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Leveraging Social Media to Improve Webinar Engagement
 

Leveraging Social Media to Improve Webinar Engagement

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This presentation provides practical tips for using social media before, during and after a webinar to increase attendance, better engage the audience and continue the conversation after the event.

This presentation provides practical tips for using social media before, during and after a webinar to increase attendance, better engage the audience and continue the conversation after the event.

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    Leveraging Social Media to Improve Webinar Engagement Leveraging Social Media to Improve Webinar Engagement Presentation Transcript

    • Drive Audience Engagement Before, During and After a WebinarPresenter:Jamie Duklas, Director of Social Media, Boohyah! Online Advertising
      Moderator:Alli Libb, American Marketing Association
      The audio portion of today’s presentation is available via broadcast audio.
      You can also dial in to hear audio:
      Participants (US & Canada, Toll Free): 800.945.9434
      Participants (International): +1 212.231.2907
    • 2
      Register on the AMA Website
    • Housekeeping Items
      Recording
      A recording of this presentation will be made available via email
      Slides The presentation slides will be made available via email
      Twitter
      Please reference hash tag: #AMAReadyTalk, when tweeting about this webinar
    • About ReadyTalk
    • Today’s Presenter
      Jamie Duklas
      Director of Social Media
      Booyah! Online Advertising
      • He’s tall
      • Leads the social media consulting practice at Booyah
      • Board member, Social Media Club – Mile High
      • Good at collecting student loans: MBA from University of Denver, undergrad from University of Wisconsin
    • Drive Audience Engagement Before, During and After a Webinar
      Jamie Duklas – Director of Social Media
      July 27, 2011
      @jduklas #AMAreadytalk
    • Our Work & Our Clients
      Social
      Media
      Mobile Advertising
      Online Display
      Search
      Marketing
      SEO
      Paid Search
      Shopping Engines
      Email
      Creative Services
      Local
      Map Optimization
      Paid Inclusion
      Shopping Engines
      @jduklas #AMAreadytalk
    • Overview
      Before: Content & Promotion
      During: Engagement
      After: Extending & Repurposing
      Tracking / Measurement
      Summary
      Hashtag: #AMAreadytalk
      @jduklas #AMAreadytalk
    • Why Social Media Can Make a Difference
      Increase attendees
      Create more buzz during the webinar
      Better follow-up afterward (nurture leads)
      Extend the life of your content
      @jduklas #AMAreadytalk
    • Q1: Poll Question
      Is your marketing B2C or B2B?
      Primarily B2C
      Primarily B2B
      Equally B2C and B2B
      @jduklas #AMAreadytalk
    • People Talking to People
      @jduklas #AMAreadytalk
    • Be Proactive
      @jduklas #AMAreadytalk
    • Before: Developing Content
      Do a content audit
      Identify your own Subject Matter Experts
      Utilize social media to find topics
      Learn from others
      @jduklas #AMAreadytalk
    • Before: Promoting
      Use your marketing channels
      Email
      Website
      Social Media
      Consider guest speakers
      Develop a series
      Tip: Start promoting your webinar on Twitter two weeks prior. Tweet often.
      @jduklas #AMAreadytalk
    • Before: Social Sharing
      Tip: Include social sharing & event hash tag on sign-up page, thank you page and confirmation email
      @jduklas #AMAreadytalk
    • Before: Make it Easy
      Limit required fields for you registration form
      Offer sign-in so previous attendees don’t have to fill out again
      Include “add to calendar” feature
      Tip: Ask for Twitter handle during registration. Engage attendees before the webinar even begins!
      @jduklas #AMAreadytalk
    • Before: Consider Webinar Specific Social Media
      ReadyTalk’s webinar handle has more followers than its main @ReadyTalk handle
      @jduklas #AMAreadytalk
    • Q2: Poll Question
      Which touch point is most influential in getting you to sign up for a webinar?
      Word of mouth (in person, directly forwarded)
      Tweet from company hosting webinar
      Tweet from trusted source
      Email from company
      Facebook
      LinkedIn
      Other
      @jduklas #AMAreadytalk
    • During: Engagement
      Poll questions
      Have someone respond to the hash tag during the event
      Include a give-away at the end
      Tip: Include your Twitter handle and hash tag on every slide
      @jduklas #AMAreadytalk
    • During: Content is King
      Bite-sized information
      Stats / facts
      Tips
      Examples
      Tip: Create “tweetable” content
      @jduklas #AMAreadytalk
    • During: Tweet Chat
      @jduklas #AMAreadytalk
    • After: Repurposing Content
      Turn into “tips” to place on Facebook, Twitter & LinkedIn
      Upload slides to Slideshare
      Available for download on your website
      Article on your blog
      Tip: Be clever in repurposing content, just like your school cafeteria
      @jduklas #AMAreadytalk
    • After: Following-up
      Email offering the webinar with audio
      Consider additional value-added content
      Use post-webinar survey to tailor responses
      And make sure you ask the right questions!
      Retweet & respond to relevant hash tagged tweets
      Tip: Connect attendees to their Twitter handles for more customized follow-up
      @jduklas #AMAreadytalk
    • Tracking Metrics
      Number of attendees
      Drop rate
      Tweets (before, during & after)
      Social mentions (Facebook, LinkedIn, other websites)
      Survey feedback
      Follow-up success
      Leads
      Revenue
      @jduklas #AMAreadytalk
    • Tracking: Social Media Software Landscape
      @jduklas #AMAreadytalk
    • Summary
      Social media is people talking to people
      Promote heavily before your webinar
      Include social sharing & hash tag wherever possible
      Create “Tweetable” content
      Be clever in repurposing
      Customize your follow-up
      Have a tracking / measurement plan
      @jduklas #AMAreadytalk
    • Question & Answer
      Booyah Online Advertising
      Jamie Duklas
      facebook.com/booyah
      twitter.com/booyahagency
      twitter.com/jduklas
      linkedin.com/in/jamieduklas
      http://social-media-strategist.com/
      @jduklas #AMAreadytalk
      slideshare.net/jduklas
      Jamie Duklas | Director of Social Media | Booyah Online Advertising
      11030 CirclePoint Road | Suite 350 | Westminster, CO 80020
      ph: 303.345.6634  | fax: 303.345.6734 | booyahadvertising.com
    • Thank You for your Participation!
      Questions?
      Jamie Duklas:
      twitter.com/jduklas
      linkedin.com/in/jamieduklas
      http://social-media-strategist.com
      General AMA Questions can be sent to alibb@ama.org
      Recording and Slides
      Slides and recording will be provided via email
      Twitter
      Please reference hash tag: #AMAReadyTalk, when tweeting about this webinar
      Today’s Presentation was brought to you by the ReadyTalk Web Conferencing
      Platform. If you are interested in learning more about ReadyTalk and their
      services, please visit www.ReadyTalk.com/AMA