The FeedHenry Platform  Simplifying Enterprise Mobility…Powering Mobile Apps from the Cloud               Joe Drumgoole   ...
Mobile Networks: Ready• 2G and 3G networks now widely deployed• Wi-Fi hotspots augment the access• Baseline for mobile dat...
SmartPhones are Here to Stay
Big Market Potential
Smartphones               PIM     Optical             Touch    Systems           ScreenLocation       Apps        Internet
Apps                 Personal               Productivity    Social                     Mobile  Networking                 ...
Mobile Capability MaturityMobile Web Vanity App   Viewer App     Feature App       Full Service App
The Challenges•   User Interaction Design•   Small Screen Design•   Device Capabilities•   Device Resolutions and Dimensio...
Smart Phone Test Explosion                                  4.1                                  4.2                      ...
Cross Platform Solutions                      Hybrid          Native      AppMobile    AppWeb
FeedHenry Hybrid AppNative ContainerCloud      Mobile UI API           JQuery   Third Party UIDevice           Sencha    C...
Anatomy of a FeedHenry App                                      SAGE     FH Mobile App                                    ...
HTML 5    •   HTML    •   CSS    •   JavaScript    •   2D Canvas    •   Video    •   Geo Location    •   Offline Storage  ...
End-to-end Mobile Application Solution for EnterpriseThe Mobile Application Platform provides an end                     C...
The Platform is PortableThe FeedHenry Cloud consists of the three main components running in a public,private or hybrid in...
FeedHenry Cloud                                CoreStudio                               Services            IDE           ...
Case Study : Travel - Aer Lingus• Launched on Android, iPhone,  BlackBerry and Nokia WRT• Deep server-side integration  to...
Case Study: Financial Services - NCB• Live in Android Market  Place and Apple App Store• Deep server-side API  integration...
Sample FeedHenry Apps   RTÉ               RTÉ         Irish Life    GuinnessDocOnOne                        Insurance     ...
Conclusion•   SmartPhones + Feature Phones => Phones•   HTML 5 is the future•   Tablets are going to be huge for Enterpris...
Contact         Joe Drumgoole          VP SolutionsJoe.Drumgoole@feedhenry.com http://twitter.com/jdrumgoole
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Simplifying Enterprise Mobility - Powering Mobile Apps from The Cloud

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Overview of the FeedHenry pproach to building cross platform mobile cloud apps

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  • IDATE predicts that global mobile internet penetration ( Mobile Broadband ) will grow from just over 20% in 2010 to reach 37% - or 2.67 Billion users - by 2015. Soichi Nakajima, Senior Consultant for IDATE's Internet Business Unit, said:"The mobile Internet has reached a stage where it is finally taking off in Western Europe and North America, where it is poised to follow the developments which have so far been seen in Japan for almost a full decade and, to a lesser extent, South Korea.Regarding mobile connectivity devices such as USB dongles, their value is in fact higher than that of mobile phones today and this trend is expected to continue. The ARPU for mobile connectivity devices, depending on the country and region, can be more than double that of smartphones.…"
  • In Europe, North America, Japan and Australia iPhones lead in smartphone OS deployments, by Android making headwayIn the developing world Nokia Symbian still the most significant OS.Four dominant smartphone platforms emerging: Android, iOS, BlackBerry, Windows Phone 7 (assuming Nokia deal works out).Don’t forget tablets. iPads and Android tablets and potentially others (BB PlayBook).
  • Also NFC, bluetooth, WIFIAppsLocationOpticalSystemsPIMNavigationInternetInteractionHigh Resolution Optical SystemsAugmented RealityVideo ConferencingHD RecordingPIMContactsEmailSMSMusicPhotosVideoInternetData PackagesMobile BrowsersInteractionCapacitive Touch ScreensVoice InputSwypeApps
  • Facebook is has a “mobile workforce” of users but is not yet a mobile business because you can’t run an ad campaign on a phone.
  • Mobile Web : Web pages that render differently in a mobile browser. M.domainname.comVanity App : The CEO app. Get on the bandwagon. Small number of users. High “internal profile”Viewer app: Delivering the website in an app formatFeature app: Do one thing for the business that’s transactional or gives insight. e.g. Update internal database after customer meeting.Full Service App: Expose one whole part of the business to the web. Order mgmt, purchasing.
  • Fully mobile webThis is a web app that runs in the mobile phone browser, and cannot access native device functionality such as camera, contacts, local file storage and so on. It can use traditional web techniques such as cookies to store information locally.Fully nativeEach app is developed separately in a native development environment dedicated to that one platform.iOS = Xcode to edit ObjectiveC on a Mac OS X machine;Android = Google Android developer kit to edit Java code on any compliant platform (runs on Windows and Unix and Mac OS X), often using Eclipse;BlackBerry = Own developer tools on a MS Windows platform only;Windows Phone 7 = Own developer tools on a MS Windows platform only, using C#.and so on for lesser known platforms.Generated native (Appcelerator)Uses a predefined subset of JavaScript to limit the potential UI choices you can make.But can translate these choices into a native UI on each supported platform.Main problems are:any third party JavaScript integrations need to be directly supported by the platform;you rely on how rich the subset UI calls they provide are.Builds a native app for each device, with a native UI.Apps can be distributed via app stores.
  • Colour TVs -> TVsLandline phones, mobile phones -> PhonesDisc brakes/drum brakes -> brakes
  • Simplifying Enterprise Mobility - Powering Mobile Apps from The Cloud

