This is the second deck of three which defines a collaborative innovation reference model. In this deck we identify five areas of consideration whenever an innovation effort is considered: Strategic context, Insights, Go To Market, enabling infrastructure and systematic innovation processes.

4. Based on our Innovation Model The following is based on our work identifying a structured, nested innovation model anchored by these four competencies and capabilities. Align Market & Customer Environment Existing Product/Service Portfolio and Capabilities Strategic Alignment to Vision & MOST Organizational Readiness

6. . 4.Go-to-market execution 5. Enabling and Scalable Infrastructure Common Environment, Networking & Collaboration-Building Tools 3. Systematic Innovation Process 2. Trajectories, Discovery, Insight Identify Potential Screen & Rationalize 1. Strategic Context Desire & Motivation to Innovation Existing Capabilities & Skills Strategies, Strategic Intent Resources and funding Trend Spotting Scenario Planning Product Development Launch Execution Software Infrastructure Scouting Voice of Customer Align Market & Customer Environment Existing Product/Service Portfolio and Capabilities Organizational Readiness Critical FOCAL Areas & Alignment Establish Strategy Evaluate Skills Strategic Alignment to Vision & MOST (Mission, Objectives, Strategies & Tactics)

8. . 4.Go-to-market execution 5. Enabling and Scalable Infrastructure Common Environment, Networking & Collaboration-Building Tools 3. Systematic Innovation Process 2. Trajectories, Discovery, Insight Identify Potential Screen & Rationalize 1. Strategic Context Desire & Motivation for innovation Existing Capabilities & Skills Strategies, Strategic Intent Resources and funding Trend Spotting Scenario Planning Product Development Launch Execution Software Infrastructure Scouting Voice of Customer Strategic Context Align Market & Customer Environment Existing Product/Service Portfolio and Capabilities Organizational Readiness Establish Strategy Evaluate Skills Strategic Alignment to Vision & MOST (Mission, Objectives, Strategies & Tactics)

12. . 4.Go-to-market execution 5. Enabling and Scalable Infrastructure Common Environment, Networking & Collaboration-Building Tools 3. Systematic Innovation Process 2. Trajectories, Discovery, Insight Identify Potential Screen & Rationalize 1. Strategic Context Desire & Motivation to Innovation Existing Capabilities & Skills Strategies, Strategic Intent Resources and funding Trend Spotting Scenario Planning Product Development Launch Execution Software Infrastructure Scouting Voice of Customer Opportunity Identification and Validation Align Market & Customer Environment Existing Product/Service Portfolio and Capabilities Organizational Readiness Establish Strategy Evaluate Skills Strategic Alignment to Vision & MOST (Mission, Objectives, Strategies & Tactics)

16. . 4.Go-to-market execution 5. Enabling and Scalable Infrastructure Common Environment, Networking & Collaboration-Building Tools 3. Systematic Innovation Process 2. Trajectories, Discovery, Insight Identify Potential Screen & Rationalize 1. Strategic Context Desire & Motivation to Innovation Existing Capabilities & Skills Strategies, Strategic Intent Resources and funding Trend Spotting Scenario Planning Product Development Launch Execution Software Infrastructure Scouting Voice of Customer Repeatable Innovation Process Align Market & Customer Environment Existing Product/Service Portfolio and Capabilities Organizational Readiness Establish Strategy Evaluate Skills Strategic Alignment to Vision & MOST (Mission, Objectives, Strategies & Tactics)

19. . 4.Go-to-market execution 5. Enabling and Scalable Infrastructure Common Environment, Networking & Collaboration-Building Tools 3. Systematic Innovation Process 2. Trajectories, Discovery, Insight Identify Potential Screen & Rationalize 1. Strategic Context Desire & Motivation to Innovation Existing Capabilities & Skills Strategies, Strategic Intent Resources and funding Trend Spotting Scenario Planning Product Development Launch Execution Software Infrastructure Scouting Voice of Customer Go-to-Market Capabilities Align Market & Customer Environment Existing Product/Service Portfolio and Capabilities Organizational Readiness Establish Strategy Evaluate Skills Strategic Alignment to Vision & MOST (Mission, Objectives, Strategies & Tactics)

22. . 4.Go-to-market execution 5. Enabling and Scalable Infrastructure Common Environment, Networking & Collaboration-Building Tools 3. Systematic Innovation Process 2. Trajectories, Discovery, Insight Identify Potential Screen & Rationalize 1. Strategic Context Desire & Motivation to Innovation Existing Capabilities & Skills Strategies, Strategic Intent Resources and funding Trend Spotting Scenario Planning Product Development Launch Execution Software Infrastructure Scouting Voice of Customer Scalable Infrastructure Align Market & Customer Environment Existing Product/Service Portfolio and Capabilities Organizational Readiness Establish Strategy Evaluate Skills Strategic Alignment to Vision & MOST (Mission, Objectives, Strategies & Tactics)

25. . 4.Go-to-market execution 5. Enabling and Scalable Infrastructure Common Environment, Networking & Collaboration-Building Tools 3. Systematic Innovation Process 2. Trajectories, Discovery, Insight Identify Potential Screen & Rationalize 1. Strategic Context Desire & Motivation to Innovation Existing Capabilities & Skills Strategies, Strategic Intent Resources and funding Trend Spotting Scenario Planning Product Development Launch Execution Software Infrastructure Scouting Voice of Customer Align Market & Customer Environment Existing Product/Service Portfolio and Capabilities Organizational Readiness Establish Strategy Evaluate Skills Strategic Alignment to Vision & MOST (Mission, Objectives, Strategies & Tactics)