Library Marketing Resources<br />Kimberly Collett<br />Wendy Coolidge<br />Kirsten DeMoss<br />Judith Jones<br />Kim McGra...
What are Library Marketing Resources?<br />Library Marketing Resources are tools that a librarian can use to learn ways to...
Key Issues in Library Marketing Resources:<br />The differences in resources are minimal between different types of librar...
A Good Marketing Resource will Include Information on …<br />Gathering community Data by doing an Environmental Scan; surv...
A Good Marketing Resource will Include Information on …<br />Relationship Marketing: building relationships between the li...
A Look at Our Resources:The Accidental Library Marketer by Kathy Dempsey<br />Includes information on assessments, using c...
http://oceanstatelibrarian.com/Library-Marketing.html<br />This resource  shows how a library can market the building and ...
http://www.ala.org/ala/issuesadvocacy/advocacy/advocacyuniversity/toolkit/index.cfm<br />This resource talks about how a l...
 http://www.olc.org/marketing/index.html<br />This resource from the Ohio Library Council offers information on creating a...
http://www.gale.cengage.com/power/marketing<br />Offers great “how-to” materials such as press releases, publicity guideli...
Library Marketing That Works! By Suzanne Walters<br />Includes information on fundraising concepts, web marketing, market ...
Bite-Sized Marketing: Realistic Solutions for the Over-Worked Librarian by Nancy Dowd, Mary Evangeliste, and Jonathan Silb...
http://themwordblog.blogspot.com/<br />Marketing blog with almost daily posts on a variety of topics.<br />
http://www.libraries.psu.edu/psul/toolkits/marketingtoolkit.html<br />Offers information  on all stages of marketing from ...
Building a Buzz: Libraries & Word-of Mouth Marketing by Peggy Barber & Linda Wallace<br />Another resource that stresses t...
One More Reason Why Marketing is Important …<br />“Effective marketing of excellent library<br /> services leads to better...
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Library Marketing Resources

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Powerpoint presentation on the Top 10 Library Marketing Resources by LIS 2830 students Kimberly Collett, Wendy Coolidge, Kirsten DeMoss, Judith Jones, Kim McGrath, and Jill Morse (Spring 2011).

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Library Marketing Resources

  1. 1. Library Marketing Resources<br />Kimberly Collett<br />Wendy Coolidge<br />Kirsten DeMoss<br />Judith Jones<br />Kim McGrath<br />Jill Morse O’Rourke<br />February 14, 2011<br />LIS 2830: Marketing & Public Relations for Libraries<br />
  2. 2. What are Library Marketing Resources?<br />Library Marketing Resources are tools that a librarian can use to learn ways to engage the community; to create programming; and to promote that programming, staff, and other resources and services.<br />
  3. 3. Key Issues in Library Marketing Resources:<br />The differences in resources are minimal between different types of libraries. A librarian needs to tailor the informationfound in a resource to fit his or her particular library’s needs.<br />“The key is to make our library services relevant to each group of potential users.”                                                          <br />http://www.infotoday.com/mls/apr98/howto.htm<br />
  4. 4. A Good Marketing Resource will Include Information on …<br />Gathering community Data by doing an Environmental Scan; surveying patrons and the community at large; SWOT Analysis<br />Items included in a Marketing Plan such as Executive Summary; Environmental Scan; Marketing Goals and Objectives; Marketing Strategy; Action Plan; a Budget; and an Evaluation<br />
  5. 5. A Good Marketing Resource will Include Information on …<br />Relationship Marketing: building relationships between the library and its community<br />Donor Marketing<br />Voter Marketing<br />
  6. 6. A Look at Our Resources:The Accidental Library Marketer by Kathy Dempsey<br />Includes information on assessments, using community demographics, and everyday promotions versus marketing.<br />
  7. 7. http://oceanstatelibrarian.com/Library-Marketing.html<br />This resource shows how a library can market the building and resources to make it more pleasing for patrons.<br />
  8. 8. http://www.ala.org/ala/issuesadvocacy/advocacy/advocacyuniversity/toolkit/index.cfm<br />This resource talks about how a librarian can do outreach and talk to the media or government officials to help boost funding during these tough economic times.<br />
  9. 9. http://www.olc.org/marketing/index.html<br />This resource from the Ohio Library Council offers information on creating a marketing plan and marketing the library’s products.<br />
  10. 10. http://www.gale.cengage.com/power/marketing<br />Offers great “how-to” materials such as press releases, publicity guidelines, print/design production guidelines, and mail house guidelines.<br />
  11. 11. Library Marketing That Works! By Suzanne Walters<br />Includes information on fundraising concepts, web marketing, market research, and basic marketing plan elements.<br />
  12. 12. Bite-Sized Marketing: Realistic Solutions for the Over-Worked Librarian by Nancy Dowd, Mary Evangeliste, and Jonathan Silberman<br />This book covers many concepts of marketing but stresses the importance of word-of-mouth marketing (WOMM).<br />
  13. 13. http://themwordblog.blogspot.com/<br />Marketing blog with almost daily posts on a variety of topics.<br />
  14. 14. http://www.libraries.psu.edu/psul/toolkits/marketingtoolkit.html<br />Offers information on all stages of marketing from the pre-planning to the evaluation.<br />
  15. 15. Building a Buzz: Libraries & Word-of Mouth Marketing by Peggy Barber & Linda Wallace<br />Another resource that stresses the importance of WOMM.<br />
  16. 16. One More Reason Why Marketing is Important …<br />“Effective marketing of excellent library<br /> services leads to better library<br /> support.” <br />    <br />http://www.skyways.org/KSL/development/marketingthesmalllibrary.pdf<br />
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