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Leveraging Social Media to Improve Webinar Engagement
Leveraging Social Media to Improve Webinar Engagement
Leveraging Social Media to Improve Webinar Engagement
Leveraging Social Media to Improve Webinar Engagement
Leveraging Social Media to Improve Webinar Engagement
Leveraging Social Media to Improve Webinar Engagement
Leveraging Social Media to Improve Webinar Engagement
Leveraging Social Media to Improve Webinar Engagement
Leveraging Social Media to Improve Webinar Engagement
Leveraging Social Media to Improve Webinar Engagement
Leveraging Social Media to Improve Webinar Engagement
Leveraging Social Media to Improve Webinar Engagement
Leveraging Social Media to Improve Webinar Engagement
Leveraging Social Media to Improve Webinar Engagement
Leveraging Social Media to Improve Webinar Engagement
Leveraging Social Media to Improve Webinar Engagement
Leveraging Social Media to Improve Webinar Engagement
Leveraging Social Media to Improve Webinar Engagement
Leveraging Social Media to Improve Webinar Engagement
Leveraging Social Media to Improve Webinar Engagement
Leveraging Social Media to Improve Webinar Engagement
Leveraging Social Media to Improve Webinar Engagement
Leveraging Social Media to Improve Webinar Engagement
Leveraging Social Media to Improve Webinar Engagement
Leveraging Social Media to Improve Webinar Engagement
Leveraging Social Media to Improve Webinar Engagement
Leveraging Social Media to Improve Webinar Engagement
Leveraging Social Media to Improve Webinar Engagement
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Leveraging Social Media to Improve Webinar Engagement

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This presentation provides practical tips for using social media before, during and after a webinar to increase attendance, better engage the audience and continue the conversation after the event.

This presentation provides practical tips for using social media before, during and after a webinar to increase attendance, better engage the audience and continue the conversation after the event.

