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  • 1. Making Dumb Clouds Smart Joe Drumgoole/ Eamon LeonardConfidential Slide No. 1
  • 2. What is Cloud Computing?• Virtualised Infrastructure• Pay as your use• Scale Up/Scale Down• Unbounded Resources• IaaS, PaaS, SaaSConfidential Slide No. 2
  • 3. Core Services• Storage• Compute• Queuing• Entity Storage (poor man’s database)• Others – CDN, Native DisksConfidential Slide No. 3
  • 4. The Players• Infrastructure as a Service (IaaS) – Amazon, Microsoft, RackSpace, GoGrid• Platform as a Service (PaaS) – Google, Microsoft, SalesForce• Software as a Service (SaaS) – Google, Microsoft, SalesForce• Emerging Players – IBM, Oracle, HPConfidential Slide No. 4
  • 5. Larger Firms Are More Interested In Pay-Per-Use Hosting Of Virtual Servers At ProvidersConfidential Slide No. 5
  • 6. Adoption – Amazon StorageConfidential Slide No. 6
  • 7. The Opportunity Reduce your cost base by understanding your cloud spendingConfidential Slide No. 7
  • 8. Emerging ServicesQueue Request Storage QueueLength Latency RAID RAID Cloud Cloud Performance Redundancy Txn AutomatedCaching Backup Ratios Fail over Cost Real Time Comparison Txn Costs Cloud Analytics Historical Latency Analysis ComparisonConfidential Slide No. 8
  • 9. Key Launch ServicesQueue RequestLength Latency Cloud Cloud Performance Redundancy Txn Ratios Cost Real Time Comparison Txn Costs Cloud Analytics Historical Latency Analysis ComparisonConfidential Slide No. 9
  • 10. The Problem• Per Transaction Services• But coding errors can magnify costs• Need realtime prediction and alerting – During development – During production• Need mirroring for redundancy• Caching for Performance• Cost comparison between vendorsConfidential Slide No. 10
  • 11. Focus Better User Experience Not More FeaturesConfidential Slide No. 11
  • 12. Pricing• Charge for use of the software stack• Fixed price per service• Software stack is rented as a packaged offering (AMI)• Use Amazon DevPay/SimplePayConfidential Slide No. 12
  • 13. Launch Plan• Alpha – Private Users – September ‘09• Public Beta – Invitations – October ‘09• Full Release – November ’09• Launch Partners with Microsoft Azure at PDC• Submit to Techcrunch 50/Demo• Incorporate US Subsidiary for billingConfidential Slide No. 13
  • 14. Events• Tech Conferences – TechCrunch 50 – Le Web 3.0 – Next Web – Web 2.0 Expo – Any Cloud Computing EventConfidential Slide No. 14
  • 15. Blog Coverage• TechCrunch• Startup Squad• Read Write Web• Dave Winer• Robert Scoble• Use Cloud Analytics as driver• Produce “Quarterly Cloud Report”Confidential Slide No. 15
  • 16. Financials (Euros) Q3 Q4 Q1 Q2 Q3 Q4 Totals 2009 2009 2010 2010 2010 2010Dev 65000 60000 60000 60000 60000 60000 365000CostsMkt 3600 7800 7800 17300 37800 37800 112100CostsG&A 8000 3000 13000 3000 3000 3000 33000CostsRevenue 0 0 24000 90000 200000 350000 664000Confidential Slide No. 16
  • 17. Competitors• Excel downloads from Amazon• Azure?• Home grown solutions• Remember analysing Apache Log files?Confidential Slide No. 17
  • 18. Conclusion• Cloud Computing is Hot• Vendors have feature obsession• End users want integrated services• Transaction costs will kill you• Pay as you use – Know what you use• It might be cheaper next doorConfidential Slide No. 18
  • 19. Your Turn Q&AConfidential Slide No. 19
  • 20. The SolutionConfidential Slide No. 20