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Santa Barbara Association of REALTORS Presentation 1.19.10
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Santa Barbara Association of REALTORS Presentation 1.19.10

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My presentation to the Santa Barbara Association of REALTORS on social media tips and strategies

My presentation to the Santa Barbara Association of REALTORS on social media tips and strategies

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  • 1. Social Media & YOUR Business Jeff Dowler, ABR, CRS, e-PRO, SRES RE/MAX Moonlight Beach – Encinitas President-Elect – Southern California Chapter of CRS for 2010; Board of Directors Member; Technology Chair Professional Standards Committee – NSDCAR Addicted Blogger (5 blogs currently) Started blogging 9/06 Member of 15+ social media sites
  • 2. Tips, Strategies and No Nos Understand what social media is and is not Learn some DO’s and DON’Ts Tips on how to get started Understand lead generation Share Resources
  • 3. What is Social Media? Socializing Learning Sharing Building Relationships Engaging Conversational On-Line Cocktail Party
  • 4. What Social Media Will NOT Do!! Transform your business Bring business overnight Operate without YOU Remain the same
  • 5. My Top 17 Tips In no particular order… 1. DO SOMETHING Keep in mind your competition Consumers are there
  • 6. My Top 17 Tips 2. MAKE A PLAN What? When? How? Why?
  • 7. My Top 17 Tips 3. DON’T LIMIT YOUR THINKING ABOUT YOUR BUSINESS How do you build relationships off-line? Photo – Oliver Hiltbrunner on Flickr
  • 8. My Top 17 Tips 4. GET A FACEBOOK BUSINESS PAGE
  • 9. My Top 17 Tips 5. CHECK OUT TWITTER – It’s FREE!
  • 10. My Top 17 Tips 6. GET ON LINKED-IN – Your Professional Resume
  • 11. My Top 17 Tips 7. CONSIDER STARTING A BLOG…OR KEEP ON BLOGGING
  • 12. My Top 17 Tips 8. PARTICIPATE AND ENGAGE WITH OTHERS
  • 13. My Top 17 Tips 9. MIX BUSINESS WITH SOCIALIZING
  • 14. My Top 17 Tips 10. BEHAVE YOURSELF – Can you play well in the sandbox?? Language Race Sex Politics Confidentiality
  • 15. My Top 17 Tips 11. REMEMBER – THE INTERNET HAS A LONG MEMORY
  • 16. My Top 17 Tips 12. HAVE FUN – If you don’t it will show
  • 17. My Top 17 Tips 13. NO SPAMMING or MASS EMAILS
  • 18. My Top 17 Tips 14. GOOGLE IS YOUR NEW BEST FRIEND You ~ Competition ~ Clients Prospects ~ Keywords
  • 19. My Top 17 Tips 15. KNOW YOUR ON-LINE REPUTATION AND MANAGE IT Google Alerts Copyscape.com
  • 20. My Top 17 Tips… 16. DON’T HOPE SOCIAL MEDIA WILL BRING YOU BUSINESS ~ Know That it Will ~ Lead Generation Prospecting Referrals
  • 21. My Top 17 Tips 17. DON’T STAY BEHIND THE COMPUTER
  • 22. Some Blogging Platforms WordPress.com
  • 23. Lead Generation Remain top-of-mind ~ Meaningful content Issues affecting buyers, sellers, residents Focus on a niche ~ Knowledge and expertise Have an opinion and share it Statistics and local housing information Contact information ~ Entice visitors with links Call to action ~ Encourage dialog and questions Market it ~ Engage with those who comment
  • 24. LAST REMINDERS…
  • 25. Freebies Send me an email or leave your business card. I’ll send you a list of great articles on blogging and social media, a Twitter Guide, and more