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Enterprise mobility for fun and profit
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Enterprise mobility for fun and profit


An overview of how mobile technology is transforming enterprises.

An overview of how mobile technology is transforming enterprises.

Published in Technology , Business
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  • Price point dropped. Market exploded. Means of distribution.
  • Web 3.0 is also about voice.
  • Also NFC, bluetooth, WIFIAppsLocationOpticalSystemsPIMNavigationInternetInteractionHigh Resolution Optical SystemsAugmented RealityVideo ConferencingHD RecordingPIMContactsEmailSMSMusicPhotosVideoInternetData PackagesMobile BrowsersInteractionCapacitive Touch ScreensVoice InputSwypeApps
  • Facebook is has a “mobile workforce” of users but is not yet a mobile business because you can’t run an ad campaign on a phone. BYOD is causing havoc.
  • Mobile Web : Web pages that render differently in a mobile browser. M.domainname.comVanity App : The CEO app. Get on the bandwagon. Small number of users. High “internal profile”Viewer app: Delivering the website in an app formatFeature app: Do one thing for the business that’s transactional or gives insight. e.g. Update internal database after customer meeting.Full Service App: Expose one whole part of the business to the web. Order mgmt, purchasing.
  • Twitter API. Core value.
  • Not everyone can deliver the mix of weapons
  • AWS S3, Glacier. 700TB of storage in a single gram of DNA.


  • 1. SIMPLE, SECURE, SCALABLEEnterprise MobilityFor Fun and ProfitJoe DrumgooleVP Product Management
  • 2. Big Market Potential
  • 3. Smart Phone Growth - AppleApril 2012 Slide 3
  • 4. Smart Phone Growth - AndroidApril 2012 Slide 4
  • 5. iPad vs iPhone SalesApril 2012 5
  • 6. Software (As a Service) Is Eating The World• 20 billion iPhone Apps downloads in 2012• 40 billion iPhone App downloads in Total• Netflix has eaten Blockbuster• Amazon has eaten Barnes & Noble• Salesforce has eaten Siebel• Google is eating Microsoft• Websites and Web Apps for allApril 2012 Slide 6
  • 7. Web 1.0 : Web SitesWeb 2.0 : Web AppsWeb 3.0 : Mobile AppsApril 2012 Slide 7
  • 8. Smartphones – Sensor NetworksAppsLocationAccelerometerOpticalSystemsPIMTouchScreenInternetVoice
  • 9. Apps : Personal to EnterpriseAppsEntertainmentSocialNetworkingPersonalProductivityCollaborationMobileWorkforceMobileBusinessPersonal Business
  • 10. Apps Data FlowApril 2012 Slide 10WebSitePublishCapture DatabaseBusinessSystemInteract
  • 11. Mobile Capability MaturityMobileWebVanityAppBrochureAppFeatureAppBusinessApp
  • 12. APIs and Apps• Application Programming Interface• Defines how we connect systems together• Defines how we connect Apps to Systems• Can be secured, audited, analysed• Need APIs for Social, legacy, SaaS, Storage,Compute etc. etc.April 2012 Slide 13
  • 13. The Problem with Legacy APIs• Not designed to Scale• Susceptible to external attack• Inappropriate authorization mechanisms• Often need more than one legacy system• Often mission critical• May be older than current organisationApril 2012 Slide 14
  • 14. 2011 – Enterprises Wake Up To Apps• Smart Phone Adoption Reaches Tipping Point• Android is here to Stay• Blackberry is dying• Windows Phone 8 is around the corner• BYOD• MDM morphing into MAMApril 2012 Slide 15
  • 15. 2012 – Enterprises Start Deploying Apps• VMware – Software Entitlements• Bunzl – Order Processing• Road Safety Authority – Driving Tests• Enterprise plc – Data Capture Apps• Aer Lingus – Self Service• O2 – My Account• PWC – Tax Credits CalculatorApril 2012 Slide 16
  • 16. 2013 – Enterprise Mobile Strategy• MEAP RFPs – Network Rail, May Gurney, RSA• Acquisitions – Facebook buy Parse• Platform –– End to End Solution– Part of the Furniture• Mobile Strategy become integrated• Touches all parts of organisationApril 2012 Slide 17
  • 17. App Core Value Propositions• Increase business velocity• Increase business insight• Increase collaboration• Allow customer/partner self service• Provide more integrated services• Support new business modelsApril 2012 Slide 18
  • 18. What Does the Future Hold• Augmented Reality• Multiple Platforms• The Internet of Things• The Tablet as the laptop• Mobile Payments• “App First” Systems• Design as a core competencyApril 2012 Slide 19
  • 19. Its Not a Revolution without Losers• Blackberry• Dell• HP• Barnes & Noble• TelcosApril 2012 Slide 20
  • 20. Develop your Mobile Strategy• A new channel to reach customers• Don’t forget everything you have learned• New tools + Old models = Success• Metrics based• Integrated approach– Mobile + web + print + PR• Mix of weapons is what wins the war
  • 21. We Live in Exponential TimesApril 2012 Slide 22
  • 22. The Most Valuable Real-Estate in the WorldApril 2012 23
  • 23. Q & hopefully some A’sApril 2012 Slide 24