely • Call-to-action (ask questions, like this, share this, fill in the blanks) Facebook’s Edge Rank Formula@BooyahAgency #BooyahSocial
  13. 13. How To Use Social Media for SEO • Build Authoritative Presence (Profile) on a Social Media Outlet • Building Social Audience to Share Content@BooyahAgency #BooyahSocial
  14. 14. Make It Be Seen Be sure to optimize your social profile so that users can find you on the web: 1. Include target keywords (ex: healthcare provider, etc.) in the description about the company 2. Provide anchor text (ex: SEO Consultants) where ever possible throughout the account. 3. Optimize Image File Names (ex: Online Search Consultants.png) & Alt Tags (PPC Advertisers) when able.@BooyahAgency #BooyahSocial
  15. 15. LinkedIn Social SEO Example@BooyahAgency #BooyahSocial
  16. 16. Facebook Company Page@BooyahAgency #BooyahSocial
  17. 17. Twitter Company Profile@BooyahAgency #BooyahSocial
  18. 18. LinkedIn Company Profile@BooyahAgency #BooyahSocial
  19. 19. YouTube Company Channel@BooyahAgency #BooyahSocial
  20. 20. Wikipedia Company Profile@BooyahAgency #BooyahSocial
  21. 21. Social Sharing Sites@BooyahAgency #BooyahSocial
  22. 22. Social is More Then Facebook Source: http://mashable.com/2011/08/19/stumbleupon-social-traffic/@BooyahAgency #BooyahSocial
  23. 23. Social Sharing SEO Cycle • Growing your social network and sharing socially creates a virtuous cycle of marketing/influence. Create Share-Worthy Content Win the Internet Share Socially More Searchers Biased to Earn Rankings Seeing Your Stuff Boost Network Amplification Get Natural Links Grows Reach through Visibility Earn More Social Followers@BooyahAgency #BooyahSocial
  24. 24. facebook.com/BooyahTroy LernerTroy@BooyahAdvertising.com twitter.com/BooyahAgency303-345-6619 linkedin.com/company/booyah- online-advertising/
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