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Santa Barbara Association of REALTORS Presentation 1.19.10
Santa Barbara Association of REALTORS Presentation 1.19.10
Santa Barbara Association of REALTORS Presentation 1.19.10
Santa Barbara Association of REALTORS Presentation 1.19.10
Santa Barbara Association of REALTORS Presentation 1.19.10
Santa Barbara Association of REALTORS Presentation 1.19.10
Santa Barbara Association of REALTORS Presentation 1.19.10
Santa Barbara Association of REALTORS Presentation 1.19.10
Santa Barbara Association of REALTORS Presentation 1.19.10
Santa Barbara Association of REALTORS Presentation 1.19.10
Santa Barbara Association of REALTORS Presentation 1.19.10
Santa Barbara Association of REALTORS Presentation 1.19.10
Santa Barbara Association of REALTORS Presentation 1.19.10
Santa Barbara Association of REALTORS Presentation 1.19.10
Santa Barbara Association of REALTORS Presentation 1.19.10
Santa Barbara Association of REALTORS Presentation 1.19.10
Santa Barbara Association of REALTORS Presentation 1.19.10
Santa Barbara Association of REALTORS Presentation 1.19.10
Santa Barbara Association of REALTORS Presentation 1.19.10
Santa Barbara Association of REALTORS Presentation 1.19.10
Santa Barbara Association of REALTORS Presentation 1.19.10
Santa Barbara Association of REALTORS Presentation 1.19.10
Santa Barbara Association of REALTORS Presentation 1.19.10
Santa Barbara Association of REALTORS Presentation 1.19.10
Santa Barbara Association of REALTORS Presentation 1.19.10
Santa Barbara Association of REALTORS Presentation 1.19.10
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Santa Barbara Association of REALTORS Presentation 1.19.10

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My presentation to the Santa Barbara Association of REALTORS on social media tips and strategies

My presentation to the Santa Barbara Association of REALTORS on social media tips and strategies

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  • 1. Social Media & YOUR Business Jeff Dowler, ABR, CRS, e-PRO, SRES RE/MAX Moonlight Beach – Encinitas President-Elect – Southern California Chapter of CRS for 2010; Board of Directors Member; Technology Chair Professional Standards Committee – NSDCAR Addicted Blogger (5 blogs currently) Started blogging 9/06 Member of 15+ social media sites
  • 2. Tips, Strategies and No Nos Understand what social media is and is not Learn some DO’s and DON’Ts Tips on how to get started Understand lead generation Share Resources
  • 3. What is Social Media? Socializing Learning Sharing Building Relationships Engaging Conversational On-Line Cocktail Party
  • 4. What Social Media Will NOT Do!! Transform your business Bring business overnight Operate without YOU Remain the same
  • 5. My Top 17 Tips In no particular order… 1. DO SOMETHING Keep in mind your competition Consumers are there
  • 6. My Top 17 Tips 2. MAKE A PLAN What? When? How? Why?
  • 7. My Top 17 Tips 3. DON’T LIMIT YOUR THINKING ABOUT YOUR BUSINESS How do you build relationships off-line? Photo – Oliver Hiltbrunner on Flickr
  • 8. My Top 17 Tips 4. GET A FACEBOOK BUSINESS PAGE
  • 9. My Top 17 Tips 5. CHECK OUT TWITTER – It’s FREE!
  • 10. My Top 17 Tips 6. GET ON LINKED-IN – Your Professional Resume
  • 11. My Top 17 Tips 7. CONSIDER STARTING A BLOG…OR KEEP ON BLOGGING
  • 12. My Top 17 Tips 8. PARTICIPATE AND ENGAGE WITH OTHERS
  • 13. My Top 17 Tips 9. MIX BUSINESS WITH SOCIALIZING
  • 14. My Top 17 Tips 10. BEHAVE YOURSELF – Can you play well in the sandbox?? Language Race Sex Politics Confidentiality
  • 15. My Top 17 Tips 11. REMEMBER – THE INTERNET HAS A LONG MEMORY
  • 16. My Top 17 Tips 12. HAVE FUN – If you don’t it will show
  • 17. My Top 17 Tips 13. NO SPAMMING or MASS EMAILS
  • 18. My Top 17 Tips 14. GOOGLE IS YOUR NEW BEST FRIEND You ~ Competition ~ Clients Prospects ~ Keywords
  • 19. My Top 17 Tips 15. KNOW YOUR ON-LINE REPUTATION AND MANAGE IT Google Alerts Copyscape.com
  • 20. My Top 17 Tips… 16. DON’T HOPE SOCIAL MEDIA WILL BRING YOU BUSINESS ~ Know That it Will ~ Lead Generation Prospecting Referrals
  • 21. My Top 17 Tips 17. DON’T STAY BEHIND THE COMPUTER
  • 22. Some Blogging Platforms WordPress.com
  • 23. Lead Generation Remain top-of-mind ~ Meaningful content Issues affecting buyers, sellers, residents Focus on a niche ~ Knowledge and expertise Have an opinion and share it Statistics and local housing information Contact information ~ Entice visitors with links Call to action ~ Encourage dialog and questions Market it ~ Engage with those who comment
  • 24. LAST REMINDERS…
  • 25. Freebies Send me an email or leave your business card. I’ll send you a list of great articles on blogging and social media, a Twitter Guide, and more

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