Published in: Technology, Business
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  • 1. Drive Audience Engagement Before, During and After a WebinarPresenter:Jamie Duklas, Director of Social Media, Boohyah! Online Advertising<br />Moderator:Alli Libb, American Marketing Association<br />The audio portion of today’s presentation is available via broadcast audio. <br />You can also dial in to hear audio: <br />Participants (US & Canada, Toll Free): 800.945.9434<br />Participants (International): +1 212.231.2907<br />
  • 2. 2<br />Register on the AMA Website<br />
  • 3. Housekeeping Items<br />Recording<br />A recording of this presentation will be made available via email<br />Slides The presentation slides will be made available via email<br />Twitter <br />Please reference hash tag: #AMAReadyTalk, when tweeting about this webinar<br />
  • 4. About ReadyTalk<br />
  • 5. Today’s Presenter<br />Jamie Duklas<br />Director of Social Media <br />Booyah! Online Advertising<br /><ul><li>He’s tall
  • 6. Leads the social media consulting practice at Booyah
  • 7. Board member, Social Media Club – Mile High
  • 8. Good at collecting student loans: MBA from University of Denver, undergrad from University of Wisconsin</li></li></ul><li>Drive Audience Engagement Before, During and After a Webinar <br />Jamie Duklas – Director of Social Media<br />July 27, 2011<br />@jduklas #AMAreadytalk<br />
  • 9. Our Work & Our Clients<br />Social<br />Media<br />Mobile Advertising<br />Online Display<br />Search<br />Marketing<br />SEO<br />Paid Search<br />Shopping Engines<br />Email<br />Creative Services<br />Local <br />Map Optimization<br />Paid Inclusion<br />Shopping Engines<br />@jduklas #AMAreadytalk<br />
  • 10. Overview<br /> Before: Content & Promotion<br /> During: Engagement<br /> After: Extending & Repurposing<br /> Tracking / Measurement<br /> Summary<br />Hashtag: #AMAreadytalk<br />@jduklas #AMAreadytalk<br />
  • 11. Why Social Media Can Make a Difference<br /> Increase attendees<br /> Create more buzz during the webinar<br /> Better follow-up afterward (nurture leads)<br /> Extend the life of your content<br />@jduklas #AMAreadytalk<br />
  • 12. Q1: Poll Question<br />Is your marketing B2C or B2B?<br /> Primarily B2C<br /> Primarily B2B<br /> Equally B2C and B2B<br />@jduklas #AMAreadytalk<br />
  • 13. People Talking to People<br />@jduklas #AMAreadytalk<br />
  • 14. Be Proactive<br />@jduklas #AMAreadytalk<br />
  • 15. Before: Developing Content<br /> Do a content audit<br /> Identify your own Subject Matter Experts<br /> Utilize social media to find topics<br /> Learn from others<br />@jduklas #AMAreadytalk<br />
  • 16. Before: Promoting<br /> Use your marketing channels<br />Email<br />Website<br />Social Media<br /> Consider guest speakers<br /> Develop a series<br />Tip: Start promoting your webinar on Twitter two weeks prior. Tweet often.<br />@jduklas #AMAreadytalk<br />
  • 17. Before: Social Sharing<br />Tip: Include social sharing & event hash tag on sign-up page, thank you page and confirmation email<br />@jduklas #AMAreadytalk<br />
  • 18. Before: Make it Easy<br /> Limit required fields for you registration form<br /> Offer sign-in so previous attendees don’t have to fill out again<br /> Include “add to calendar” feature<br />Tip: Ask for Twitter handle during registration. Engage attendees before the webinar even begins!<br />@jduklas #AMAreadytalk<br />
  • 19. Before: Consider Webinar Specific Social Media<br />ReadyTalk’s webinar handle has more followers than its main @ReadyTalk handle<br />@jduklas #AMAreadytalk<br />
  • 20. Q2: Poll Question<br />Which touch point is most influential in getting you to sign up for a webinar?<br /> Word of mouth (in person, directly forwarded)<br /> Tweet from company hosting webinar<br /> Tweet from trusted source<br /> Email from company<br />Facebook<br /> LinkedIn<br /> Other<br />@jduklas #AMAreadytalk<br />
  • 21. During: Engagement<br /> Poll questions<br /> Have someone respond to the hash tag during the event<br /> Include a give-away at the end<br />Tip: Include your Twitter handle and hash tag on every slide<br />@jduklas #AMAreadytalk<br />
  • 22. During: Content is King<br /> Bite-sized information<br /> Stats / facts<br /> Tips<br /> Examples<br />Tip: Create “tweetable” content<br />@jduklas #AMAreadytalk<br />
  • 23. During: Tweet Chat<br />@jduklas #AMAreadytalk<br />
  • 24. After: Repurposing Content<br /> Turn into “tips” to place on Facebook, Twitter & LinkedIn<br /> Upload slides to Slideshare<br /> Available for download on your website<br /> Article on your blog<br />Tip: Be clever in repurposing content, just like your school cafeteria<br />@jduklas #AMAreadytalk<br />
  • 25. After: Following-up<br /> Email offering the webinar with audio<br /> Consider additional value-added content<br /> Use post-webinar survey to tailor responses<br />And make sure you ask the right questions!<br />Retweet & respond to relevant hash tagged tweets<br />Tip: Connect attendees to their Twitter handles for more customized follow-up<br />@jduklas #AMAreadytalk<br />
  • 26. Tracking Metrics<br />Number of attendees<br /> Drop rate<br /> Tweets (before, during & after)<br /> Social mentions (Facebook, LinkedIn, other websites)<br /> Survey feedback<br /> Follow-up success<br />Leads<br />Revenue<br />@jduklas #AMAreadytalk<br />
  • 27. Tracking: Social Media Software Landscape<br />@jduklas #AMAreadytalk<br />
  • 28. Summary<br /> Social media is people talking to people<br /> Promote heavily before your webinar<br /> Include social sharing & hash tag wherever possible<br /> Create “Tweetable” content<br /> Be clever in repurposing<br /> Customize your follow-up<br /> Have a tracking / measurement plan<br />@jduklas #AMAreadytalk<br />
  • 29. Question & Answer<br />Booyah Online Advertising<br />Jamie Duklas<br />facebook.com/booyah<br />twitter.com/booyahagency<br />twitter.com/jduklas<br />linkedin.com/in/jamieduklas<br />http://social-media-strategist.com/<br />@jduklas #AMAreadytalk<br />slideshare.net/jduklas<br />Jamie Duklas | Director of Social Media | Booyah Online Advertising<br />11030 CirclePoint Road | Suite 350 | Westminster, CO 80020<br />ph: 303.345.6634  | fax: 303.345.6734 | booyahadvertising.com<br />
  • 30. Thank You for your Participation! <br />Questions? <br />Jamie Duklas: <br />twitter.com/jduklas<br />linkedin.com/in/jamieduklas<br />http://social-media-strategist.com<br />General AMA Questions can be sent to alibb@ama.org <br />Recording and Slides<br />Slides and recording will be provided via email<br />Twitter <br />Please reference hash tag: #AMAReadyTalk, when tweeting about this webinar<br />Today’s Presentation was brought to you by the ReadyTalk Web Conferencing<br />Platform. If you are interested in learning more about ReadyTalk and their<br />services, please visit www.ReadyTalk.com/AMA <br />

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