Social Media SEO
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Social Media SEO

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The convex of Social Media and SEO continues to grow. This presentation highlights how you can utilize your social media efforts to improve your search engine optimization.

The convex of Social Media and SEO continues to grow. This presentation highlights how you can utilize your social media efforts to improve your search engine optimization.

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  • 1. Social Media SEO
  • 2. @BooyahAgency #BooyahSocial
  • 3. Social Media “People don’t buy from companies. They buy from people.”@BooyahAgency #BooyahSocial
  • 4. Social Media Growth Source: The Pew Research Center’s Internet & American Life Project tracking surveys, 2002-2011.@BooyahAgency #BooyahSocial
  • 5. Social Media Spend@BooyahAgency #BooyahSocial
  • 6. Social Media Industry Statistics@BooyahAgency #BooyahSocial
  • 7. HOW SOCIAL MEDIA INFLUENCES ORGANIC SEARCH@BooyahAgency #BooyahSocial
  • 8. Social sharing such as sharing & tweeting are a component of organic search ranking factor Bing has direct relationship with Facebook and uses the info as a ranking factors. Google does not have direct level access to Facebook data. But is steadily emerging and is showing signs of ranking preference among Google account holders.@BooyahAgency #BooyahSocial
  • 9. Google Search Results@BooyahAgency #BooyahSocial
  • 10. Facebook – Bing Search Results@BooyahAgency #BooyahSocial
  • 11. Starts with Shareable Content@BooyahAgency #BooyahSocial
  • 12. Most Shareable Content • Succinct posts • Photos and videos • Facts, tips & quotes • Relevant and timely • Call-to-action (ask questions, like this, share this, fill in the blanks) Facebook’s Edge Rank Formula@BooyahAgency #BooyahSocial
  • 13. How To Use Social Media for SEO • Build Authoritative Presence (Profile) on a Social Media Outlet • Building Social Audience to Share Content@BooyahAgency #BooyahSocial
  • 14. Make It Be Seen Be sure to optimize your social profile so that users can find you on the web: 1. Include target keywords (ex: healthcare provider, etc.) in the description about the company 2. Provide anchor text (ex: SEO Consultants) where ever possible throughout the account. 3. Optimize Image File Names (ex: Online Search Consultants.png) & Alt Tags (PPC Advertisers) when able.@BooyahAgency #BooyahSocial
  • 15. LinkedIn Social SEO Example@BooyahAgency #BooyahSocial
  • 16. Facebook Company Page@BooyahAgency #BooyahSocial
  • 17. Twitter Company Profile@BooyahAgency #BooyahSocial
  • 18. LinkedIn Company Profile@BooyahAgency #BooyahSocial
  • 19. YouTube Company Channel@BooyahAgency #BooyahSocial
  • 20. Wikipedia Company Profile@BooyahAgency #BooyahSocial
  • 21. Social Sharing Sites@BooyahAgency #BooyahSocial
  • 22. Social is More Then Facebook Source: http://mashable.com/2011/08/19/stumbleupon-social-traffic/@BooyahAgency #BooyahSocial
  • 23. Social Sharing SEO Cycle • Growing your social network and sharing socially creates a virtuous cycle of marketing/influence. Create Share-Worthy Content Win the Internet Share Socially More Searchers Biased to Earn Rankings Seeing Your Stuff Boost Network Amplification Get Natural Links Grows Reach through Visibility Earn More Social Followers@BooyahAgency #BooyahSocial
  • 24. facebook.com/BooyahTroy LernerTroy@BooyahAdvertising.com twitter.com/BooyahAgency303-345-6619 linkedin.com/company/booyah- online-advertising/