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    Xtranormal library program Xtranormal library program Document Transcript

    •     Jessica Smith Reference & Instruction Librarian, Lorain Public Library (555) 123-4567 jsmith@lpl.org      
    •   Xtranormal: A text-to-movie tutorial | 2  Executive SummaryThis  library  program  focuses  on  creating  a  digital  story  using  the  text-­‐to-­‐movie  website,  Xtranormal.  The  program  is  geared  towards  teens  (ages  14-­‐18),  and  will  take  place  on  July  23,  2012  at  the  Lorain  Public  Library  in  Lorain,  Ohio.  Xtranormal  is  a  website  that  hosts  text-­‐to-­‐speech  based  computer  animated  video  clips,  featuring  animated  three-­‐dimensional  characters  speaking  in  monotone  computer  voices.  Users  who  log  into  the  site  may  create  videos  by  scripting  the  dialog  and  choosing  from  a  menu  of  camera  angles  and  predesigned  characters  and  scenes.  Xtranormal  videos  may  also  be  created  through  an  interface  on  the  YouTube  web  site,  and  Xtranormals  animation  software,  called  State,  may  be  downloaded  free  and  run  offline.  (http://en.wikipedia.org/wiki/Xtranormal)    CONTENTSExecutive Summary 2  About the Lorain Community 3   Demographics   3   Population   3  About the Lorain Public Library System 4   2010  Financial  Summary  for  Lorain  Public  Library  System*   4    At  Your  Service  –  A  Look  at  LPL’s  Numbers  for  2010   4  Why Xtranormal at LPL? 6   Goals     6   Logistics   6  Conclusion 8  Appendix 9           2  
    •   Xtranormal: A text-to-movie tutorial | 3  About the Lorain CommunityLorain  is  a  city  in  Lorain  County,  Ohio,  United  States.  The  municipality  is  located  in  northeastern  Ohio  on  Lake  Erie,  at  the  mouth  of  the  Black  River,  about  30  miles  west  of  Cleveland.  As  of  the  2010  Census,  the  city  had  a  total  population  of  64,097,  making  it  Ohios  10th  largest  city.  It  was  first  settled  in  1807  and  was  originally  named  Charleston.  (http://en.wikipedia.org/wiki/Lorain,_Ohio)  Below  is  a  brief  analysis  on  several  of  the  key  demographics  concerning  the  city  of  Lorain,  including  race/ethnicity,  income,  population  and  age.    Demographics   INCOME**Race/Ethnicity   White    MEDIAN/MEAN  INCOME  The  city  of  Lorain  is  made  up   The  median  income  (dollars)  for  households   (67.9%)   in  Lorain  is  estimated  at  $32,787;  compared  primarily  of  a  White/Caucasian   to  the  mean  income  (dollars)  at  $42,872  population  with  57.9%,  followed   Hispanic  by  a  25.2%  majority  of  Hispanic   (25.2%)  or  Latino  and  17.6  %  African    Below  is  a  breakdown  chart  of  the   African   income  ranges  (seen  in  legend)  Americans.  The  ‘Other’   American   between  Households  and  Families:  represents  American  Indian,   (17.6%)  Alaska  Native  and  Asian  Americans.   Other     H (.9%)   o*Statistics  taken  from  the  2010   uUS  Census,  percentages  not   sequivalent  to  100.00  scale     e h oPopulation l FAccording  to  the  2010  U.S.  Census,  the  population  percent  change  between   athe  years  2000-­‐2010  has  decreased  6.6%,  mainly  as  a  result  of  the  declining   meconomy  (closing  steel  plants  and  Ford  car  dealerships  that  make  up  a  large   ilchunk  of  employment  in  the  city).  It  is  interesting  to  note  that  the  persons   i eunder  18  years  of  age  make  up  26.7%  of  the  population  –  the  very  age  group   s  we  are  targeting  for  the  digital  storytelling  program  at  Lorain  Public  Library.     Number   Percent  %   <$10,000   $10,000-­‐$24,999  TOTAL POPULATION 64,097   100.00  MALE POPULATION 30,447   47.5   $25,000-­‐$49,999   >$50,000  FEMALE POPULATION 33,650   52.5  MEDIAN AGE (YEARS) 38.0   (X)      *Income  percentages  are  taken  from  the  2010  U.S.  Census  -­‐  INCOME  IN  THE  PAST  12  MONTHS  (IN  2010  INFLATION-­‐ADJUSTED  DOLLARS)  2008-­‐2010  American  Community  Survey  3-­‐Year  Estimates.  The  main  focus  was  on  households  and  families  (excluding  married-­‐couple  families  and  nonfamily  households).     3  
