The Care and Feeding of Social Media Teams on Your Campus<br />J.D. Ross – Michelle Tarby – AlainaWiens<br />HighEdWeb: Ro...
Welcome<br />J.D. Ross – New Media DirectorHamilton College<br />Michelle Tarby – Director of Web ServicesLe Moyne College...
Sharing Three Experiences<br />Each campus handles social media in a unique way<br />Hamilton: Centralized through Communi...
Hamilton<br />Identifying the need for social media guidance<br />Relatively new<br />Varying comfort levels <br />Social ...
Hamilton<br />How social media works at Hamilton College<br />Centralized effort for administrative departments<br />Guide...
Hamilton<br />Social Media Summit<br />Bring campus social media users together<br />Admission, Alumni, Annual Fund, Caree...
Hamilton	<br />Social Media Summit Findings<br />Many were “flying blind”<br />Spent LOTS of time covering basics<br />Nee...
Le Moyne<br />How social  media works at Le Moyne:<br />Main college presence a collaborative effort between Information T...
Le Moyne<br />Need for a coordinated group on campus:<br />Initiatives happening in a vacuum<br />No overall strategy<br /...
Le Moyne<br />Group meets monthly<br />General meeting format<br />Topics Covered<br />Practical<br />Twitter 101<br />Cre...
Le Moyne<br />Lessons Learned<br />Don’t be afraid to take the lead <br />People are looking for help and guidance, but af...
University of Michigan-Flint<br />How social media works at UM-Flint<br />No organized social media effort until January 2...
University of Michigan-Flint<br />Social Marketers Group<br />Bring all administrators of social media accounts together f...
University of Michigan - Flint<br />Social Marketers Group Outcome<br />18 initial members, participation dropped quickly<...
University of Michigan - Flint<br />Lessons Learned<br />Not all “social marketers” will or can make social media a priori...
Questions and Discussion<br />Contact us:<br />J.D. RossTwitter: @jdrossjd@jdross.com<br />Michelle TarbyTwitter: @tarbyMt...
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Care and Feeding of Social Media Team on Your Campus

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As the social web gains traction across higher education, many of us are fast becoming the point-persons on campus for all things Facebook, Twitter, Linked-In, YouTube, etc. How do you coordinate social media on campus, and how do you work with stakeholders across departments to help them understand and use social media in a strategic way?

This presentation will feature examples from three institutions, and how they manage social media working groups on campus. From providing them with the most basic information, to exploring metrics and discussing content strategy, we will talk about our experiences with social media teams on campus, and share what worked and what didn’t work.

Published in: Education, Business

Care and Feeding of Social Media Team on Your Campus

  1. 1. The Care and Feeding of Social Media Teams on Your Campus<br />J.D. Ross – Michelle Tarby – AlainaWiens<br />HighEdWeb: Rochester<br />June 27, 2011<br />
  2. 2. Welcome<br />J.D. Ross – New Media DirectorHamilton College<br />Michelle Tarby – Director of Web ServicesLe Moyne College<br />Alaina Wiens – New Media Communications SpecialistUniversity of Michigan-Flint<br />
  3. 3. Sharing Three Experiences<br />Each campus handles social media in a unique way<br />Hamilton: Centralized through Communications Office<br />Le Moyne: Decentralized with guidance of Information Technology <br />UM-Flint: Decentralized with guidance of University Relations<br />
  4. 4. Hamilton<br />Identifying the need for social media guidance<br />Relatively new<br />Varying comfort levels <br />Social media use occurring in a vacuum<br />Lack of overall comprehensive strategy <br />
  5. 5. Hamilton<br />How social media works at Hamilton College<br />Centralized effort for administrative departments<br />Guidelines created in December, 2009<br />Creating a presence<br />Talking about Hamilton on social media http://www.hamilton.edu/social http://socialmediagovernance.com/<br />Role of the Communications Office<br />Greater effort to include SM in overall communication plans<br />
  6. 6. Hamilton<br />Social Media Summit<br />Bring campus social media users together<br />Admission, Alumni, Annual Fund, Career Center<br />Start at the beginning – provide an overview of current social media use across campus<br />Ask some questions:<br />How do you see your department using social media?<br />Do you have the time/people to dedicate to the task?<br />What are your goals (shift focus from tools)?<br />
  7. 7. Hamilton <br />Social Media Summit Findings<br />Many were “flying blind”<br />Spent LOTS of time covering basics<br />Needed to illustrate broadcasting vs. engagement<br />Eager to do the “right” think in SM space<br />Pleased with amount of information sharing and learning<br />Support for rolling SM into area communication plans<br />
  8. 8. Le Moyne<br />How social media works at Le Moyne:<br />Main college presence a collaborative effort between Information Technology and Communications<br />Renegade elements around campus<br />Planning guide developed in 2010<br />http://web.lemoyne.edu/~tarbymm/Social Media Project.pdf<br />That worked for our campus?<br />
  9. 9. Le Moyne<br />Need for a coordinated group on campus:<br />Initiatives happening in a vacuum<br />No overall strategy<br />Measurement?<br />Best practices?<br />OK, we identified the need, now what?<br />Our star is born<br />How we built the group<br />Logistics<br />
  10. 10. Le Moyne<br />Group meets monthly<br />General meeting format<br />Topics Covered<br />Practical<br />Twitter 101<br />Creating a Facebook page<br />Starting own page vs. contributing to overall effort<br />Best-Practices<br />Deleting posts<br />Monitoring what’s being said<br />Best days to post, what to post, how to respond<br />
  11. 11. Le Moyne<br />Lessons Learned<br />Don’t be afraid to take the lead <br />People are looking for help and guidance, but afraid of losing their space<br />Coordination not control key on our campus<br />Just like in social media, be honest, be authentic, and be willing to share<br />
  12. 12. University of Michigan-Flint<br />How social media works at UM-Flint<br />No organized social media effort until January 2010<br />Social media guidelines exist for the U-M system, but are broad and non-specific<br />http://mmd.umich.edu/forum/resources_socialguide.php<br />Campuses (Flint and Dearborn are decentralized)<br />UM-Flint departments are also decentralized<br />University Relations seeks to coordinate and offer guidance without the presence of a policy to enforce<br />
  13. 13. University of Michigan-Flint<br />Social Marketers Group<br />Bring all administrators of social media accounts together for monthly meetings<br />Gain buy-in by sharing resources and best practices<br />Promote collaboration and content sharing<br />Offer tools like a Facebook group and email listserve<br />
  14. 14. University of Michigan - Flint<br />Social Marketers Group Outcome<br />18 initial members, participation dropped quickly<br />Members were surveyed about how the group could be most useful<br />7 survey responses<br />Future meetings – quarterly, workshop format <br />
  15. 15. University of Michigan - Flint<br />Lessons Learned<br />Not all “social marketers” will or can make social media a priority<br />Most users feel they should use social media, even though they don’t have time to spend on it<br />Guidance is almost always unsolicited<br />Members are unlikely to share content or resources, but appreciate learning opportunities<br />
  16. 16. Questions and Discussion<br />Contact us:<br />J.D. RossTwitter: @jdrossjd@jdross.com<br />Michelle TarbyTwitter: @tarbyMtarbymm@lemoyne.edu<br />AlainaWiensTwitter: @alainawiensalainag@umflint.edu<br />

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