Step-by-Step Guide to Academic-Industry Partnerships

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  • Many of you have flipped through a magazine, seen the drug ads with people frolicking in the fields…Now turn the page-- 6 point font, dozens or even hundreds of side-effects listed.Partially medico-legal reasons, partially just due to thorough studies.I do not have data on average number of side-effects per drug, but based on my work in this project, it is between 65 and 70; with several >200.
  • Early in academic season for fellowsA true work in progressFeedback, suggestion, critiques To shape direction over next 2 years
  • Early in academic season for fellowsA true work in progressFeedback, suggestion, critiques To shape direction over next 2 years
  • Different cultures, different expectations on timing, workflow, etc
  • Some loss of control over projects
  • Questionable benefit to your career
  • Publications layer of complexity
  • IP complexities
  • Translational potentialUnderlying technology?Application / implementation?Enhance awareness, improve use of a technology, adherence, etc
  • [For this talk, we are assuming you have a partner in mind; Will have a separate talk on how to identify potential partners]
  • The obvious question is do you know what they want?
  • The better question is..
  • The better question is..
  • The better question is..
  • Depends how much time and energy you will invest
  • You want this commitment to be at as high a level as possible, to avoid rug getting pulled out prematurely. Goes to VISIBILITY.
  • The better question is..
  • [Recognizing that some partnerships will be large scale with mission statements etc, and others will be smaller, but all should have some “Vision”]
  • Avoid tendency to lovefest
  • OsteoCoE, domain agnostic, focus on information, methodologies etc
  • Expect that the details will change as you get to better understand each other’s organizations
  • May be huge, may be small. But we can articulate and justify why we are doing it. We have a mutual understanding of what may be involved. We know where each other’s drivers are.
  • [Could be a topic unto itself, but to focus on the basics]
  • Took us 6 months
  • Time funding,
  • Time funding, etc
  • Took us 6 months
  • GOVERNANCE. Steering committee, and recourse (tie breakers).
  • Took us 6 months
  • Keep the lines of communication open throughout the contracting process. Don’t let the drafting process lose the momentum for what you are trying to do.
  • [Recognizing that some partnerships will be large scale with mission statements etc, and others will be smaller, but all should have some “Vision”]
  • Program manager, project managers
  • Program manager, project managers
  • Program manager, project managers
  • [Recognizing that some partnerships will be large scale with mission statements etc, and others will be smaller, but all should have some “Vision”]
  • Planning. Take high level ideas
  • Planning. Take high level ideas
  • No love fest!
  • [Recognizing that some partnerships will be large scale with mission statements etc, and others will be smaller, but all should have some “Vision”]
  • Papers, Presentations, Visible Output
  • Trans- Status ReportsTeam Relations – leads may not get alongAssumptions- CRO vs Collaboration
  • Trans- Status ReportsTeam Relations – leads may not get alongAssumptions- CRO vs Collaboration
  • [Recognizing that some partnerships will be large scale with mission statements etc, and others will be smaller, but all should have some “Vision”]
  • No love fest!
  • Need to articulate the value both internally and help your partner to articulate the value to their own stakeholders . Go back to the drivers.
  • [Recognizing that some partnerships will be large scale with mission statements etc, and others will be smaller, but all should have some “Vision”]
  • Step-by-Step Guide to Academic-Industry Partnerships