    •   Xtranormal: A text-to-movie tutorial | 4  About the Lorain Public Library System  Lorain  Public  Library  System  (LPLS)  began  as  an  association  library  when  a  committee  of  interested  citizens  joined  together  in  1901.  The  Association’s  trustees  secured  a  grant  from  the  Carnegie  Foundation  to  erect  a  library  building  in  Lorain  that  was  completed  in  1904.  Today,  LPLS  serves  a  diverse  population  of  approximately  123,000.  The  library  system  provides  library  service  to  school  districts  including  Lorain  City  Schools,  Clearview  Schools,  Firelands  Schools,  Avon  Schools,  Columbia  Schools,  North  Ridgeville  Schools  and  Sheffield/Sheffield  Lake  Schools.    Service  is  provided  by  the  Main  Library  in  Lorain,  five  branch  libraries,  and  through  outreach  services,  including  Bookmobile  service  and  Books-­‐by  Mail  service.  Lorain  Public  Library  has  been  a  member  of  CLEVNET  since  1990.  (http://www.clevnet.org/lorain.php)  2010 Financial Summary for Lorain Public Library System* Staffing   •  $5,358,76  =  56%  of  Expenditures   •  145  employees  in  LPLS  (in  2010,  19  positions  were   cut  and  a  wage  freeze  was  implemented)   Size  (Collection)   •  440,288  Books;  2,465  CD  ROMS;  50,124   Paperbacks;  19,628  Books  on  CD  &  Cassette;   48,685  Music  CDs;  25,527  Video  Cassettes;  and   83,184  DVDs   Budget  =  $10  million   • 40%  -­‐  state  funding;  46%  -­‐  levies;  11%   state  rollbacks  and  transfers;  4%  other      Source:  http://lorain.lib.oh.us/documents/LPLS2010AnnuaReport.pdf     4  
    •   Xtranormal: A text-to-movie tutorial | 5  At Your Service – A Look at LPL’s Numbers for 20102,150,679  items  were  borrowed.  208,364  reference  questions  were  answered  by  LPLS  staff.  91,342  patrons  held  library  cards.  873,590  people  visited  our  libraries.  2,465  library  programs  were  offered  with  53,283  in  attendance.  Community  groups  used  our  meeting  rooms   825  times.  Citizens  used  our  public  computers   169,936  times.  3,829  children  and  1,098  teens  participated  in  the  Summer  Reading  Program,  funded  through  a  grant  from  The  Stocker  Foundation  and  Nord  Family  Foundation.  Key  partners  were  Lorain  County  Metro  Parks  and  the  Lorain  County  Ironmen  baseball  team.  322  families  read  3,777  books  together  in  the  Family  Read-­‐Aloud  Program  sponsored  by  The  Foundation  of  the  Lorain  Public  Library  System,  Inc.  through  a  generous  donation  from  Emerson  Network  Power  of  Lorain.  20,535  people  visited  the  Bookmobile.                    *Information  based  on  Lorain  Public  Library  System  as  a  whole  (6  branches  and  Bookmobile)  Source:  http://lorain.lib.oh.us/documents/LPLS2010AnnuaReport.pdf       5  
    •   Xtranormal: A text-to-movie tutorial | 6  Why Xtranormal at LPL?Based  on  the  statistics  of  information  provided  above,  it  is  clear  that  the  percentage  of  children/teens  ages  12-­‐18  is  a  large  chunk  of  the  Lorain  community  population.  Combined  with  the  fact  that  Lorain  Public  Library  has  a  heavy  traffic  flow  of  these  young  users  from  the  local  schools,  day  cares,  and  households  on  a  daily  basis,  there  is  a  need  to  focus  on  more  instructional  and  entertainment  programs  for  this  growing  patron  base.    XtraNormal  was  recommended  due  to  its  appeal  as  a  free  3D  text-­‐to-­‐movie  program  that  opens  up  to  wider  program  potential  (digital  storytime,  movie  nights,  book  club  for  the  screen,  etc.).  LPL  already  has  a  computer  lab  with  projector  and  speakers  to  create  and  display  the  movies,  and  the  promotional  aspects  combined  with  prizes  for  ‘best  movie’  will  help  draw  in  participants.  What’s  more,  Xtranormal  allows  users  to  share  their  finished  products,  either  directly  through  the  site  or  by  downloading  to  their  desktop/flash  drive.    Goals § Introduce  new  forms  of  digital  programming  to  the  library  community,  specifically  with  the  younger  ‘digital   native’  generation   § Use  a  creative  outlet  to  help  teens  express  themselves  in  an  atmosphere  outside  the  home  or  school  environment,   with  the  possibility  of  expanding  the  program  to  become  a  monthly  activity.   § Increase  visibility  of  Lorain  Public  Library  as  an  interactive  community  space  that  houses  a  multitude  of  print  and   electronic  resources.  LogisticsFunding  For  this  library  program,  the  main  components  needed  to  implement  the  project  are  already  in  place:  computer  lab,  free  text-­‐to-­‐movie  website,  projector).  The  main  costs  will  come  from  promotional  materials  (signs,  handouts,  and  additional  advertisement  in  the  community)  and  prizes  for  the  winner(s)  of  ‘best  movie’  as  well  as  some  library  swag  for  all  participants.  Several  local  businesses  have  partnered  with  LPL  to  donate  various  materials  and  gift  items  for  this  program,  which  will  cut  prize  costs  considerably.       6  
