An Online Social Networking Primer

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A Whistlestop tour of social media and online social networking for the Institute of Chartered Accountants Ireland.

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An Online Social Networking Primer

  1. 1. An Online Social Networking Primer Joe Drumgoole CTO and Founder PutPlace.com http://joedrumgoole.com/blog
  2. 2. What is Online Social Networking?
  3. 3. What’s different?
  4. 4. Its about conversations
  5. 5. Its about attention
  6. 6. Website
  7. 7. Blog
  8. 8. Hugh McLeod
  9. 9. Online Social Network
  10. 10. Media Sharing Sites
  11. 11. Twitter
  12. 12. Don’t Bore Me
  13. 13. Its Not Just for Kids
  14. 14. Don’t sweat the legals
  15. 15. Its all Measurable
  16. 16. Stats <ul><li>180 million blogs world wide </li></ul><ul><li>1.5million hours of YouTube content produced in 6 months </li></ul><ul><li>1 million twitter users </li></ul><ul><li>3000 photos uploaded to flickr every minute </li></ul><ul><li>150 million users on Facebook </li></ul>
  17. 17. This is BIG
  18. 18. Steps <ul><li>Website </li></ul><ul><li>Blog </li></ul><ul><li>Twitter Presence </li></ul><ul><li>Flickr/YouTube </li></ul><ul><li>Google Analytics/Blog Analytics </li></ul><ul><li>Rinse/Repeat </li></ul>
  19. 19. Its Free, Effective Marketing
  20. 20. First Mover Advantage
  21. 21. Questions?

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