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Landis ch1

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  • sorry for this comment, i have commented on topic for recession, but then i went universal, excuse me .... !
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  • my solution for recession is universalisation, means evaluate all assets of universe and then apply necessary sum of new currency (Zik=100$) to pay all debts and to buy off all taxes from national governments ....
    of course for this we need adequate entity, i see on horizon only myself as the secular and universal, legal and official The God, recognised by UN and with contracts with all national states governments,
    of course i invite you all to create a fresh new account at google, free, but with my data: universal identities names and universal residence, like this: Zababau Ganetros Cirimbo Ostangu zaqaqef@gmail.com ogiriny64256142, ( you can create this one but then inform me), access to account i have to have because this is divinating universalisation, but you can open it for all, i simply have to arrange it to adapt to paradigm, isn't it ......
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    • 1. Landis
    • 2. Objec&ves• Define
graphic
design• Become
familiar
with
the
major
areas
of
specializa8on
    • 3. Defini&ons• Graphic
design
can
be
thought
of
as
a
visual
language
that
is
used
 to
convey
a
message
to
an
audience.
• A
graphic
design
is
a
visual
representa8on
of
an
idea
that
relies
on
 the
crea8on,
selec8on,
and
organiza8on
of
visual
elements
to
 create
an
effec8ve
communica8on.
A
graphic
design
solu8on
can:
 ★ persuade ★ inform
 ★ iden&fy
 ★ mo&vate ★ enhance
 ★ organize ★ brand ★ rouse ★ locate ★ engage ★ carry/convey
many
levels
of
meaning

    • 4. The
Graphic
Design
Profession The
graphic
design
profession
is
 an
expert
crea8ve
discipline
 that
focuses
on
visual/verbal
 communica8on
and
meaning.
    • 5. Specialized
Areas• Adver8sing
 – Involves
genera8ng
and
crea8ng
specific
 visual/verbal
messages
constructed
to
 inform,
persuade,
promote,
provoke,
or
 mo8vate
people
on
behalf
of
a
brand
or
 group • “group”
represents
both
commercial
 industry
and
social
cause
(non‐profit)
 organiza8ons. LOGAN’S: ADVERTISEMENTS KINETIC, SINGAPORE
    • 6. Specialized
Areas• Branding – The
en8re
development
process
of
crea8ng
a
brand,
brand
 name,
and
a
brand
iden8ty – Can
entail
developing
an
en8re
brand
experience • comprehensive
strategic,
unified,
integrated,
crea8ve
 program
for
a
brand
including
every
graphic
design
and
 adver8sing
applica8on
for
that
brand
with
an
eye
and
 mind
on
how
consumers
and
individuals
experience
the
 brand
or
group
as
each
interacts
with
it TAUBMAN:
BRANDING CARBONE
SMOLAN
AGENCY,
NEW
YORK
    • 7. Specialized
Areas• Iden&ty
design
 – Involves
the
crea8on
of
a
systema8c
visual
and
verbal
program
 intended
to
establish
a
consistent
visual
appearance—a
 coordinated
overarching
iden8ty
—and
spirit
or
image
for
a
brand
 or
group – Also
called
corporate
iden8ty,
brand
iden8ty,
and
corporate
design
    • 8. Specialized
Areas• Corporate
communica&on – Involves
any
visual
communica8on
applica8ons
that
 communicate
internally
with
employees,
create
materials
for
a
 sales
force
or
other
employees,
as
well
as
applica8ons
used
by
a
 corpora8on
or
organiza8on
to
communicate
externally
with
 other
businesses,
the
public
and
stockholders,
and
customers – Emphasis
is
on
maintaining
a
consistent
corporate
voice
 throughout
any
and
all
applica8ons
    • 9. Specialized
Areas• Environmental
design – Solves
problems
about
informa8on
 or
iden8ty
communica8on
in
 constructed
or
natural
 environments,
defining
and
 marking
interior
and
exterior
 commercial,
cultural,
residen8al,
 and
natural
environments W. L. GORE: EXHIBITION CARBONE SMOLAN AGENCY, NEW YORK
    • 10. Specialized
Areas• Informa&on
design – highly
specialized
area
 of
design – involves
making
large
 amounts
of
complex
 informa8on
clear
and
 accessible
to
audiences
 of
one
to
several
 hundred
thousand
    • 11. Specialized
Areas• Interac&ve
or
Experience
Design – graphic
design
and
adver8sing
for
screen‐based
media,
including
web,
 mobile,
widget,
kiosks,
digital
out‐of‐home,
CDs,
or
DVDs,
in
which
the
 user
interacts
