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What a wild decade it has been for web developers! The post dot com bubble has seen a widening gap between technology used in the mass market and the leading edge of innovation. The slowed adoption of advancing technology has posed a significant challenge for developers as well as an opportunity for creative innovation. Couple these challenges with new demands for engaging the user and you have an environment ripe for rapid change. With the increased dialog and engagement between browser vendors, developers and users; innovative solutions such as jQuery; and the push for unification around the Open Web, what will unfold over the coming years? Join in the discussion as we explore the impact that HTML 5, jQuery and the Open Web will have on businesses, society and the changing market.