    •   Xtranormal: A text-to-movie tutorial | 7  Cost/Attendance  There  is  no  cost  to  attend  the  program,  but  participants  must  register  in  advance  and  a  sign-­‐in  sheet  be  implemented  to  gauge  the  turnout  based  on  initial  registration.  This  preliminary  program  will  also  help  determine  if  the  program  should  be  repeated  in  the  future,  how  often  it  should  be  offered,  and  if  walk-­‐ins  would  be  permissible  down  the  line.  Attendance  is  limited  to  the  number  of  computers  in  the  lab  (25),  and  the  teens  will  have  the  option  of  working  alone  or  in  pairs.  Location  &  Scheduling  Since  this  program  is  being  developed  by  LPL,  and  the  location  of  the  event  is  taking  place  in  the  library  computer  lab,  there  is  not  rental  cost  or  scheduling  conflicts  to  work  around  -­‐  this  will  be  handled  internally  before  the  program  is  promoted.  The  month  of  July  was  picked  to  have  the  program  due  to  its  timing  during  the  middle  of  summer,  free  from  school  and  most  extra-­‐curricular  conflicts.  While  the  date  selected,  July  23,  falls  on  a  Monday,  this  should  not  detract  from  a  sizeable  turnout  based  on  the  previous  explanation.  The  program  will  last  2  hours,  and  begin  at  6pm  (mainly  to  allow  time  for  parents  to  get  home  from  work/transport  the  teens  to  the  library,  and  also  occur  after  most  extra-­‐curricular  activities  end  for  the  day).    Publicity/Promotion  As  stated  early,  the  bulk  of  promotion  will  include  advertisement  on  the  library  website,  print  signs  and  handouts  within  the  library,  press  releases,  social  networking  (Facebook,  Twitter,  Google+)  event  notifications,  newspaper  ads,  as  well  as  the  local  cable  TV  and  radio  stations.  Within  the  community,  publicity  will  stretch  to  local  businesses,  school  websites,  neighboring  libraries,  and  movie  theaters.  Lorain  County  also  has  several  summer  youth  theaters  that  take  place  between  the  months  of  June-­‐August,  and  will  be  contacted  with  the  program  information  for  any  interested  participants  from  these  local  theaters.  Before  the  Event  Confirmation  emails  will  be  sent  out  to  those  that  registered  for  the  event  several  days  before  to  reiterate  start  time  and  room  number.  The  librarian  instructing  the  session  will  make  sure  the  room  is  clean,  set  up  with  working  computers  and  projector,  test  the  sound  from  the  website,  and  place  an  order  for  light  snacks  (liquids  in  closed  containers).       7  
    •   Xtranormal: A text-to-movie tutorial | 8  Day  of  the  Event  Have  handouts  and  surveys  printed  out  and  in  place  at  the  computer  lab.  Alert  library  staff  of  the  program  in  case  they  receive  directional  questions  or  confusion.  Session  will  last  2  hours,  with  a  15-­‐minute  break  in  between:  preliminary  survey  issued  at  the  beginning  to  gauge  skill  level/interest,  instruct  on  goals  of  program,  show  how  to  use  Xtranormal,  give  time  for  teens  to  create  movie,  screen  them  and  award  prize  for  winner,  give  out  evaluation  survey  at  the  end.  See  the  ‘Appendix’  session  for  full  lesson  plan  and  handout  that  will  be  provided  to  participants.    After  the  Event  Determine  what  worked  and  what  didn’t.  Was  the  session  too  short?  Should  it  be  spaced  out  a  couple  days?  Should  the  screening  take  place  on  a  separate  day,  with  the  option  of  inviting  family/friends  to  watch?  Did  the  teens  enjoy  the  experience?  Were  they  bored?  Confused?  Did  they  abuse  the  privilege  (make  lewd/inappropriate  movies)?  How  can  we  expand  this  program?  