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North San Diego County Association of REALTORS Wordpress Webinar 9.10
North San Diego County Association of REALTORS Wordpress Webinar 9.10
North San Diego County Association of REALTORS Wordpress Webinar 9.10
North San Diego County Association of REALTORS Wordpress Webinar 9.10
North San Diego County Association of REALTORS Wordpress Webinar 9.10
North San Diego County Association of REALTORS Wordpress Webinar 9.10
North San Diego County Association of REALTORS Wordpress Webinar 9.10
North San Diego County Association of REALTORS Wordpress Webinar 9.10
North San Diego County Association of REALTORS Wordpress Webinar 9.10
North San Diego County Association of REALTORS Wordpress Webinar 9.10
North San Diego County Association of REALTORS Wordpress Webinar 9.10
North San Diego County Association of REALTORS Wordpress Webinar 9.10
North San Diego County Association of REALTORS Wordpress Webinar 9.10
North San Diego County Association of REALTORS Wordpress Webinar 9.10
North San Diego County Association of REALTORS Wordpress Webinar 9.10
North San Diego County Association of REALTORS Wordpress Webinar 9.10
North San Diego County Association of REALTORS Wordpress Webinar 9.10
North San Diego County Association of REALTORS Wordpress Webinar 9.10
North San Diego County Association of REALTORS Wordpress Webinar 9.10
North San Diego County Association of REALTORS Wordpress Webinar 9.10
North San Diego County Association of REALTORS Wordpress Webinar 9.10
North San Diego County Association of REALTORS Wordpress Webinar 9.10
North San Diego County Association of REALTORS Wordpress Webinar 9.10
North San Diego County Association of REALTORS Wordpress Webinar 9.10
North San Diego County Association of REALTORS Wordpress Webinar 9.10
North San Diego County Association of REALTORS Wordpress Webinar 9.10
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North San Diego County Association of REALTORS Wordpress Webinar 9.10

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My webinar on using Wordpress for blogging presented to the North San Diego County Association of REALTORS

My webinar on using Wordpress for blogging presented to the North San Diego County Association of REALTORS

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Transcript

  • 1. To WORDPRESS or NOT To WORDPRESS Bring More Leads to You NSDCAR Webinar 9/16/10 Jeff Dowler
  • 2. Some Goals…  WHY have a Real Estate Blog  WHY Wordpress  HOW to Create a Wordpress Blog  Wordpress.com VS. a Self-Hosted Blog  Setting up a Self-Hosted Blog  Lead Generation  Resources
  • 3. What About Those Clients? Where do you find them? How do you find them? Where is your next one coming from?
  • 4. The Old Way: The New Way Meeting face to face, events, telephone calls, referrals, cold calling, postcards, print ads Social networking – what we have always done and are doing, but now can do in a new way
  • 5. Why a Real Estate Blog?  Branding  Communication  Build meaningful relationships  Demonstrate your expertise  Niche marketing – Sellers, Buyers, Community  Search engine optimization (SEO) and web positioning  Competitive edge – Not many are blogging (NAR says 4% of REALTORS®)
  • 6. More Reasons Why…  Build self-awareness  Build critical thinking  Develop your reputation  Establish credibility  Improve your writing skills  Acquire information as you research  Lead Generation  Have fun
  • 7. Why WORDPRESS?  Popular  Most Highly Recommended  Google Loves It  Functionality  FREE  Self-hosting Option with Low Cost
  • 8. Setting Up a Wordpress Blog  Go to Wordpress.com  Sign up for a free account  Give your blog a name (mybestblog.wordpress.com)  Complete the information about yourself  Decide on your settings (can be changed)  Pick your template
  • 9. Wordpress.com
  • 10. Sign Up for an Account
  • 11. Next Steps  GoDaddy.com  Select a URL to use for marketing (MyBestBlog.com)  Purchase the URL (2 year minimum)  Forward NEW URL to your Wordress.com site (MyBlog.Wordpress.com)
  • 12. I Have a Blog…Now What??  Write compelling content  Add photos  Add video  Schedule your posts  Be interesting and informative  Write regularly
  • 13. Setting Up a Listing Blog  Go to Wordpress.com and sign in to your account  Create a new blog  Give your blog a name (123mainstreet.wordpress.com)  Purchase your marketing URL (123MainStreet.com)  Start writing your posts – stagger the publishing dates  Add photos and video
  • 14. Disadvantages of Wordpress.com  You are limited to their templates (with some flexibility of the look and widgets you can add)  You don’t control nor own your blog  You can’t have an IDX on your blog
  • 15. Advantages of a Self-Hosted Blog  You control the content  Thousands of themes to personalize  Numerous widgets and plug-ins to enhance functionality and make it YOURS  Can add an IDX (e.g., Diverse Solutions, 1 Park Place, Wolfnet, IDX Broker)  You don’t need to know HTML to easily update your site  Good SEO
  • 16. What’s Needed for Self Hosting  Domain (e.g., from GoDaddy.com)  Hosting site  Wordpress files downloaded from Wordpress  Ideas for your blog – look, title, focus/niche, functionality, pages, categories  Comments – how will you handle them?  Web Developer (unless you are pretty technical yourself and have time)
  • 17. Self-Hosting - Domain  GoDaddy.com probably least expensive  Buy for at least 2 years (NOT spam)  Think of your keywords for your niche – geographic, demographic – what will consumers look for??  Consider buying variations of your URL
  • 18. Self-Hosting – Server  Pick a server to host your blog  BlueHost is $6.95.month  www.WebHostingGeeks.com for a review of the 10 top hosting sites (from about $2/month to almost $13/month)
  • 19. Final Thoughts  Make a Wordpress Blog part of your on-line marketing and lead generation  Create a plan – THINK about what you want to do  Consider your audience/niche and who you are trying to reach  Reach out to the many resources that are available to you – people, tutorials, websites, webinars, books  Don’t stay behind the computer
  • 20. LEAD GENERATION Remain top-of-mind ~ Write regularly Meaningful content Issues affecting buyers and sellers Focus on a niche Knowledge and expertise Make it interesting and useful Call to action Contact information Market it ~ Don’t Keep Your Blog a Secret
  • 21. Resources  ActiveRain – I can invite you  E-books  RE Bar Camps (http://www.facebook.com/REBarCampCAR.EXPO)  YouTube.com tutorials  Tech Tuesday (C.A.R. in Anaheim)  Send me an email – JDowler@remax.net – for a list of great articles and some e-books

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