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Social Media ROI tends to be a scary topic. It shouldn't be. This presentation shows how Social Media can be treated like any other online marketing channel and that there are several key ways to show Return on Investment.
This presentation is a Social Media ROI case study on Booyah Online Advertising's client Inspirato. Covered is Social Media engagement, measurement and reporting. We will tell you how to create goals, determine benchmarks and KPIs and track social media through free tools( Google Analytics, Facebook Insights and Twitter Analytics through the API) so that your social media marketing program is built with the proper structure to be a success.
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