IDATE predicts that global mobile internet penetration ( Mobile Broadband ) will grow from just over 20% in 2010 to reach 37% - or 2.67 Billion users - by 2015. Soichi Nakajima, Senior Consultant for IDATE's Internet Business Unit, said:"The mobile Internet has reached a stage where it is finally taking off in Western Europe and North America, where it is poised to follow the developments which have so far been seen in Japan for almost a full decade and, to a lesser extent, South Korea.Regarding mobile connectivity devices such as USB dongles, their value is in fact higher than that of mobile phones today and this trend is expected to continue. The ARPU for mobile connectivity devices, depending on the country and region, can be more than double that of smartphones.…"
In Europe, North America, Japan and Australia iPhones lead in smartphone OS deployments, by Android making headwayIn the developing world Nokia Symbian still the most significant OS.Four dominant smartphone platforms emerging: Android, iOS, BlackBerry, Windows Phone 7 (assuming Nokia deal works out).Don’t forget tablets. iPads and Android tablets and potentially others (BB PlayBook).
Facebook is has a “mobile workforce” of users but is not yet a mobile business because you can’t run an ad campaign on a phone.
Mobile Web : Web pages that render differently in a mobile browser. M.domainname.comVanity App : The CEO app. Get on the bandwagon. Small number of users. High “internal profile”Viewer app: Delivering the website in an app formatFeature app: Do one thing for the business that’s transactional or gives insight. e.g. Update internal database after customer meeting.Full Service App: Expose one whole part of the business to the web. Order mgmt, purchasing.
Simplifying Enterprise Mobility - Powering Mobile Apps from The Cloud
The FeedHenry Platform Simplifying Enterprise Mobility…Powering Mobile Apps from the Cloud Joe Drumgoole VP Solutions, FeedHenry October 2011 http://twitter.com/jdrumgoole
Mobile Networks: Ready• 2G and 3G networks now widely deployed• Wi-Fi hotspots augment the access• Baseline for mobile data is established, cost is now right for consumers• LTE and other improvements to follow• SmartPhones are ubiquitous and cheap(ish)
FeedHenry Hybrid AppNative ContainerCloud Mobile UI API JQuery Third Party UIDevice Sencha Carousel BackboneLibrary
Anatomy of a FeedHenry App SAGE FH Mobile App AWS FeedHenr Device FH yUI Library API Cloud ERP SaaS
End-to-end Mobile Application Solution for EnterpriseThe Mobile Application Platform provides an end Cross platform apps for allto end solution for building, deploying and Build & Deploy devicesmanaging mobile apps Discover & Via Public and Private App Distribute stores and OTA Access & Control access to app from Authentication the enterprise Mobile Application Platform ……as a Service Server-side execution, Execute & Store caching & storage Integrate & Connect to internal IT and Connect business systems Enterprise Apps Manage & App distribution and All Major Smartphones and Pads Report performance
The Platform is PortableThe FeedHenry Cloud consists of the three main components running in a public,private or hybrid infrastructure Devices FeedHenry Studio FeedHenry Server-side FeedHenry Build Farm App Stores Public Private Virtual/Hybrid Q2 2012 dedicated regulated co-located virtual hybrid deployment environmen infrastructure public/private t
FeedHenry Cloud CoreStudio Services IDE FH APIs Build FH Business Logic Portfolio Mgmt Access Rights Analytics GitHub Access RightsBuild ServerFarm Side Execution Native Builds Backend Storage Integration Naming Server Side APIs Debugging EndPoint Mgmt Billing/Metering
Case Study : Travel - Aer Lingus• Launched on Android, iPhone, BlackBerry and Nokia WRT• Deep server-side integration to manipulate data needed by client and bundle it for delivery as single integrated JSON request
Case Study: Financial Services - NCB• Live in Android Market Place and Apple App Store• Deep server-side API integration with a customer’s share portfolio details• Mapping/directions to location of HQ
Conclusion• SmartPhones + Feature Phones => Phones• HTML 5 is the future• Tablets are going to be huge for Enterprise• If you ain’t got Cloud you ain’t got game• There’s a company near you that can help!
Contact Joe Drumgoole VP SolutionsJoe.Drumgoole@feedhenry.com http://twitter.com/jdrumgoole