with
the
applica8on THE
DESIGN
CENTER
at
KEAN
UNIVERSITY:
WEBSITE LAVA
DOME
CREATIVE,
BOUND
BROOK,
NEW
JERSEY
    • 12. Specialized
Areas• Mo&on
Graphics – screen‐based
visual
communica8on
moving
(sequen8ally)
in
dura8on,
 including
film
8tle
design,
TV
graphics
design,
openers,
e‐mail
videos,
 mobile
mo8on
graphics,
mo8on
for
video‐sharing
pla]orms,
and
 promo8onal
mo8on
presenta8ons
for
any
screen
    • 13. Specialized
Areas• Package
Design – involves
the
complete
strategic
planning
and
designing
of
the
 form,
structure,
and
appearance
of
a
product’s
package,
which
 func8ons
as
casing,
promotes
a
brand,
presents
informa8on,
and
 becomes
a
brand
experience OLIVE
GREEN
DOG:
 COOKIE
PACKAGING MODERN
DOG
DESIGN
 CO.,
SEATTLE
    • 14. Specialized
Areas• Promo&onal
design – Design
intended
to
introduce,
sell,
or
promote
brands
(products
and
 services),
ideas,
or
events
and
to
introduce
or
promote
groups
and
 social
causes – Some8mes
overlaps
with
adver8sing,
in
defini8on
and
purpose HONENS:
POSTERS WAX,
CALGARY,
ALBERTA
    • 15. Specialized
Areas • Publica&on
design – Involves
the
design
of
editorial
content – Also
called
editorial
design. – The
publica8on
designer
makes
content
accessible,
interprets
 the
content’s
inten8on
to
clearly
communicate,
enhances
the
 reader’s
experience,
and
establishes
a
voice,
character/spirit,
 and
format
for
the
publica8on. • Typographic Design – Highly specialized area of graphic design focusing on the creation and design of fonts, type treatments, and the drawing of letterforms by hand (as opposed to type generated on a computer)
    • 16. Applica&ons
within
Specialized
Areas• Adver8sing – Print
ads,
television
commercials,
unconven8onal
formats,
banner
ads,
web
 sites,
“webisodes,”
web
films,
product
placement,
viral
marke8ng,
direct
mail,
 branded
entertainment,
product
placement
• Branding – Brand
naming,
brand
concep8on,
brand
iden8ty,
brand
revitaliza8on,
brand
 launch,
brand
relaunch,
brand
environments,
global
branding,
corporate
 branding,
social
cause
branding,
brand
strategy• Iden8ty
Design – Logos,
visual
iden8ty,
corporate
iden8ty,
branding
    • 17. Applica&ons
within
Specialized
Areas• Corporate
Communica8on – Annual
reports,
brochures,
sales
kits,
marke8ng
collateral,
corporate
 publica8ons,
business‐to‐business
applica8ons,
corporate
websites
and
 intranet,
and
new
product
offerings
applica8ons• Informa8on
Design – Charts,
graphs,
pictograms,
signs,
symbol
signs,
icons,
web
sites,
sign
systems• Environmental
Design – Architectural
interiors,
interplan
exhibit
environmental
graphics,
exhibits,
 environmental
wayfinding
(system
of
integrated
signs)
    • 18. Applica&ons
within
Specialized
Areas• Interac8ve
or
Experience
Design – Websites,
widgets,
social
networking,
video
sharing,
photo
sharing,
blogs,
 vlogs,
games
and
other
entertainment,
and
mobile
applica8ons• Mo8on
Graphics – Film
8tle
design,
TV
graphics
design,
openers,
e‐mail
videos,
mobile
mo8on
 graphics,
mo8on
for
video‐sharing
pla]orms,
and
promo8onal
mo8on
 presenta8ons
for
any
screen• Package
Design – Structural
packaging,
packaging
and
visual
iden8ty
systems,
packaging
 graphics,
new
brand
development,
and
self‐promo8on,
with
applica8ons
 ranging
from
consumer
packaged
goods
to
CDs
to
shopping
bags
and
more
    • 19. Applica&ons
within
Specialized
Areas • Promo8onal
design – CD
covers,
book
covers
and
jackets,
posters,
packaging,
web
 sites,
web
banners,
mo8on
graphics
(film
8tle
design,
TV
 graphics
design,
openers,
promo8onal
mo8on
presenta8ons),
 mul8media
promo8ons,
giveaways,
merchandise
catalogs,
 direct
mail,
invita8ons,
announcements • Publica8on
Design – Book
design,
magazine
design,
newspaper
design,
newslebers,
 booklets • Typographic
Design – Custom
and
proprietary
font
design
for
digital
type
foundry,
 hand
lebering,
custom
typography
    • 20. Mass
Media• For
many
visual
communica8ons
categories,
different
media
can
be
employed. – Print,
digital,
broadcast,
unconven8onal,
or
film – Mul8ple
channel
campaigns
    • 21. The
Nature
and
Impact
ofVisual
Communica&ons• Produced
in
mul8ples
(reproduc8on
and
distribu8on),
graphic
 design
is
created
for
a
specific
audience.• In
graphic
design,
a
message
is
inten8onally
designed,
transmibed,
 and
then
received
by
viewers.
