Leveraging Social Media to Improve Webinar Engagement
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Leveraging Social Media to Improve Webinar Engagement

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This presentation provides practical tips for using social media before, during and after a webinar to increase attendance, better engage the audience and continue the conversation after the event.

This presentation provides practical tips for using social media before, during and after a webinar to increase attendance, better engage the audience and continue the conversation after the event.

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  • 1. Drive Audience Engagement Before, During and After a WebinarPresenter:Jamie Duklas, Director of Social Media, Boohyah! Online Advertising
    Moderator:Alli Libb, American Marketing Association
    The audio portion of today’s presentation is available via broadcast audio.
    You can also dial in to hear audio:
    Participants (US & Canada, Toll Free): 800.945.9434
    Participants (International): +1 212.231.2907
  • 2. 2
    Register on the AMA Website
  • 3. Housekeeping Items
    Recording
    A recording of this presentation will be made available via email
    Slides The presentation slides will be made available via email
    Twitter
    Please reference hash tag: #AMAReadyTalk, when tweeting about this webinar
  • 4. About ReadyTalk
  • 5. Today’s Presenter
    Jamie Duklas
    Director of Social Media
    Booyah! Online Advertising
    • He’s tall
    • 6. Leads the social media consulting practice at Booyah
    • 7. Board member, Social Media Club – Mile High
    • 8. Good at collecting student loans: MBA from University of Denver, undergrad from University of Wisconsin
  • Drive Audience Engagement Before, During and After a Webinar
    Jamie Duklas – Director of Social Media
    July 27, 2011
    @jduklas #AMAreadytalk
  • 9. Our Work & Our Clients
    Social
    Media
    Mobile Advertising
    Online Display
    Search
    Marketing
    SEO
    Paid Search
    Shopping Engines
    Email
    Creative Services
    Local
    Map Optimization
    Paid Inclusion
    Shopping Engines
    @jduklas #AMAreadytalk
  • 10. Overview
    Before: Content & Promotion
    During: Engagement
    After: Extending & Repurposing
    Tracking / Measurement
    Summary
    Hashtag: #AMAreadytalk
    @jduklas #AMAreadytalk
  • 11. Why Social Media Can Make a Difference
    Increase attendees
    Create more buzz during the webinar
    Better follow-up afterward (nurture leads)
    Extend the life of your content
    @jduklas #AMAreadytalk
  • 12. Q1: Poll Question
    Is your marketing B2C or B2B?
    Primarily B2C
    Primarily B2B
    Equally B2C and B2B
    @jduklas #AMAreadytalk
  • 13. People Talking to People
    @jduklas #AMAreadytalk
  • 14. Be Proactive
    @jduklas #AMAreadytalk
  • 15. Before: Developing Content
    Do a content audit
    Identify your own Subject Matter Experts
    Utilize social media to find topics
    Learn from others
    @jduklas #AMAreadytalk
  • 16. Before: Promoting
    Use your marketing channels
    Email
    Website
    Social Media
    Consider guest speakers
    Develop a series
    Tip: Start promoting your webinar on Twitter two weeks prior. Tweet often.
    @jduklas #AMAreadytalk
  • 17. Before: Social Sharing
    Tip: Include social sharing & event hash tag on sign-up page, thank you page and confirmation email
    @jduklas #AMAreadytalk
  • 18. Before: Make it Easy
    Limit required fields for you registration form
    Offer sign-in so previous attendees don’t have to fill out again
    Include “add to calendar” feature
    Tip: Ask for Twitter handle during registration. Engage attendees before the webinar even begins!
    @jduklas #AMAreadytalk
  • 19. Before: Consider Webinar Specific Social Media
    ReadyTalk’s webinar handle has more followers than its main @ReadyTalk handle
    @jduklas #AMAreadytalk
  • 20. Q2: Poll Question
    Which touch point is most influential in getting you to sign up for a webinar?
    Word of mouth (in person, directly forwarded)
    Tweet from company hosting webinar
    Tweet from trusted source
    Email from company
    Facebook
    LinkedIn
    Other
    @jduklas #AMAreadytalk
  • 21. During: Engagement
    Poll questions
    Have someone respond to the hash tag during the event
    Include a give-away at the end
    Tip: Include your Twitter handle and hash tag on every slide
    @jduklas #AMAreadytalk
  • 22. During: Content is King
    Bite-sized information
    Stats / facts
    Tips
    Examples
    Tip: Create “tweetable” content
    @jduklas #AMAreadytalk
  • 23. During: Tweet Chat
    @jduklas #AMAreadytalk
  • 24. After: Repurposing Content
    Turn into “tips” to place on Facebook, Twitter & LinkedIn
    Upload slides to Slideshare
    Available for download on your website
    Article on your blog
    Tip: Be clever in repurposing content, just like your school cafeteria
    @jduklas #AMAreadytalk
  • 25. After: Following-up
    Email offering the webinar with audio
    Consider additional value-added content
    Use post-webinar survey to tailor responses
    And make sure you ask the right questions!
    Retweet & respond to relevant hash tagged tweets
    Tip: Connect attendees to their Twitter handles for more customized follow-up
    @jduklas #AMAreadytalk
  • 26. Tracking Metrics
    Number of attendees
    Drop rate
    Tweets (before, during & after)
    Social mentions (Facebook, LinkedIn, other websites)
    Survey feedback
    Follow-up success
    Leads
    Revenue
    @jduklas #AMAreadytalk
  • 27. Tracking: Social Media Software Landscape
    @jduklas #AMAreadytalk
  • 28. Summary
    Social media is people talking to people
    Promote heavily before your webinar
    Include social sharing & hash tag wherever possible
    Create “Tweetable” content
    Be clever in repurposing
    Customize your follow-up
    Have a tracking / measurement plan
    @jduklas #AMAreadytalk
  • 29. Question & Answer
    Booyah Online Advertising
    Jamie Duklas
    facebook.com/booyah
    twitter.com/booyahagency
    twitter.com/jduklas
    linkedin.com/in/jamieduklas
    http://social-media-strategist.com/
    @jduklas #AMAreadytalk
    slideshare.net/jduklas
    Jamie Duklas | Director of Social Media | Booyah Online Advertising
    11030 CirclePoint Road | Suite 350 | Westminster, CO 80020
    ph: 303.345.6634  | fax: 303.345.6734 | booyahadvertising.com
  • 30. Thank You for your Participation!
    Questions?
    Jamie Duklas:
    twitter.com/jduklas
    linkedin.com/in/jamieduklas
    http://social-media-strategist.com
    General AMA Questions can be sent to alibb@ama.org
    Recording and Slides
    Slides and recording will be provided via email
    Twitter
    Please reference hash tag: #AMAReadyTalk, when tweeting about this webinar
    Today’s Presentation was brought to you by the ReadyTalk Web Conferencing
    Platform. If you are interested in learning more about ReadyTalk and their
    services, please visit www.ReadyTalk.com/AMA