JSmith_lis2830_marketing_plan_spring11

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Marketing plan for 'Choose Privacy Week' at fictitious library. Used in LIS 2830 Marketing Class, University of Pittsburgh iSchool, Spring 2011.

Published in: Business, News & Politics
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JSmith_lis2830_marketing_plan_spring11

  1. 1. ! !"#$"%&$$(%)*"+$,"-.% !! ! ! ! !"##$%&()*+,-&.%%/& /($0-"*1%23(*% "#$$%&!()%*+! ,-(!./01! 234%5!.67!.188!!
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ibrarians feel a professional responsibility ! to protect the right to search for information free from surveillance. Privacy has long been the cornerstone of library services in America. (Privacyrevolution.org)&
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