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Slides prakti gsvc finals-110518

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  • 1. Cooking involves strong cultural issues and psycho-social factors
    UN Global Compact
  • 2. Hundreds of millions of women spend several hours each day preparing meals
    Envirofit
    Envirofit
  • 3. They cook with their children on the same stoves their grand-mothers used
    PrabirMallik/World Bank
  • 4. These stoves kill twice as many as malaria
  • 5. But they could be replaced with clean-burning, efficient stoves
    PRAKTI DESIGN
  • 6. PRAKTI DESIGN
    Improved cookstoves
    To improve health, alleviate poverty, empower women and protect nature
    Prakti Design 6
  • 7. Indoor air pollution
    3 billion people – 200 million diseases – 1.6 million deaths
    WHO data
    Prakti Design Social need - Business model - Operational Strategy - Roll out 7
  • 8. Excessive fuel consumption
    Envirofit
    World Bank
    Poverty trap Deforestation and global warming
    Prakti Design Social need - Business model - Operational Strategy - Roll out 8
  • 9. Traditional, inefficient ‘technology’
    Three stone fires
    Prakti Design Social need - Business model - Operational Strategy - Roll out 9
  • 10. … expensive, efficient stoves
    Non-sustainable solutions
    Prakti Design Social need - Business model - Operational Strategy - Roll out 10
  • 11. Prakti value proposition
    Affordable, tailored to local needs, and
    Healthy
    Fuel-saving
    Environment friendly
    45% fuel consumption & 60% toxic emissions
    Assessed by independent labs
    Prakti Design Social need - Business model - Operational Strategy - Roll out 11
  • 12. Unique approach
    User-centered design Reaching the last mile Segmented target users
    Prakti Design Social need - Business model - Operational Strategy - Roll out 12
  • 13. User-centered design engineering
    Co-designing Studying habits Rigorous engineering
    Prakti Design Social need - Business model - Operational Strategy - Roll out 13
  • 14. User-centered stoves
    Household stove Household stove High-volume stove
    South India North India & Nepal worldwide
    Prakti Design Social need - Business model - Operational Strategy - Roll out 14
  • 15. Reaching the last mile
    Groupedmicro-loansfor batchpurchases
    Existing distributors Trained women entrepreneurs
    Prakti Design Social need - Business model - Operational Strategy - Roll out 15
  • 16. with affordability and attractiveness
    25% down-payment
    Monthly pay-back in equivalent fuel savings
    Stove is paid back
    Month 1
    Month 2
    Month 3
    Month 4
    Month 5
    Month 6
    $10
    + $5
    + $5
    + $5
    + $5
    + $5
    + $5
    (avg household woodfuel consumption: 130 kg/ month at $0.1/kg)
    “People don’t buy technology, they buy things that change their lives.”
    – Jacqueline Novogratz, Acumen Fund
    Prakti Design Social need - Business model - Operational Strategy - Roll out 16
  • 17. Multi-segmented customer targets
    High-volume kitchen stove:
    $ 317
    Household stove:
    $ 41
    MFI interests
    Distibution
    Prakti margins
    Shipping
    Manufacturer’smargins
    Net productioncosts
    Prakti Design Social need - Business model - Operational Strategy - Roll out 17
  • 18. Prakti value chain
    PRAKTI
    sells
    orders
    sells
    sells
    Stove is used
    Design
    Distribution
    Production
    by Prakti and users
    by contractors
    by retailers and saleswomen
    (by cooks)
    Prakti Design Social need - Business model - Operational Strategy - Roll out 18
  • 19. Experienced team
    Mouhsine:
    CEO and
    senior engineer
    Jérôme:
    business developer
    Alina: communication strategist
    Suzanne:executive engineer
    Prakti Design Social need - Business model - Operational Strategy - Roll out 19
  • 20. Successful pilot projects over 2 years
    PCIA Special Achievement Award 2009
    Clinton Global Initiative 2009
    Co-chairing the Tech group
    Successful pilot projects Awards and coverage
    Prakti Design Social need - Business model - Operational Strategy - Roll out 20
  • 21. Expanding where fuel is costly
    2010
    India:
    USD 765 millionhouseholds market
    USD 400 millionhigh-volume kitchens market
    Biomass use: >50%
    Prakti Design Social need - Business model - Operational Strategy - Roll out 21
  • 22. Expanding where fuel is costly
    2010
    2011
    India:
    USD 765 millionhouseholds market
    USD 400 millionhigh-volume kitchens market
    Biomass use: >50%
    Prakti Design Social need - Business model - Operational Strategy - Roll out 21
  • 23. Expanding where fuel is costly
    2010
    2011
    2012 Nepal
    Nepal:
    USD 80 millionhouseholds market
    Biomass use: >50%
    Prakti Design Social need - Business model - Operational Strategy- Roll out 21
  • 24. Expanding where fuel is costly
    2010
    2011
    2012 Nepal
    2013 Haiti
    +
    Haiti:
    USD 24 millionhouseholds market
    USD 10 millionhigh-volume kitchens market
    Biomass use: >50%
    Prakti Design Social need - Business model - Operational Strategy- Roll out 21
  • 25. Expanding where fuel is costly
    2015
    Indianmarket shares:
    1.5% ofhouseholds
    1% ofhigh-volume kitchens
    Nepal
    Haiti
    India
    Rwanda
    Regions of operations
    Biomass use: >50%
    Prakti Design Social need - Business model - Operational Strategy- Roll out 21
  • 26. Expanding where fuel is costly
    2020
    6 countries
    Nepal
    Haiti
    India
    Nigeria
    Rwanda
    Indonesia
    Regions of operations
    Biomass use: >50%
    Prakti Design Social need - Business model Operational Strategy- Roll out 21
  • 27. Reaching break-even in 2013
    Cumulated cashflows (in K USD)
    Profitable business model Peak funding at USD 700 K
    Prakti Design Social need - Business model Operational Strategy- Roll out 22
  • 28. A Triple Bottom Line project
    From 2015, every year ...
    22,000 lives saved
    $80 - $800 fuel savings /customer
    770,000 tons CO2 saved
    Monetized SROI ratio of 17
    Prakti Design Social need - Business model Operational Strategy- Roll out 23
  • 29. Thank you
    Prakti Design will improve the lives of 2 million people by 2015 by:
    putting users at the center of the design process
    making stoves available and affordable
    targeting two markets to be profitable
    Prakti Design addresses a significant health issue by satisfying consumer desires and creating economic incentive.