Slides prakti gsvc finals-110518

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Slides prakti gsvc finals-110518

  1. 1. Cooking involves strong cultural issues and psycho-social factors<br />UN Global Compact<br />
  2. 2. Hundreds of millions of women spend several hours each day preparing meals<br />Envirofit<br />Envirofit<br />
  3. 3. They cook with their children on the same stoves their grand-mothers used<br />PrabirMallik/World Bank<br />
  4. 4. These stoves kill twice as many as malaria<br />
  5. 5. But they could be replaced with clean-burning, efficient stoves <br />PRAKTI DESIGN<br />
  6. 6. PRAKTI DESIGN<br />Improved cookstoves<br />To improve health, alleviate poverty, empower women and protect nature<br />Prakti Design 6<br />
  7. 7. Indoor air pollution<br />3 billion people – 200 million diseases – 1.6 million deaths<br />WHO data<br />Prakti Design Social need - Business model - Operational Strategy - Roll out 7<br />
  8. 8. Excessive fuel consumption<br />Envirofit<br />World Bank<br /> Poverty trap Deforestation and global warming<br />Prakti Design Social need - Business model - Operational Strategy - Roll out 8<br />
  9. 9. Traditional, inefficient ‘technology’ <br />Three stone fires<br />Prakti Design Social need - Business model - Operational Strategy - Roll out 9<br />
  10. 10. … expensive, efficient stoves<br />Non-sustainable solutions<br />Prakti Design Social need - Business model - Operational Strategy - Roll out 10<br />
  11. 11. Prakti value proposition<br /> Affordable, tailored to local needs, and<br /> Healthy<br /> Fuel-saving<br /> Environment friendly<br /> 45% fuel consumption & 60% toxic emissions<br />Assessed by independent labs<br />Prakti Design Social need - Business model - Operational Strategy - Roll out 11<br />
  12. 12. Unique approach<br />User-centered design Reaching the last mile Segmented target users<br />Prakti Design Social need - Business model - Operational Strategy - Roll out 12<br />
  13. 13. User-centered design engineering<br />Co-designing Studying habits Rigorous engineering<br />Prakti Design Social need - Business model - Operational Strategy - Roll out 13<br />
  14. 14. User-centered stoves<br />Household stove Household stove High-volume stove<br />South India North India & Nepal worldwide<br />Prakti Design Social need - Business model - Operational Strategy - Roll out 14<br />
  15. 15. Reaching the last mile<br />Groupedmicro-loansfor batchpurchases<br /> Existing distributors Trained women entrepreneurs<br />Prakti Design Social need - Business model - Operational Strategy - Roll out 15<br />
  16. 16. with affordability and attractiveness<br />25% down-payment<br />Monthly pay-back in equivalent fuel savings<br />Stove is paid back<br />Month 1<br />Month 2<br />Month 3<br />Month 4<br />Month 5<br />Month 6<br />$10 <br />+ $5 <br />+ $5 <br />+ $5 <br />+ $5 <br />+ $5 <br />+ $5 <br />(avg household woodfuel consumption: 130 kg/ month at $0.1/kg)<br />“People don’t buy technology, they buy things that change their lives.”<br />– Jacqueline Novogratz, Acumen Fund<br />Prakti Design Social need - Business model - Operational Strategy - Roll out 16<br />
  17. 17. Multi-segmented customer targets<br />High-volume kitchen stove: <br />$ 317<br />Household stove: <br />$ 41<br />MFI interests<br />Distibution<br />Prakti margins<br />Shipping<br />Manufacturer’smargins<br />Net productioncosts<br />Prakti Design Social need - Business model - Operational Strategy - Roll out 17<br />
  18. 18. Prakti value chain<br />PRAKTI<br />sells<br />orders<br />sells<br />sells<br />Stove is used<br />Design<br />Distribution<br />Production<br />by Prakti and users<br />by contractors<br />by retailers and saleswomen<br />(by cooks)<br />Prakti Design Social need - Business model - Operational Strategy - Roll out 18<br />
  19. 19. Experienced team<br />Mouhsine: <br />CEO and<br />senior engineer<br />Jérôme: <br />business developer<br />Alina: communication strategist<br />Suzanne:executive engineer<br />Prakti Design Social need - Business model - Operational Strategy - Roll out 19<br />
  20. 20. Successful pilot projects over 2 years<br /> PCIA Special Achievement Award 2009<br />Clinton Global Initiative 2009<br />Co-chairing the Tech group<br />Successful pilot projects Awards and coverage<br />Prakti Design Social need - Business model - Operational Strategy - Roll out 20<br />
  21. 21. Expanding where fuel is costly<br />2010<br />India: <br />USD 765 millionhouseholds market<br />USD 400 millionhigh-volume kitchens market<br />Biomass use: >50%<br />Prakti Design Social need - Business model - Operational Strategy - Roll out 21<br />
  22. 22. Expanding where fuel is costly<br />2010<br />2011<br />India: <br />USD 765 millionhouseholds market<br />USD 400 millionhigh-volume kitchens market<br />Biomass use: >50%<br />Prakti Design Social need - Business model - Operational Strategy - Roll out 21<br />
  23. 23. Expanding where fuel is costly<br />2010<br />2011<br />2012 Nepal<br />Nepal: <br />USD 80 millionhouseholds market<br />Biomass use: >50%<br />Prakti Design Social need - Business model - Operational Strategy- Roll out 21<br />
  24. 24. Expanding where fuel is costly<br />2010<br />2011<br />2012 Nepal<br />2013 Haiti<br />+<br />Haiti: <br />USD 24 millionhouseholds market<br />USD 10 millionhigh-volume kitchens market<br />Biomass use: >50%<br />Prakti Design Social need - Business model - Operational Strategy- Roll out 21<br />
  25. 25. Expanding where fuel is costly<br />2015<br />Indianmarket shares: <br />1.5% ofhouseholds<br />1% ofhigh-volume kitchens<br />Nepal<br />Haiti<br />India<br />Rwanda<br />Regions of operations<br />Biomass use: >50%<br />Prakti Design Social need - Business model - Operational Strategy- Roll out 21<br />
  26. 26. Expanding where fuel is costly<br />2020<br />6 countries<br />Nepal<br />Haiti<br />India<br />Nigeria<br />Rwanda<br />Indonesia<br />Regions of operations<br />Biomass use: >50%<br />Prakti Design Social need - Business model Operational Strategy- Roll out 21<br />
  27. 27. Reaching break-even in 2013<br />Cumulated cashflows (in K USD)<br />Profitable business model Peak funding at USD 700 K<br />Prakti Design Social need - Business model Operational Strategy- Roll out 22<br />
  28. 28. A Triple Bottom Line project<br />From 2015, every year ...<br />22,000 lives saved <br />$80 - $800 fuel savings /customer<br />770,000 tons CO2 saved<br />Monetized SROI ratio of 17<br />Prakti Design Social need - Business model Operational Strategy- Roll out 23<br />
  29. 29. Thank you<br />Prakti Design will improve the lives of 2 million people by 2015 by:<br /> putting users at the center of the design process<br /> making stoves available and affordable<br />targeting two markets to be profitable<br />Prakti Design addresses a significant health issue by satisfying consumer desires and creating economic incentive.<br />

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