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Why use Facebook or MySpace in Extension
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Why use Facebook or MySpace in Extension

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Kyleen Burgess, NC Cooperative Extension

Kyleen Burgess, NC Cooperative Extension

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Transcript

  • 1. Why would an Extension Professional Want to Use FaceBook or MySpace? Kyleen Burgess Information Management Agent Region 3 NCCES
  • 2. What is social networking?
    • Focuses on building online communities of people who have a shared interest and/or activities
    • New way to communicate and share information
    • Facebook and MySpace
  • 3. MySpace
    • Launched is 2003
    • A place for friends
    • Browse profiles
    • Blog
    • Email
    • Join groups
    • 50 million users (ranks second to FB)
  • 4. MySpace
    • Not as private as Facebook - less security
    • More Malware & Trojans
    • Can set profiles and groups to private
  • 5. Facebook
    • Launched in 2004
    • Be Connected. Be Discovered. Be on Facebook.
    • Photos
    • Groups
    • Events
    • Posted Items
  • 6. Facebook
    • Over 50 million active users (Dec 08)
    • Fastest growing demographic is 30 years and older
    • Average user has 120 friends
    • Does have its share of malware/viruses
    • More secure
    • Supports Non-profits and Universities
  • 7. Extension On Facebook
    • Cooperative Extension Search = over 500 items
    • 4-H Search = over 500 Items
      • 4-H Alumni Group over 18,000 members
    • NC 4-H = 355 items
    • FCS = 164
  • 8. Examples of Facebook Work
    • Build A Presence
      • FB Guide for Non-Profits and Universities
      • http://www. facebook . com/advertising/FB_Pages_Communities_NonProfits . pdf
    • Advertise Your Program Program
      • Polk County 4-H
  • 9.
    • Create A Cause (raise money)
      • California 4-H
    • Increase Programming Efforts
      • North Dakota Eat Smart. Move More.
        • http://www.ag.ndsu.edu/eatsmart/
  • 10. Extension and Social Networking
    • Teachable Moment
      • Provide Clients with internet security workshops/information
      • Teach Internet Safety for target groups
      • Provide County Government a plan on how you may use social networking in your programming (Provide Solid Examples!)
  • 11. Protecting Your Program
    • Photo releases
      • Youth - 4-H photo release on enrollment forms
      • Adults - Extension Photo Release
      • http://intra. ces . ncsu . edu/DeskRef/photo_release . htm
    • Remember: Anyone that is identifiable in a photo you MUST have a signed photo release on!
  • 12. Who Can Assist?
    • To Speak To Clients:
    • NC Internet Crimes Against Children Taskforce http://www. ncsbi . gov/icac/icac . jsp
    • Local Sheriffs Department
  • 13. Who Can Assist?
    • To assist Extension Professionals:
      • Information Management Agent
      • John Dorner, Robert Neely, Adrian Gaskins, Kyleen Burgess
      • Extension Information Technology
        • 919.513.700
        • [email_address]