JSmith_lis2830_marketing_plan_spring11
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Marketing plan for 'Choose Privacy Week' at fictitious library. Used in LIS 2830 Marketing Class, University of Pittsburgh iSchool, Spring 2011.

Marketing plan for 'Choose Privacy Week' at fictitious library. Used in LIS 2830 Marketing Class, University of Pittsburgh iSchool, Spring 2011.

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JSmith_lis2830_marketing_plan_spring11 JSmith_lis2830_marketing_plan_spring11 Document Transcript

  • ! !"#$"%&$$(%)*"+$,"-.% !! ! ! ! !"##$%&()*+,-&.%%/& /($0-"*1%23(*% "#$$%&!()%*+! ,-(!./01! 234%5!.67!.188!!
  • ! !"#$"%&$$(%)*"+$,"-.% 9+::$#!;4%<&=!>##?!! ! ! 8!01%,23)*%&4255+(-&@::?A%#5B!,%C44=!$#4<#$!$!*+#!)%D!&B#)%&!5%C44=!A:4!,%C4%!E#44!FD%<#4$%*=!%D!;%**$CG4H+7!;2I!,%C4%!E#44!FD%<#4$%*=!%$!&:)34%$#B!:A!334:J%)*#5=!017111!$*GB#D*$7!+5A!:A!K+%&+!4#!GDB#4H4BG*#$!A4:)!&4:$$!*+#!&:GD*4=I!!2$!):4#!%D&:)%DH!$*GB#D*$!G*%5%L#!<4%:G$!A:4)$!:A!*#&+D:5:H=!DB!$:&%5!)#B%7!*+#4#!%$!!<%*5!D##B!*:!#BG&*#!*+#$#!MB%H%*5!D*%<#$N!:D!*+#!4%$?$!DB!3:$$%C5#!BDH#4$!:A!$+4%DH!*::!)G&+!3#4$:D5!%DA:4)*%:D!:D5%D#I!@::?A%#5B!,%C44=7!%D!&:55C:4*%:D!K%*+!*+#!)%D!%D$*%*G*%:D7!34:3:$#$!D!B<:&&=!34:O#&*!&#D*#4%DH!:D!2,2N$!!"##$%&()*+,-&.%%/&%D%*%*%<#I!!!%678%,3)*%&-D!&&:4BD&#!K%*+!*+#!GD%<#4$%*=N$!<%$%:DP)%$$%:D!$**#)#D*$!DB!<5G#$7!@::?A%#5B!,%C44=!$##?$!*:!34:<%B#!!*+4##QB=!34:H4)!*+*!K%55!%D$*%55!K4#D#$$!:D!*+#!%$$G#$!:A!34%<&=7!K+%5#!#BG&*%DH!:D!*+#!K=$!*:!34:*#&*!*+#!A4##B:)!*:!4#B7!$#4&+7!DB!5#4D!%D!!B%H%*5!H#I!R+**3SPPKKKI34%<&=4#<:5G*%:DI:4HPT!! !%-D!:4B#4!*:!%)35#)#D*!*+%$!34:O#&*7!D!UD<%4:D)#D*5!(&D!!K$!%$$G#B!$!34*!:A!*+#!$*4*#H%&!35DD%DH!34:&#$$I!2!&:)34#+#D$%<#!#D<%4:D)#D*5!$&D!$G4<#=$!?#=!B#<#5:3)#D*$!K%*+%D!DB!:G*$%B#!*+#!5%C44=!$=$*#)7!*+#!GD%<#4$%*=!&:))GD%*=7!DB!54H#4!$:&%57!*#&+D:5:H%&57!#&:D:)%&7!DB!3:5%*%&5!*4#DB$I!E+#!&+4*!*:!*+#!4%H+*!%55G$*4*#$!,%C4%!E#44!FD%<#4$%*=!$*GB#D*$N!4#$3:D$#$!*:!!$G4<#=!:D!+:K!)G&+!:A!*+#%4!3#4$:D5!%DA:4)*%:D!K$!34:<%B#B!:D5%D#!RC:*+!A:4!$&+::5!DB!3#4$:D5!4#$:D$TI!! ! !"##$%$&()*$+(,&)$&"-&.$/"+0#&1+-"/20(1"+&"+#1+$&3415(1"+0#&*0(06& Librarians feel a professional responsibility ! to protect the right to search for information free from surveillance. Privacy has long been the cornerstone of library services in America. (Privacyrevolution.org)&
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