Offer  a  wider  age  group?  Themes?    ConclusionDigital  storytelling  is  a  fun,  innovative  and  creative  way  to  bring  an  otherwise  apathetic  group  into  the  library  for  a  ‘skies  the  limit’  type  of  activity.  With  the  help  of  the  instructional  librarian,  they  will  leave  with  the  skills  and  tools  to  go  off  and  create  their  own  digital  movies,  show  their  friends,  and  (hopefully)  look  into  more  fun  events  held  at  the  Lorain  Public  Library.  The  cost  is  minimal  in  comparison  to  the  opportunity  of  involving  teens  in  the  library  while  promoting  visibility  and  increasing  digital  components  to  library  instruction.                 8  
    •   Xtranormal: A text-to-movie tutorial | 9                     Appendix       9  
    •   Xtranormal: A text-to-movie tutorial | 10   Xtranormal: Digital Storytelling Ages 14-18 A text-to-movie tutorial July 23, 2012 Overview Materials Xtranormal’s motto is as follows: “If you can type, you can make a movie.” The session will take place in the This free online feature will be used to exemplify an interactive method of main instructional computer lab at the digital storytelling, with a screening of the final productions as the end result of library. Students will utilize the instruction. ! Handouts & Surveys Objectives ! PC/laptops for each user During this 2-hour session, students will ! Internet connection ! Discuss what makes a great digital story ! Familiarize themselves with the basics of the site, as well as the movie ! Computer and projector with editor with simple to follow interface sound ! Work alone or in groups of 2-3 to create their own digital story ! Prizes for Xtranormal winner Activities ! Distribute handouts and discuss instruction agenda Other Resources ! Present slideshow on Xtranormal with step-by-step instructions on Students will be asked to incorporate how to create a movie using the program, concluding with an example at least one story from a physical of a finished movie book in the library to their own digital creations. These selections will be ! Address questions and ideas for possible text-to-movie projects done prior to the instructional session, and they will be given the call #’s for ! Devote remaining time for students to create their own Xtranormal movie – either alone or in small groups the books they have chosen. This type of ‘scavenger hunt’ activity will help ! Showcase the finished results at the library to the public on a different familiarize the students with the day – the winner (chosen by a combination of their peers and audience layout of the printed materials in the vote) will receive two (2) movie passes, a LPL canvas tote bag, and library, while also providing a focus have their movie displayed on the library website for their digital stories. ! Survey the students, both before and after the library instruction session to gain their input on previous movie-making knowledge and how they felt about using Xtranormal in a library setting Contact Info Jessica Smith Evaluation Reference & Instruction Librarian, Participants of the session will be given a short paper survey, both before and at the end of the instruction session, to gather feedback on any previous movie- Lorain Public Library making experience, their thoughts on Xtranormal as a learning tool and/or for (555) 123-4567 entertainment, and the value of the instruction from that of the librarian. Students will also ‘evaluate’ one another’s work by voting on their favorite jsmith@lpl.org digital story and help pick a winning movie.   10     Xtranormal: A text-to-movie tutorial 1
    •   Xtranormal: A text-to-movie tutorial | 11      What is Xtranormal?o !"#$%&$()*$+%,-.$%&$()*$/)0-$)$/&12-34$!"#$%&()*&+,#-",..#&,/0")&"1&%*$"1,2*+3"4(*56"&+",+" ,1&6)"(+*%$#6,-"0$5"62*")-.*+37"8&(")-.$"6&1$)0*+39",+5"*):6")(#+$5"*+)&","1&%*$7";+")0$" <$4",+5"&+"-&(#"5$62)&."=0)).>??<<<7@)#,+&#1,7/&1?,4&()A(6?B7""o C0*6".#&3#,1"()**D$6","<*5$"%,#*$)-"&E"FG"/0,#,/)$#6",+5"6$))*+36H",+5")(#+6")0$"(6$#"*+)&")0$" 5*#$/)&#H".#&5(/$#H",+5"<#*)$#I!!How do I use it?"J)$."K>"L#$,)$","E#$$",//&(+)"4-"6*3+*+3"(.",)"<<<7@)#,+&#1,7/&1"=E#$$"M"$,6-IB7!"J)$."N>";+/$"-&(",#$"&33$5"*+H"/*/2"&+")0$"OP,2$"P&%*$6:"),47"Q#&1"0$#$H"-&("/,+"/0&&6$"<0*/0")-.$"&E"/&$/)*&+",+5"+(14$#"&E",/)&#6"-&("<&(5"*2$")&"(6$7 ! ! !! ! ! ! ! ! ! ! ! ! !   ! 11  
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