    • 22. Employment
in
theVisual
Communica&on
Field• The
main
places
of
employment
for
a
visual
 communica8on
professional
are: – Design
studios – Adver8sing
agencies – Branding
firms – Integrated
 communica8on
firms – Publishers – Marke8ng
companies – Digital
/
Interac8ve
 agencies – Organiza8ons
with
in‐ house
design
 – Guerrilla
/
 departments Unconven8onal
 marke8ng
firms – Freelance
and
self‐ employed
designers
    • 23. Collaboration • From
developing
a
strategy
to
nego8a8ng
a
fee
to
choosing
a
printer,
 the
client
and
graphic
designer
collaborate.• A
graphic
designer
also
works
with
other
visual
communica8ons
 professionals – Crea8ve
directors – Design
directors – Associate
crea8ve
directors – Produc8on
experts – Photographers,
illustrators,
copywriters,
and
art
directors
 – Specialists • (interac8ve
/
type/lebering
/
architects
/
film
directors
/
 producers
/
cas8ng
directors
/
talent
(actors,
musicians,
 and
models)
/
music
houses
/
IT
professionals
/
 psychologists
/
social
anthropologists/market
researchers)
 – Printers
and
printers’
sales
representa8ves
    • 24. “Design
MaVers”• Paula
Scher,
Pentagram – The
visual
communica8ons
profession
helps
to
drive
the
economy,
provide
 informa8on
to
the
public,
and
promote
research
and
development
of
goods
 and
services.
    • 25. Ethics
in
Visual
Communica&ons• Each
individual
designer
is
responsible
to
discover
ethical
ways
to
 prac8ce.
• Any
design
problem
can
be
solved
in
a
great
number
of
ways
and
 each
solu8on
has
different
economic
and
social
benefits
and
 consequences.
    • 26. Summary• Graphic
design
and
adver8sing
both
play
a
key
role
in
the
appearance
of
almost
all
 print,
film,
and
screen‐based
media,
forming
society’s
popular
visual
landscape.• Graphic
designers
and
adver8sing
art
directors
are
the
crea8ve
professionals
who,
 through
ethical
prac8ce,
use
constructed
visual
communica8on
to
convey
 messages
and
informa8on
to
an
audience. 
• Visual
communica8on
can
persuade,
inform,
iden8fy,
mo8vate,
enhance,
organize,
 brand,
rouse,
locate,
engage,
and
carry
or
convey
many
levels
of
meaning.
    • 27. Summary• Visual
communica8on
professionals
work
in
a
variety
of
secngs— design
studios,
branding
firms,
companies,
corpora8ons
and
 organiza8ons
with
in‐house
design
departments,
publishers,
 interac8ve
agencies,
unconven8onal
marke8ng
firms,
adver8sing
 agencies,
and
integrated
communica8on
firms,
as
well
as
in
their
 own
studios
as
freelancers.
They
collaborate
with
a
good
number
of
 other
crea8ve
professionals
as
well
as
with
their
clients.• Design
mabers:
Visual
communica8on
helps
society
in
a
great
 number
of
ways,
from
driving
the
economy
to
informing
the
public.
• Visual
communica8on
professionals
need
to
be
well
educated
with
 a
strong
liberal
arts
background
and
excellent
training
in
design
and
 wri8ng.
They
must
also
be
conversant
in
ethics.

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