    1. 1. A Step-by-Step Guide to Creating Successful Academic-Industry Partnerships U Jon D. Duke, MD, MS Regenstrief Institute January 30, 2013
    2. 2. U
    3. 3. Step 1. Know Thyself Step 2. Know Thy Partner Step 3. Lay Out the Vision Step 4. Develop the Contract Step 5. Define the Infrastructure Step 6. (Serious) Project Planning Step 7. Do the Work Step 8. Review, Articulate, Iterate
    4. 4. Know Thyself Do you want to partner with Industry?
    5. 5. NIH Funding
    6. 6. Know Thyself Source: NIH
    7. 7. Know Thyself Source: NIH
    8. 8. 7+ Years
    9. 9. Photo: NASA Goddard Space Center
    10. 10. Photo: Peter Fleck
    11. 11. Do you want to partner with Industry? + Funding + Speed of Action + Breadth of Impact + Expertise + Cutting Edge Innovation
    12. 12. Academy Industry
    13. 13. The Tenure Track Source: Open Clip Art LIbrary
    14. 14. Source: US Patent Office
    15. 15. Do you want to partner with Industry? + Funding + Rapid Action + Breadth of Impact + Expertise + Cutting Edge Innovation - Differing cultures Some loss of control Uncertain career benefits Publication complexities IP complexities
    16. 16. Know Thyself What do you have to offer?
    17. 17. Does your work have translational potential?
    18. 18. Step 1. Know Thyself Step 2. Know Thy Partner Step 3. Lay Out the Vision Step 4. Develop the Contract Step 5. Define the Infrastructure Step 6. (Serious) Project Planning Step 7. Do the Work Step 8. Review, Articulate, Iterate
    19. 19. Do you know what they want?
    20. 20. Do they know what they want?
    21. 21. Do they understand the academic research environment? Photo: Dimitri B
    22. 22. Do they understand the academic research environment? Photo: Perkins
    23. 23. Do they have realistic expectations for funding?
    24. 24. Do they have realistic expectations for time?
    25. 25. What is the level of commitment?
    26. 26. At what level does that commitment exist?
    27. 27. Three Key Attributes: Respect, Flexibilty, Personability
    28. 28. Ideal Partner • Experience with academic research • Realistic expectations • High level of commitment at high levels in the company • Engage as equals • Flexible approach • Personable interactions
    29. 29. Step 1. Know Thyself Step 2. Know Thy Partner Step 3. Lay Out the Vision Step 4. Develop the Contract Step 5. Define the Infrastructure Step 6. (Serious) Project Planning Step 7. Do the Work Step 8. Review, Articulate, Iterate
    30. 30. Define the drivers for the relationship on both sides
    31. 31. Example Industry Drivers • • • • • • Develop intellectual property Increase sales Mitigate risks Gain access to experts Gain access to data Public relations benefits
    32. 32. Example Academic Drivers • • • • • • Fund one’s work Novel research Build infrastructure Develop IP Access to experts Gain insight into industry
    33. 33. Identify common areas that will satisfy drivers on both sides
    34. 34. Be Honest A 'No' uttered from the deepest conviction is better than a 'Yes' merely uttered to please. - Mahatma Ghandi
    35. 35. Be Creative With a breadth of drivers, you may find surprising areas will meet common goals.
    36. 36. Expect Change Over the course of your collaboration, areas of interest may shift.
    37. 37. The Vision
    38. 38. Step 1. Know Thyself Step 2. Know Thy Partner Step 3. Lay Out the Vision Step 4. Develop the Contract Step 5. Define the Infrastructure Step 6. (Serious) Project Planning Step 7. Do the Work Step 8. Review, Articulate, Iterate
    39. 39. Fear Not the Lawyers (but be patient)
    40. 40. Is the contractual commitment commensurate with the Vision?
    41. 41. Example Funding Mechanisms • • • • Up Front Funding Recurring Funding Milestone-based Funding Marketization-based Incentives
    42. 42. How is the Work Defined?
    43. 43. Are IP Issues Addressed?
    44. 44. Are IP Issues Addressed? • Who will own the IP? • Do you have the ability to make assurances? – University requirements – Multiple university affiliations • Involvement of researchers not part of this contract? • Relationship between IP and publications
    45. 45. Publication Rights • Ensure freedom to publish • But expect oversight from technical to ‘interpretive’ • Build in time for reviews and IP consideration • Shared authorship brings complexity • Recommend a Publication Committee
    46. 46. Steering and Tie Breakers
    47. 47. Expect an Escape Clause (make sure it’s mutual)
    48. 48. keep the lines open
    49. 49. Step 1. Know Thyself Step 2. Know Thy Partner Step 3. Lay Out the Vision Step 4. Develop the Contract Step 5. Define the Infrastructure Step 6. (Serious) Project Planning Step 7. Do the Work Step 8. Review, Articulate, Iterate
    50. 50. Steering: Guidance, Vision, Approval
    51. 51. Operations: Running the Day-to-Day Partnership
    52. 52. For Large Collaborations Multiple Project Teams Internal Advisory Board Cross-Cutting Cores
    53. 53. Steering Committee RI Internal Advisory Board Merck Internal Processes Operations Committee Project Team Project Team Operations Committee Project Team Project Team Data Core Biostatistics Core Natural Language Processing Core Project Team
    54. 54. Step 1. Know Thyself Step 2. Know Thy Partner Step 3. Lay Out the Vision Step 4. Develop the Contract Step 5. Define the Infrastructure Step 6. (Serious) Project Planning Step 7. Do the Work Step 8. Review, Articulate, Iterate
    55. 55. P P.P.P.P.P
    56. 56. The Single Most Critical Factor
    57. 57. Idea a long way
    58. 58. Ensure that everyone who might be interested later is informed now
    59. 59. Project Leads Should Be… • • • • Genuinely interested and invested in the topic Collaborative in nature Aware of the overall partnership vision Provided sufficient resources (FTE, PM, admin)
    60. 60. Write a Comprehensive Project Plan • Be explicit about the division of labor in preparing the project plan • Be aware of any protocol review requirements (e.g., IRB, DRC) up front • Provide buffer in project execution, recognizing communication challenges
    61. 61. Do both sides still see value in the project that has emerged?
    62. 62. Step 1. Know Thyself Step 2. Know Thy Partner Step 3. Lay Out the Vision Step 4. Develop the Contract Step 5. Define the Infrastructure Step 6. (Serious) Project Planning Step 7. Do the Work Step 8. Review, Articulate, Iterate
    63. 63. Begin with the End in Mind
    64. 64. Keeping Things on Track Transparency Monitor team relations Avoid Assumptions
    65. 65. If Things Go South… Review Goals and Plan Team Changes Terminate
    66. 66. Step 1. Know Thyself Step 2. Know Thy Partner Step 3. Lay Out the Vision Step 4. Develop the Contract Step 5. Define the Infrastructure Step 6. (Serious) Project Planning Step 7. Do the Work Step 8. Review, Iterate, Articulate
    67. 67. Review with all participants what worked and what didn’t.
    68. 68. Iterate on your processes.
    69. 69. Articulate the value of your partnership to your stakeholders. Help your partner do the same.
    70. 70. Steps to Creating a Successful Academic-Industry Partnership 1. Know Thyself 2. Know Thy Partner 3. Lay Out the Vision 4. Develop the Contract 5. Define the Infrastructure 6. (Serious) Project Planning 7. Do the Work 8. Review, Iterate, Articulate
    71. 71. Questions? jonduke@regenstrief.org

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