Intro to social_networking


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Presentation given at 2011 Successful Aging Conference, Asheville, NC 5/3/2011

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  • What is Social Media? It's the interactive web or where YOU are able to share information much easier than before. There are hundreds, if not thousands of 'social media' tools out there. I'm going to talk about the few 'big dogs' in the social media world and why you should consider participating and how. The art of listening, learning and sharing
  • First and biggest is Facebook. Second only to Google for most visited site in the world. It started out just 7 years ago by a couple of college kids at MIT.   For most of the South American countries (except for Brazil which uses Google's Orkut, but FB still ranks #4), Egypt, Nigeria, Turkey and Malisa, it is the number one site. For the US, Canada, most European countries, Hong Kong, Australia it is number 2 For India, Pakastan, and Saudi Arabia it is #3. For Japan, it is #13 (Twitter beats FB in Japan)
  • It's how today's generation communicates It's how I keep up with my kids and friends. Wife told our daughter "you defriend me, I defund you" Tell story about Bruynis visit   Ivy's neice's photos only available on Facebook. "If you want to see my pictures, then you have to get  a Facebook account".
  • Facebook has Groups Pages Pictures Status Updates Discussions Links Notes Vides Calendars  and much more   Speaking of the influence social media has on social revolution in countries such as Egypt, American U.N. Ambassador Susan Rice recognized the "enormous impact" of Twitter and Facebook on the world’s stage.   While there are a lot of other factors that went into President Hosni Mubarak's resignation, the power of information spreading world-wide cannot be underestimated.
  • Wikipedia is a free , web-based , collaborative , multilingual encyclopedia project supported by the non-profit Wikimedia Foundation . Its 18 million articles (over 3.6 million in English ) have been written collaboratively by volunteers around the world, and almost all of its articles can be edited by anyone with access to the site. [3] Wikipedia was launched in 2001 by Jimmy Wales and Larry Sanger [4] and has become the largest and most popular general reference work on the Internet , [2][5][6][7] ranking around seventh among all websites on Alexa and having 365 million readers. [8][9]
  • An Editiable Encyclopedia Used for more than just 'encyclopedic information', it is also used for "News" History of every article is available. Look at the wikipedia article for "2011 Egyptian revolution"
  • Nothing's more powerful than video   28% of global internet users visited YouTube yesterday (3/1/2011) For less than $200 you can get everything you need and it is almost idiot proof. Most smart phones can take video and upload directly to YouTube.
  • 28% of global internet users visited YouTube yesterday (3/1/2011) For less than $200 you can get everything you need and it is almost idiot proof. Most smart phones can take video and upload directly to YouTube.   Relative to the general internet population, people 18-24 and over 65 years old are over-represented   at YouTube
  • Launched July 15, 2006    190 Million users (monthly visiters)   What is Twitter? Twitter is a cross between a social network and a blog. The blog part is that users read and write 140 character 'tweets' which are largely public. The social network part is that people 'follow' each other then become part of each other's Twitter conversations, they can also 'retweet' or retransmit other people's messages to their own followers...   It's like being at a party and talking to 10 different groups at the same time.     The average (median) age for a Twitter user is 31, older than the median MySpace user who is 26, but younger than Facebook which is now 33. LinkedIn has the oldest users with the median being 39. Predictably the strongest growth in Twitter use is amongst those aged 18-24 ( Pew, 2009 ). Good read:
  • Everyone now has a much larger audience - and their audience has an audience. So the reach of one person has multiplied many times. Before "social media", if I wasn't happy with a company, I might tell a dozen or so people.  Now, when I complain, my complaint reaches hundreds or even thousands of people.   That get's their attention and they take notice and action.
  • Why was Charter so willing to help me out? I can reach many more people today than I could have 10 years ago. AND THEY KNOW IT
  • How did they find my 'tweet"? The same way you can listen and join in the conversation. For Twitter, I use tools like TweetDeck, Twhirl, CoTweet and of course, the Twitter website.  Each has it's own advantages and there are times when I use each.    For Facebook, I keep up via the Facebook website, but also get notifications via email and my Instant Messaging Client - Pidgin.  When someone writes on my Facebook wall or tags me in a photo, I get an email message and Pidgin lets me know as well. I can access all of these on my smart phone from anywhere.
  • Blogging is a great way to get your message out on a regular basis. When it comes to blogging, 346 million people worldwide and 77% of active Web users read blogs. The trend also grew by an astounding 68% in 2008 (Varcoe, 2009).   3 great FREE sites for blogging are, and Try all 3 and see which one you prefer and suits your needs and abilities.   All 3 are extremely easy to use.  GDF blogs about once a week or so at:
  • It's real easy to get started blogging. This is the Blogger Create a Blog page. All you need is a Google Account - which is the hardest part of starting a Blogger blog.
  • Here's the "Post" page. You type the title in and then type your article and click on the "Publish Post" button. 
  • Start or join conversations that are already going on Join the networks your friends and already using. Join the networks you already work with and those you'd like to. Build your personal network - by adding friends - people you are know or would like to know. Use  your new network to stay up-to-date with what's happening in your "field" and with your friends   Give value, recipies, a sense of belonging, friendship, understanding of the sorghum syrup production process, whatever you have. Stay aware of competition - watch what they are doing and figure out how to do it better
  • Don't be afraid to experiment Try new things - you can't break it.   Everything I talked about today is free! So it doesn't cost anything to experiment      Diving Photo courtesy of
  • This is why I say to start small. So you don't have to worry about making a fool of your self.   Build it and share it with just a few friends before you  start sharing it with the world.   Leaning house photo courtesy of
  • Intro to social_networking

    1. 1. Intro to Social Networking "How Facebook, Twitter and YouTube are changing the world" John Dorner Information Management Agent [email_address]
    2. 2. Listen Learn Share
    3. 3. 500 MILLION Active Users Launched February, 2004 40% of Global Users visited yesterday
    4. 4. <ul><li>Average User </li></ul><ul><ul><li>has 130 friends </li></ul></ul><ul><ul><li>more than 30 minutes per day </li></ul></ul><ul><ul><li>clicks &quot;Like&quot; 9 times per month </li></ul></ul><ul><ul><li>writes 25 comments per month </li></ul></ul><ul><ul><li>fan of 2 Pages each month </li></ul></ul>
    5. 5. Egypt's social revolution &quot;enormous impact&quot;   Susan Rice, American UN Ambassador
    6. 6. Founded in 2001
    7. 7. Wikipedia More popular with more educated and younger audience Free (supported by non-profit) Collaborative Multilingual 365 million readers
    8. 8. 28% of Global Users visited yesterday Purchased by Google in 2006 Launched  February, 2005
    9. 9. 2nd most visited  site in US (non-search)    20 minutes  per day Popular with 18-24 & 65+
    10. 10. 27 MILLION US Users 190 MILLION Monthly Visitors Launched  July, 2006  
    11. 11. Start or Join a Conversation
    12. 16. Why???
    13. 17. HOW???
    14. 18. Blogging
    15. 21. How do you get started? <ul><ul><li>Start small </li></ul></ul><ul><ul><li>Start with a friend </li></ul></ul><ul><ul><li>Join the right networks </li></ul></ul><ul><ul><li>Build your personal network </li></ul></ul><ul><ul><li>Use it to stay up-to-date </li></ul></ul><ul><ul><li>Give value </li></ul></ul>
    16. 22. What's the most important thing to remember?
    17. 23. HAVE FUN!!!
    18. 24. What could go wrong???
    19. 25. Questions?   John Dorner Information Management Agent [email_address]