    1. 1. The FeedHenry Platform Simplifying Enterprise Mobility…Powering Mobile Apps from the Cloud Joe Drumgoole VP Solutions, FeedHenry October 2011 http://twitter.com/jdrumgoole
    2. 2. Mobile Networks: Ready• 2G and 3G networks now widely deployed• Wi-Fi hotspots augment the access• Baseline for mobile data is established, cost is now right for consumers• LTE and other improvements to follow• SmartPhones are ubiquitous and cheap(ish)
    3. 3. SmartPhones are Here to Stay
    4. 4. Big Market Potential
    5. 5. Smartphones PIM Optical Touch Systems ScreenLocation Apps Internet
    6. 6. Apps Personal Productivity Social Mobile Networking Workforce MobileGames Apps Business
    7. 7. Mobile Capability MaturityMobile Web Vanity App Viewer App Feature App Full Service App
    8. 8. The Challenges• User Interaction Design• Small Screen Design• Device Capabilities• Device Resolutions and Dimensions• Cloud Interfaces• “Standards”
    9. 9. Smart Phone Test Explosion 4.1 4.2 iOS HTC 4.3 Apple Google 5.0 2.3 3.1 Android Mobile App 3.2 4.0 4.5.0 4.6.0 Samsung LG 4.6.1 BlackBerry Sony 5.0.0 Ericsson 6.0.0 7.0.0
    10. 10. Cross Platform Solutions Hybrid Native AppMobile AppWeb
    11. 11. FeedHenry Hybrid AppNative ContainerCloud Mobile UI API JQuery Third Party UIDevice Sencha Carousel BackboneLibrary
    12. 12. Anatomy of a FeedHenry App SAGE FH Mobile App AWS FeedHenr Device FH yUI Library API Cloud ERP SaaS
    13. 13. HTML 5 • HTML • CSS • JavaScript • 2D Canvas • Video • Geo Location • Offline Storage • History API • Drag and Drop API
    14. 14. End-to-end Mobile Application Solution for EnterpriseThe Mobile Application Platform provides an end Cross platform apps for allto end solution for building, deploying and Build & Deploy devicesmanaging mobile apps Discover & Via Public and Private App Distribute stores and OTA Access & Control access to app from Authentication the enterprise Mobile Application Platform ……as a Service Server-side execution, Execute & Store caching & storage Integrate & Connect to internal IT and Connect business systems Enterprise Apps Manage & App distribution and All Major Smartphones and Pads Report performance
    15. 15. The Platform is PortableThe FeedHenry Cloud consists of the three main components running in a public,private or hybrid infrastructure Devices FeedHenry Studio FeedHenry Server-side FeedHenry Build Farm App Stores Public Private Virtual/Hybrid Q2 2012 dedicated regulated co-located virtual hybrid deployment environmen infrastructure public/private t
    16. 16. FeedHenry Cloud CoreStudio Services IDE FH APIs Build FH Business Logic Portfolio Mgmt Access Rights Analytics GitHub Access RightsBuild ServerFarm Side Execution Native Builds Backend Storage Integration Naming Server Side APIs Debugging EndPoint Mgmt Billing/Metering
    17. 17. Case Study : Travel - Aer Lingus• Launched on Android, iPhone, BlackBerry and Nokia WRT• Deep server-side integration to manipulate data needed by client and bundle it for delivery as single integrated JSON request
    18. 18. Case Study: Financial Services - NCB• Live in Android Market Place and Apple App Store• Deep server-side API integration with a customer’s share portfolio details• Mapping/directions to location of HQ
    19. 19. Sample FeedHenry Apps RTÉ RTÉ Irish Life GuinnessDocOnOne Insurance NCB PocketPlayer Storehouse Quotes Client View MOPAer Lingus Independent.ie Riverdance MyMed Matheson File Ormsby Prentice
    20. 20. Conclusion• SmartPhones + Feature Phones => Phones• HTML 5 is the future• Tablets are going to be huge for Enterprise• If you ain’t got Cloud you ain’t got game• There’s a company near you that can help!
    21. 21. Contact Joe Drumgoole VP SolutionsJoe.Drumgoole@feedhenry.com http://twitter.com/jdrumgoole

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