New Platforms. New Delivery Modes

New PlatformsNew Delivery Modes
Joe Drumgoole
http://twitter/jdrumgoole

Fragmented Platforms
Expensive Development Environments
High Distribution Costs
Small numbers of customers
Proprietary, Expensive
5-Sep-09
Slide 2

The PC set us free
One Platform
Cheap development environment
Low Distribution Costs
Large customer base
Open, Cheap
5-Sep-09
Slide 3

Web 1.0 : Brochures
Flat HTML, CGI, Apache
Web 2.0 : Applications
Frameworks, AJAX, Rich Clients, XML
Social Networks/Social Media
Web 3.0 : Infrastructure/Mobile
Storage, database, compute, queues, CDN, VPNs, 3G, aGPS, WIFI, Media
Open, Free
5-Sep-09
Slide 4

The Cloud
Mobile
Social Networks
The Data Web
The New Platforms
5-Sep-09
Slide 5

Definitions
Virtual Infrastructure
Pay as You Go
No Limits
Scale Down as well as Up
No Capex
The Cloud
5-Sep-09
Slide 6

IaaS : Amazon, Azure, RackSpace
You build the track and run the trains
PaaS : Google, Azure, Force.com
They build the track you run the trains
SaaS : Salesforce, Google, OpSource
They build the track and run the trains you control the signal box
Cloud Taxonomy
5-Sep-09
Slide 7

Mobile is a mess
Platforms: Symbian, Android, OS-X, Windows Mobile, Mameo, BREW
Network Operators
Key Platform is The Smart Phone
Camera, 3G, aGPS, WIFI, bluetooth, TriBand
iPhone shows us how its done
Mobile
5-Sep-09
Slide 8

Facebook and Twitter are Platforms
Open APIs
Friend Integration
Facebook Developers Garage
Outsourced User Account Management
Social Networks
5-Sep-09
Slide 9

All our Data is out there
Much of it is behind firewall’s and Paywalls
Flickr, YouTube, Scribd
Amazon Curated Data
Wolfram Alpha
KildareStreet.com
CRO.ie
Government could be a leader Here!
The Data Web
5-Sep-09
Slide 10

Never been cheaper to build an App
Building a business is still tough
Capital still requirement for global businesses
What is your distance to customer No 1 ?
Successful consumer plays need 1m users
SME plays require a smaller footprint
It helps is your App is Epic!
Software Economics
5-Sep-09
Slide 11

Change is Opportunity
Mobile Confusion
The emergence of 3G networks
Facebook and Twitter
Unbounded cheap compute
Unbounded cheap storage
Open Source
Opportunities
5-Sep-09
Slide 12

You can’t outspend the US
Raising cash to raise cash
Mix of weapons
The perfect product
Market Focus
Desktop Software
Health Warnings
5-Sep-09
Slide 13

PollDaddy : Online polls
ChangingWorlds: Mobile Networks
HostelWorld: Booking hostel beds
Similarity Systems: Data Quality
DemonWare: Games Infrastructure
Havok: Physics Engine
Successes
5-Sep-09
Slide 14

Q&A
5-Sep-09
Slide 15